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AIG (American International Group) redesigns logo: from Serif to Sans

AIG (American International Group) redesigns logo: from Serif to Sans | Corporate Identity | Scoop.it
Brand New

DATE: Oct.03.2012

POSTED BY: Armin

 

Established in 1919, AIG (American International Group) is an international insurance organization with commercial, institutional, and individual customers in more than 130 countries providing property-casualty insurance as well as life insurance and retirement services in the United States. AIG is best (worst?) known for its economic crisis in 2008 and being bailed out by the Federal Reserve Bank and the United States Treasury (i.e., some taxpayer money in there) to the tune of $90ish billion. With AIG gradually repaying its debt, it’s time to shed the logo that associated the firm with the financial crisis in preparation for a complete “rebrand of its property casualty and life and retirement segments later this fall.” No design credit given.

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Rescooped by Niels Biersteker from Brand Marketing & Branding
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Microsoft retires Windows Live brand - The New York Times

Microsoft retires Windows Live brand - The New York Times | Corporate Identity | Scoop.it
Microsoft is leaving behind the once-ubiquitous, yet often confusing, Windows Live as a brand name, and renaming every product that currently features that two-word phrase.

Via Sylvain Leroux
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