Wed, 3 Oct 2012 | By Angus Montgomery
Conran Design Group has created a new identity for the Whale & Dolphin Conservation Society, which is based on an image of a whale tail, or fluke.
The consultancy was approached to create the new identity through fellow Havas Worldwide agency Cake, which also works with WDCS. The organisation was looking to rebrand as it marks its 25th birthday this year. CDG says it has aimed to create an identity that ‘acts as both a universally recognised reference to whales and dolphins and also as a practical device to highlight messages or as a call to action’.
The new identity is launching on the charity’s website in a new film created by CDG, narrated by Sienna Miller and featuring music from Zero 7.