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Scooped by Niels Biersteker onto Corporate Identity |
Scoop.it!
Heineken teamed up with LA-based retail store Union LA and fashion designer Mark McNairy to create a new stunning product as part of the ongoing creative “Heineken 100” project. Together they have created a new kelly green colorway for McNairy’s classic saddle shoe as part of the program, which mission is to champion “Men of the World,” visionaries and tastemakers.
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Scoop.it!
Monday 28 January 2013
Air France today revealed the name and commercial offering of its new regional airline, HOP!
A result of the synergy between the Air France group’s three regional airlines - Brit Air, Regional and Airlinair - HOP! aims to become the reference airline on inter-regional routes in France and Europe with a competitive offer, quickly adaptable to market changes and competition, for business or leisure travel.
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Niels Biersteker's insight:
French consultancy Brandimage was responsible for the identity and livery.
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