Wed, 3 Oct 2012 | By Angus Montgomery
Pentagram has created a new identity for World Chess, the organisation that operates the World Chess Championship.
The consultancy was brought on to the project by entrepreneur Andrew Paulson, who bought the rights to the World Chess Championship last year.
Paulson’s plan is to return chess to its 1970s levels of popularity, when stars such as Bobby Fischer and Boris Spassky fought out tense matches.
The identity is conceived as a black-and-white trompe-l’oeil, which is designed to look like a 3D chess board. A smaller version of the identity has been developed for broadcast, as well as a moving version for title sequences.
The World Chess Championships broadcast identity;