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Cadbury wins exclusive use of Pantone 2685C purple

Cadbury wins exclusive use of Pantone 2685C purple | Corporate Identity | Scoop.it

Tue, 2 Oct 2012 | By Emily Gosling

 

Cadbury has won a High Court battle for exclusive use of its signature Pantone 2685C purple, as used in Dairy Milk packaging.

 

The brand, which has used the purple for more than 90 years, has been locked in a legal battle with rival chocolate brand Nestlé for the last four years over the use of the colour.

Kraft-owned branded Cadbury had won a trademark ruling last December over the right to use the colour exclusively for chocolate bar and drink packaging. This was challenged by Nestlé, which claimed the colours could not be used as trademarks.

Nestlé’s appeal was overturned yesterday in the High Court, where it was ruled that the colour has been distinctive of Cadbury for milk chocolate since 1914.

A Cadbury spokesman says, ‘We welcome the decision of the High Court which allows us to register as a Trade Mark and protect our famous Colour Purple across a range of milk chocolate products.

‘Our Colour Purple has been linked with Cadbury for more than a century and the British public have grown up understanding its link with our chocolate.’

The trademark applies to milk chocolate bars and drinks only.

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Carice Mk1 is a 350 kg plastic-bodied electric Porsche 356 lookalike from The Netherlands

Carice Mk1 is a 350 kg plastic-bodied electric Porsche 356 lookalike from The Netherlands | Corporate Identity | Scoop.it

Unknown Dutch automaker Carice Cars has introduced the limited edition Carice Mk1 electric vehicle.

 

Joining Spyker, Vencer and Donkervoort, Carice Cars is another specialty marque from The Netherlands and their first product is a limited-run electric vehicle called Carice Mk1. It draws its styling cues from the classic Porsche 356 and has a body manufactured entirely from plastic. Tipping the scales at less than 350 kg (771 lbs) including the battery pack, the Carice Mk1 will be offered in two states of tune: 15 kW (20 PS) and 40 kW (54 PS). There will also be a Junior Version (for 16-year-old drivers) with just 4 kW (5.4 PS).

 

The Carice Mk1 features a so-called "backbone chassis" with a central single thick bar running the entire length of the car which incorporates the battery pack and grants an ideal 50:50 weight distribution.

Only ten units will be made and each will carry a starting price of 26,620 EUR (including VAT) but don't expect to get a roof because there isn't one, only a tonneau cover. For more money clients will be able to opt for a range-extending small capacity gasoline engine and there's even a hydrogen-powered version available. Order books will open on June 21.

 

Source: caricecars.com via telegraaf.nl

Niels Biersteker's insight:

Not really crazy about the emblem, but the car itself, YES!!

 

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This month major rebrands (May 2014)

This month major rebrands (May 2014) | Corporate Identity | Scoop.it
Thursday, June 19, 2014

Here's the logo round-up for May 2014. This month saw some major rebrands, such as Brazil's postal service, Portugal's largest cable company and many others from around the world.

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Apple wil merkenrecht op 'blaadje' uit logo

Apple wil merkenrecht op 'blaadje' uit logo | Corporate Identity | Scoop.it
Apple wil het kenmerkende blaadje van zijn logo als apart merk registreren, maar is daar vooralsnog niet in geslaagd.
Niels Biersteker's insight:

Zie andere voorbeelden mbt merkenrecht;

www.chiever.nl/chiever-blog

 

Zie meer info weigeringsgronden vormkenmerken;

http://www.boek9.nl/boeken/ie-beginselen/7-merkenrecht/7-4-absolute-weigerings-of-nietigheidsgronden/7-4-1-tekens-die-geen-merk-kunnen-vormen/d-weigeringsgronden-vormmerken

 

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Nieuw: Radio 538 visual radio

Nieuw: Radio 538 visual radio | Corporate Identity | Scoop.it

Nieuw: Radio 538 visual radio. Een nieuwe en interactieve manier van meekijken via de 538 webcam, app en TV 538. Zo zie en hoor je de studio, commercials en videoclips bij de gedraaide nummers.

O.a. Evers Staat Op, Ruuddewild.nl en De Avondploeg zie en hoor je live met Radio 538 visual radio.

 

Kijk hier live mee!

http://www.538.nl/live/

Niels Biersteker's insight:

Met de lancering van visual radio wordt ook het nieuwe logo en de nieuwe vormgeving van Radio 538 gecommuniceerd.

 

De 538Groep bestaat uit twee radiostations, twee tv-stations, diverse digitale radiokanalen, een eventbureau en een concept productiestudio: het nummer één radiostation van Nederland ‘Radio 538’, hét jongerenradiostation ‘SLAM!FM’, de muziek tv-zenders ‘TV 538’ en ‘SLAM!TV’, achttien verschillende digitale radiokanalen, eventbureau ‘538Events’ en productiestudio ‘538Concepts’. Wekelijks stemmen gemiddeld vijf miljoen luisteraars af op de radiostations en maandelijks ruim drie miljoen kijkers op de tv-kanalen. De 538Groep is marktleider in vrijwel elke doelgroep.

 

(Bron: http://www.nederlandsmedianieuws.nl/Media-Nieuws/visual-radio-volgende-digitale-stap-voor-radio-538.html)

 

 

Extra verdieping: VISUAL TRANSFER

 

Het idee achter Visual Transfer is dat “opgeslagen beelden door akoestische signalen in de herinnering teruggeroepen kunnen worden”. Lees verder (Adformatie, 2012);

 

http://www.adformatie.nl/opinie/bericht/de-wederopstanding-van-de-visual-transfer

 

 

 

 

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Persinnovatie - Authenticiteitscheck voor foto's

Persinnovatie - Authenticiteitscheck voor foto's | Corporate Identity | Scoop.it
Authenticiteitscheck voor foto's, Tools die de journalistiek vernieuwen: Izitru. Uit het enorme aanbod van tools en apps die online beschikbaar zijn, filteren we de producten waar de journalistiek iets aan heeft. Tools die de journalistiek innoveren of het journalisten simpelweg makkelijker maken. Vandaag: Izitru.

 

http://www.izitru.com/

Niels Biersteker's insight:

Ook handig voor research herkomst foto's (Reverse Image Search);

https://www.tineye.com/

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Are you ready to license your brand?

Are you ready to license your brand? | Corporate Identity | Scoop.it

Designers Yasushi Kusume and Neil Gridley have helped lead design and brand management for the likes of Philips, Electrolux and Tesco. They are also the authors of Brand Romance, a guide to building a loved brand – we asked them to share their advice on the tricky issue of brand licensing.

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Creative Review - When two became one: Nokia and Microsoft's brand book

Creative Review - When two became one: Nokia and Microsoft's brand book | Corporate Identity | Scoop.it

Posted by Rachael Steven, 14 May 2014, 15:27

 

The Church of London has created a brand book for Microsoft and ex-Nokia employees to mark Microsoft's acquisition of Nokia's devices and services business. As well as some archive photography, it features an intricate embossed cover and original illustrations throughout...

The much talked-about deal was completed last month. The Church of London was asked to create a book outlining shared values and a vision for the future for the new Microsoft Devices Group, and has created a colourful publication that uses illustrations and icons instead of dull corpoate imagery.

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Jim Signorelli's curator insight, May 20, 5:04 AM

Great way to tell a brand's story!!

 

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New Visual Identity For The Jewish Museum

New Visual Identity For The Jewish Museum | Corporate Identity | Scoop.it

Renowned design studio Sagmeister & Walsh has unveiled a striking new visual identity for the Jewish Museum in New York City.

It features a geometric look based on the Star of David, and a black, white and blue color scheme that extends to communications materials, merchandise, stationery, and a revamped interactive website due to launch in May.

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The Lost, Surprisingly Soulful Art of Corporate Identity

The Lost, Surprisingly Soulful Art of Corporate Identity | Corporate Identity | Scoop.it
A book compiles some of the most influential, paperbound graphic bibles from a previous era of business.
Niels Biersteker's insight:

Great read. Yes, i remember the thick manuals. Those good old days clients indeed were paying agencies to spend time (and money) for long term goals.

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Pentagram Unveils Sleek New Brand Identity For Sotheby’s

Pentagram Unveils Sleek New Brand Identity For Sotheby’s | Corporate Identity | Scoop.it
The new logo for Sotheby's features the Mercury serif typeface

Pentagram has unveiled a sleek new brand identity for venerable auction house...
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New Logo for the City of Florence

New Logo for the City of Florence | Corporate Identity | Scoop.it

Regarded as the birthplace of the Renaissance, Florence is the capital city of the Tuscany region in the Florence province. Art, architecture, and history abound. Its city center has been declared a World Heritage Site by UNESCO. It is considered to be one of top fashion capitals of the world. Etcetera. Last July, Cittá di Firenze (City of Florence) — and Audi (the cars, yes) — organized a contest to design a new logo for Florence, one that would complement the official Florentine lily motif seen in the city’s flag, coat of arms, and existing logo. The brief called for a logo that would work for: “the promotion of Florence, a national and international level; for the communication of innovations and changes in the territory; for the communication of culture and tourism; in the optical business, including activities of merchandising and licensing; as a mark of quality, venues, products and services and the municipal administration of the territory”. From 5,000 submissions, filtered to 29 finalists, the €15,000 prize-winner was Fabio Chiantini.

Niels Biersteker's insight:

Agree with spacing-comment by Armin, but really, what's wrong with Mistral typeface....?

http://www.impawards.com/2011/posters/drive_ver5_xlg.jpg

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ChiquitaFyffes - Not An Appealing Banana Name

ChiquitaFyffes - Not An Appealing Banana Name | Corporate Identity | Scoop.it

Mergure Chiquita & Fyffes

 

While Chiquita was never in serious danger of becoming a generic term for one of our favorite fruits, it could still pretty commonly come to mind for bananas.  It’s a fun name to say.  It is a name which has, what trademark people might call, real “curve appeal.” 

 

(...)

 

No one has yet to file an application to use “ChiquitaFyffes” for bananas, and it is not clear to me if they plan to change their mark and marketing into a true global brand, deserting the “Chiquita” trademark they have used in the United States for so long.  It appears the cost savings and market leadership over now #2 Dole are incentive enough. But the same forces which lead to a terrible compromise on the corporate name will put pressure, over time, to mark the goods with a single name in all markets.  A quick look at what has happened in the Trademark Office will reveal that marketers who were once in love with corporate-sounding names, have since favored naming the companies after the products, not vice versa.  A step back to ChiquitaFyffes would be slippery.  Retail consumer brands have the emotion, and often fame, and companies have fairly flocked to protecting those proud names above all.

Niels Biersteker's insight:

See also;

Forbes: chiquita-no-longer-top-banana (2013)

 

http://www.forbes.com/sites/zacks/2013/04/19/chiquita-no-longer-top-banana/

 

A big threat, the panama-disease (dutch)

http://www.trouw.nl/tr/nl/6700/Wetenschap/article/detail/3611139/2014/03/11/Red-de-banaan-modificeer-hem-genetisch.dhtml?utm_source=dailynewsletter&utm_medium=email&utm_campaign=20140312

 

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Jones Lang LaSalle becomes JLL | News | Design Week

Jones Lang LaSalle becomes JLL | News | Design Week | Corporate Identity | Scoop.it
Financial and professional services firm Jones Lang LaSalle has rebranded as JLL.
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Carice MK1: elektrische cabrio van eigen bodem

Carice MK1: elektrische cabrio van eigen bodem | Corporate Identity | Scoop.it
Nederland is weer een automerk rijker. De naam is Carice en de bouwer heeft z'n eerste model gepresenteerd. Het gaat om een zeer lichte, volledig elektrische tweezitscabriolet.
Niels Biersteker's insight:

Niet helemaal akkoord met het embleem, maar de auto...wow...

 

Corporate website;

http://caricecars.com/

 

For English readers;

http://www.worldcarfans.com/114061876926/carice-mk1-is-a-350-kg-plastic-bodied-electric-porsche

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Netflix Unveils A New Look

Netflix Unveils A New Look | Corporate Identity | Scoop.it
Netflix has updated its website with an airier look and a flat, boring logo.
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Nieuwe huisstijl Den Haag onthuld | Bureau: Ontwerpwerk

Nieuwe huisstijl Den Haag onthuld | Bureau: Ontwerpwerk | Corporate Identity | Scoop.it
Op donderdag 5 juni is de nieuwe huisstijl van de gemeente Den Haag geïntroduceerd. Burgemeester Jozias van Aartsen en wethouder Rabin Baldewsingh presenteerden de huisstijl én bijbehorend logo met de onthulling van een nieuw gevelbord voor het stadhuis.
Niels Biersteker's insight:

Prachtig idee om de wijken te gebruiken in de huisstijl (facetten). Ook fijn dat er goede (haagse) letters zijn gekozen. Alleen het logo (stadswapen) is naar mijn smaak wel 'erg' modern ontworpen.

 

Zie ook;

http://www.ontwerpwerk.com/node/746

 

In november 2013 was al bekend dat Den Haag de ‘Haagsuh rèigah’ zou vervangen;

http://www.communicatieonline.nl/nieuws/den-haag-kiest-voor-middeleeuws-logo

 

Het oude logo (de reiger) was in 1989 ontworpen door Bart de Haas (BRS Premsela Vonk);

http://hansstol.totaldesign.nl/nl/denhaag.html

 

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#DesignHangout: Brand Identity in the Digital Era - YouTube

Our Head of Brand Communication Design, Thomas Marzano and Patrick Stal, Managing Director of Interbrand Amsterdam talked about Brand identity in the digital...
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Google Changed Its Logo This Weekend and You Didn't Even Notice

Google Changed Its Logo This Weekend and You Didn't Even Notice | Corporate Identity | Scoop.it
If you were browsing the internet at all this past weekend, there's a good chance you came across Google's ubiquitous logo at some point during your travels. What you didn't notice, however, is the fact that Google adjusted the letters in its logo ever so slightly—and it actually makes a pretty huge difference.
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Design copying becomes criminal offence (United Kingdom)

Design copying becomes criminal offence (United Kingdom) | Corporate Identity | Scoop.it
The Intellectual Property Act is passing into law today, meaning that deliberate copying of registered designs will become a criminal offence in the UK.

 

The Government says this new legislation ‘will deter those who knowingly copy UK registered designs and will provide greater protection for our hugely important design sector’.

 

Accidental copying of design, however, will not be criminalised.

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PayPal Unveils New Logo & Branding Identity

PayPal Unveils New Logo & Branding Identity | Corporate Identity | Scoop.it
Having worked to strengthen its core products while pushing out new ones for the past year, e-commerce giant PayPal has just unveiled a new...
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Dutch Design, Up for Bid

Dutch Design, Up for Bid | Corporate Identity | Scoop.it
On April 23, three dozen Droog pieces will be offered at Heritage Auctions in Dallas.
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KPN kiest Dietwee voor revitalisering merkstijl

KPN kiest Dietwee voor revitalisering merkstijl | Corporate Identity | Scoop.it
‘Om de waarde “vrijheid” in alle communicatie van KPN zichtbaar en voelbaar te maken.‘Om de waarde “vrijheid” in alle communicatie van KPN zichtbaar en voelbaar te maken.

 

Sinds 1 maart voert KPN een nieuwe campagne met het thema ‘Voel je vrij’, gemaakt door reclamebureau N=5. Om de waarde ‘vrijheid’ in alle communicatie van KPN zichtbaar en voelbaar te maken koos KPN ontwerpbureau Dietwee om de KPN-merkstijl te revitaliseren.

Jeroen Struving, Manager Merkstijl & Merkportfolio bij KPN: ‘Dietwee kwam met een helder en sterk idee dat ons meteen het vertrouwen gaf dat we deze moeilijke klus in korte tijd tot een goed einde konden brengen’.

Martin Bos, account director bij Dietwee: ‘In nauw overleg met N=5 hebben we eerst een stap terug gedaan en heel goed gekeken naar de fundamenten van de bestaande KPN-merkstijl. Grondig geïnventariseerd wat er binnen deze stijl anders kon om het nieuwe thema ‘Voel je vrij’ optimaal te laden.

Niels Biersteker's insight:

Zie ook;

http://www.dietwee.nl/nieuws/dietwee-revitaliseert-merkstijl-kpn/

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New Logo for Lipton

New Logo for Lipton | Corporate Identity | Scoop.it

(Est. 1893) “In 1880, 40-year-old, Glasgow-born entrepreneur and innovator Sir Thomas Lipton envisioned an opportunity to make tea universally accessible with guaranteed quality at acceptable prices. He began by purchasing tea estates in Ceylon, now Sri Lanka, and arranged packaging and shipping at low costs to sell his teas directly from the tea garden to the tea pot. In 1893, he established the Thomas J Lipton Co., a tea packing company with its headquarters and factory in Hoboken, New Jersey. Lipton teas were an immediate success in the United States and the United Kingdom. In recognition of his exceptional contribution, Thomas Lipton was knighted by Queen Victoria in 1898, and became Sir Thomas Lipton at the age of forty-eight. Lipton is now the world’s leading tea brand, sold in more than 150 countries.”

Niels Biersteker's insight:

On the website of Unilever (NL) there is no sign of a new logo.

 

http://www.unilever.com/brands-in-action/detail/Lipton/292025/

 

http://www.unilever.nl/merken-in-actie/detail/Lipton/317530/

 

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The Irresistible Power of Storytelling as a Strategic Business Tool

The Irresistible Power of Storytelling as a Strategic Business Tool | Corporate Identity | Scoop.it

Forget the fact that Anheuser-Busch’s 60-second spot (which cost north of $4 million) aired close to the end of a lopsided championship game that was over before halftime. The Budweiser ad scored top honors in USA Today’s Ad Meter and Hulu’s Ad Zone for being the most popular among viewers. How did it not get lost amid the tantalizing displays of shiny vehicles, CGI tricks, and David Beckham’s six pack?

 

The irresistible power of classic storytelling.

 

(...)

 

“Especially in the Super Bowl, those 30-second ads are almost like mini movies,” he says. Quesenberry found that the ads that told a more complete story using Freytag’s Pyramid — http://en.wikipedia.org/wiki/Dramatic_structure a dramatic structure that can be traced back to Aristotle — were the most popular.

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Brabantia aims to become interior design brand with new identity

Brabantia aims to become interior design brand with new identity | Corporate Identity | Scoop.it

Dutch homeware brand Brabantia is launching new branding and packaging in a bid to reposition itself as an ‘interior design brand’.

 

The new identity was created by Amsterdam-based Studio Aandacht, working with fellow Dutch consultancy Agency Proud on packaging design.

Mechteld Petersen, value director for brand, marketing and product innovation at Brabantia, says the new look aims to give a ‘more approachable, feminine and warm’ feel.

Niels Biersteker's insight:

Het woord- en beeldmerk is duidelijk aangepast (rondingen). Het woordmerk is in basis waarschijnlijk een aangepaste (ITC) Officina Sans. Het is niet geheel duidelijk of het beeldmerk (huisje) consistent van kleur veranderd per productgroep.

 

Zie ook;

http://www.omicron-media.be/nl/nieuws/publimat-news/item/1063-brabantia-laat-nieuwe-look-voor-het-eerst-zien-op-ambiente

 

 

In 2011 waren Designink.nl en Studio Hert verantwoordelijk voor een uitgebreid onderzoek naar brand-alignment en product branding, zie;

http://designink.nl/wordpress/2011/07/brabantia-kiest-voor%C2%A0designink-nl%C2%A0en-studio-hert/

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