Danii Jiwaan gazes out her window overlooking New York’s East River. Across the water, the lights of Brooklyn suspend like fireflies in the night air. Danii stands for a moment, then remembers her dinner party guests are arriving within the hour. As she turns, Danii catches a reflection of herself in the glass and decides she hates her outfit. She walks to her computer tablet and checks out Chanel’s new design season. She spots a chic one-piece and downloads it onto her 3D printer which, moments later, prints out her new outfit in Danii’s exact measurements. And while she’s at it, Danii “prints” out some new Georg Jensen placemats she also spotted online.While this scenario is set in a just-around-the-corner future, it is a potential outcome of our current state as Design Nation.
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“New York is a big swampy place absolutely driven by commerce,” agrees Michael Bierut. “One of the reasons the High Line is successful is because it’s not just a pretty place, but because it has also turbocharged the real estate in the area. You prove your mettle in New York in a practical and commercial way, as well as in an esthetic way.”