Pentagram partner Paula Scher has rebranded Weight Watchers with an identity designed to mirror the ‘positive transformation’ that members experience.
The gradient of the identity lightens from left to right on the identity to symbolise ‘transformation and losing weight’ according to the consultancy.
It can function as a monogram or icon and a logo for PointsPlus – a new programme by the company – as well as other sub-brands.
Five primary colours make up the brand’s palette which can appear graded vertically or horizontally.
The new brand has launched in the US but the UK Weight Watchers press office was unable to confirm if the rebrand would reach the UK.