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Top 5 Tips to Create an Effective Social Media Marketing Strategy

Top 5 Tips to Create an Effective Social Media Marketing Strategy | Corporate, Employee and Marketing Communication | Scoop.it
Creating a social media marketing strategy is a must in order to have an effective social media campaign.  Social media marketing should be merged with your traditional marketing efforts, however, a separate marketing plan should be in place to document content strategies and guidelines, short-term and long-terms goals as well as how to specifically measure all social media efforts. 


Here are 5 tips to help you create an effective social media marketing strategy:

 



Via Brian Yanish - MarketingHits.com
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15 Types of Content That Will Drive You More Traffic by Neil Patel

15 Types of Content That Will Drive You More Traffic by Neil Patel | Corporate, Employee and Marketing Communication | Scoop.it

Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog:
"Content marketing is more than writing blogs. Way more.
If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.
Then, when your blog is established and purring along, try throwing in a new type of content.

But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know:
- You don’t need to try all of these examples - different content types suit different brands in different ways.

- Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway.

- Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.

- This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary.

Let's look at these 15 content types (here just is the list):
#1: Infographics
#2:  Meme
#3:  Videos
#4:  Guides
#5:  Book reviews
#6:  Opinion post (a.k.a. “Rant”)
#7:  Product reviews
#8:  How-to
#9:  Lists
#10: Link pages
#11: Ebook
#12: Case Study
#13: Podcast
#14: Interview
#15: Research and original data

Conclusion:
The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.

There’s a wealth of potential here — the kind of potential that your brand needs in order to advance to the next level. Now, you have a plan to get there..."

Each type is analyzed with more information, how to do it, things to keep in mind and useful external links.
Read full, long and interesting article here:
http://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic/

 

 


Via Giuseppe Mauriello
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Mohammed ALAMI's curator insight, April 16, 9:51 AM

Content marketing is more than writing blogs. Way more.

Ariane Faure rédac web's curator insight, April 17, 4:02 AM

Top 15 des contenus à succès. 

dan's curator insight, April 21, 3:10 PM

#content

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Social media, the human element and your brand

Social media, the human element and your brand | Corporate, Employee and Marketing Communication | Scoop.it
Social media is a massive relationship building exercise.
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Why and How you Should Publish and Share Content on LinkedIn -

Why and How you Should Publish and Share Content on LinkedIn - | Corporate, Employee and Marketing Communication | Scoop.it

Recently, LinkedIn announced that all users can now post and share content on LinkedIn. This announcement took the site from a basic social networking site to a networking and publishing platform, meaning it becomes much more powerful for your business. The Perks of Publishing on LinkedIn Last month, LinkedIn announced that it boasts more than …


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aanve's curator insight, April 8, 11:33 PM

www.aanve.com

 

Nine0Media's curator insight, April 10, 7:35 PM

#SocialMediaTools

EJ Morris's curator insight, April 14, 4:59 PM

Get Your writers Perk today --- Publish some social content on my LinkedIn platform   ---  see you there

http://www.linkedin.com/in/ejmorris

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Why Storytelling is the Top Business Skill

Why Storytelling is the Top Business Skill | Corporate, Employee and Marketing Communication | Scoop.it
No one cares about your marketing goals. But everyone likes a good story. (Leadership skill, too.

Via Karen Dietz
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Karen Dietz's curator insight, March 6, 4:38 PM

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Emeric Nectoux's curator insight, March 30, 3:09 AM
Karen Dietz's insight:

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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5 Easy Steps To EPIC Content Marketing - Curatti

5 Easy Steps To EPIC Content Marketing - Curatti | Corporate, Employee and Marketing Communication | Scoop.it

If you are going to create #contentmarketing these days it better be EPIC. There is way too much noise. Only Epic Content will do. Here are 5 Easy Steps To Create Epic Content Marketing:

* Get your C-level executives to BELIEVE.
* Think Mobile First.
* Work with customers and creating a "commons".
* COPE (Create Once Publish Everywhere).
* Write a Content Marketing Mission Statement.

Set the stage with those easy steps and EPIC is possible, epic content marketing is probable IF your commitment is strong, you learn fast and you don't mind failing a little. Remember the content you write is NOT about you.

Epic content marketing is always about CUSTOMERS. Answering questions, solving pain points and finding innovative ways to be "of service" are all great ideas for your EPIC content marketing.


Via Martin (Marty) Smith
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Heather Koroll's curator insight, February 26, 8:06 PM

add your insight...

 

 
aanve's curator insight, February 26, 11:13 PM

www.aanve.com

 

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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Corporate, Employee and Marketing Communication | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


Via Ally Greer
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Deyrson 's curator insight, January 8, 5:32 PM


Ally Greer's insight:


The way content marketing is broken down into three C's here makes it seem so simple - and frankly, it is.
 

Create, Curate, Circulate.
 

  1. Understand your audience and know what they want. Then take that knowledge and make things that will benefit them and that they will find shareworthy.
     
  2. Discover great content related to your field that has already been created by others, add value to it by editorializing, and present it to your readers in a useful, engaging format.
     
  3. Share your content with the world - across all social and traditional marketing channels - multiple times. Don't be afraid to repurpose content, either (in true #leancontent fashion!).

 

Linda Buckmaster's curator insight, January 16, 6:34 PM

As we all know it's very difficult to drive traffic to your website. Remembering the 3 C's of content marketing will set you on your way to success.

Yield Technology's curator insight, January 17, 8:22 AM

I like the 3 Cs approach Create, Curate and Circulate.

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Best storytelling practices+ examples+ research (nonprofit/for profit)

Best storytelling practices+ examples+ research (nonprofit/for profit) | Corporate, Employee and Marketing Communication | Scoop.it
Nonprofits are great at collecting data but often fail to share their information in a compelling way. Stories are the answer. With live links to video examples

Via Karen Dietz
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Moya Sayer-Jones's curator insight, January 16, 9:26 PM

NFP's might not have a lot of $$ but they have a lot of stories! The trick is to use themto get not just to the heart of funders and supporters but also to their heads. 

La Tulipe's curator insight, January 18, 10:16 AM

manipulation

 

Everett Bowes's curator insight, January 19, 2:27 PM

great points in this slideshow.  click the links to view the associated videos.

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Content Marketing Best Practice Tips | Social Media Today

Content Marketing Best Practice Tips | Social Media Today | Corporate, Employee and Marketing Communication | Scoop.it
Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to. Of course, that is a very big part of it, but there is actually so much more that needs to be and must be considered.
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How to Dominate A Boring Industry with Content Marketing

How to Dominate A Boring Industry with Content Marketing | Corporate, Employee and Marketing Communication | Scoop.it
It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption.

Via Brian Yanish - MarketingHits.com
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Suzen Pettit's curator insight, November 1, 2013 3:24 PM

absolutely, although a challenge because afte all our goal is for low bounce rates and in a perfect world, a high percentage of call to action opt-ins. It's where we haveto get personal- the story- and creative!

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5 Ways To Create Great Content

5 Ways To Create Great Content | Corporate, Employee and Marketing Communication | Scoop.it
Blogs and social media are one of the best resources for a company’s marketing efforts.  They are cost-effective and successful at reaching a large amount of people.  However, in order for them to be successful, they need to be consistently monitored.  This can be a challenge.  It is often difficult to come up with new content each day to fill space on these sites.  The following are 5 popular suggestions that will help you increase the popularity of your online sites.

Via Brian Yanish - MarketingHits.com
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oconnorandkelly's curator insight, October 30, 2013 12:08 PM

#smarterbiz

Treathyl Fox's curator insight, October 30, 2013 5:22 PM

Worth a rescoop.  Thanks Brian Yanish!  This got the wheels in my brain turning.

Paulo Abilio Varella Lisboa's curator insight, November 1, 2013 10:15 AM

Dicas sempre importantes para a criação de conteúdo para as mídias sociais!

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Why Content Curation is a New Form of Communication

In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation.

 

While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.

 

Talk by Guillaume Decugis at the University of San Francisco on Sept. 17, 2013.


Via Kenneth Mikkelsen
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Stephen Dale's curator insight, October 21, 2013 7:37 AM

Content Curation is the key to becoming a social influencer and thought leader. People are looking for solutions that enable them to take a drink from the Internet firehose without the fear of drowning!

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Why Content Curation is a New Form of Communication

In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation.


While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.


Talk by Guillaume Decugis at the University of San Francisco on Sept. 17, 2013.


Via Kenneth Mikkelsen
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Stephen Dale's curator insight, October 21, 2013 7:37 AM

Content Curation is the key to becoming a social influencer and thought leader. People are looking for solutions that enable them to take a drink from the Internet firehose without the fear of drowning!

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The Indispensable Power of Story

The Indispensable Power of Story | Corporate, Employee and Marketing Communication | Scoop.it
Learn to communicate in a way that connects with others.
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An A-to-Z guide to producing internal videos for employees

An A-to-Z guide to producing internal videos for employees | Corporate, Employee and Marketing Communication | Scoop.it
From equipment to video ideas, here's an outstanding source for learning how to create videos that will inspire and engage your staff.
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Is Your Brand’s Content Trying Too Hard?

Is Your Brand’s Content Trying Too Hard? | Corporate, Employee and Marketing Communication | Scoop.it
Cat videos. Real time tweeting. Memes. The pressure has never been greater for marketers to produce sensational ‘viral’ content. The promise of likes, follows, tweets, and acclaim can convince even
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How to Use AIDA Principles to Revitalize Your Content

How to Use AIDA Principles to Revitalize Your Content | Corporate, Employee and Marketing Communication | Scoop.it

Go ahead and ask anyone in marketing as to what’s that one classic rule in writing copy or creating advertisements is, and they’ll always go back to A.I.D.A which stands for:

 

A→Attention

I→Interest

D→Desire

A→Action

 

The best part of the principle is that each of those parameters is like mandatory checkboxes for marketers. Depending on the purpose of campaigns, you can skip one or two of these parameters.

 


Via Brian Yanish - MarketingHits.com
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aanve's curator insight, March 20, 11:10 PM

www.aanve.com

 

lebeauparleur's curator insight, March 21, 8:53 AM

A→Attention

I→Interest

D→Desire

A→Action

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Why Employee Engagement Matters

Why Employee Engagement Matters | Corporate, Employee and Marketing Communication | Scoop.it

Via Daniel Watson
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Anthony MARTINS de NOBREGA's curator insight, March 4, 3:33 AM

I totally agree

John Rudkin's curator insight, March 4, 4:53 AM

....and so many businesses don't see it this way. 

Debra Walker's curator insight, March 6, 4:23 PM

I recently read an article that was describing corporate culture as lunch provided everyday & free beer on Friday.  If you take away those superficial connections for an employee - which are merely non cash components of a compensation plan and not a long term contributor to organizational culture - an engaged employee will remain committed to excelling in their role and for the organization.


An unengaged employee will be more impacted by that removal, resulting in connecting with that employee becoming even harder to achieve.


Engagement is multi-layered and more complex than being provided a sandwich so that I can continue to work through what should be a period of refreshment called lunchtime.

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3 Strategic Content Measures Every Marketer Should Take

3 Strategic Content Measures Every Marketer Should Take | Corporate, Employee and Marketing Communication | Scoop.it
Tips for your content marketing strategy that will never go out of style.
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Sabrina Murphy's curator insight, February 6, 4:43 PM

Provide information that is of organic value to your existing customers, purely based on problem solving and success building exercises.

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Lists Are Dead. Long Live the Blog Tree.

Lists Are Dead. Long Live the Blog Tree. | Corporate, Employee and Marketing Communication | Scoop.it
Many content marketers are like slow-handed magicians: even a reasonably keen eye can discern their tricks.  CEO demanding to see more tweets?  Cobble togethe
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25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Inbound & Content Marketing Hub

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Inbound & Content Marketing Hub | Corporate, Employee and Marketing Communication | Scoop.it
Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not.
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Blogging For Business Infographic

Blogging For Business Infographic | Corporate, Employee and Marketing Communication | Scoop.it
Check out this infographic for visuals covering all you need to know about blogging for businesses including many 'how to's'!
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Want $$$ for your biz? Story Tips to Nail Your Next Pitch In 60 Seconds

Want $$$ for your biz? Story Tips to Nail Your Next Pitch In 60 Seconds | Corporate, Employee and Marketing Communication | Scoop.it
That's all the time you need to get to yes. Really.

Via Karen Dietz
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malek's curator insight, October 29, 2013 6:40 PM

"Simplicity is the ultimate form of sophistication." Leonardo da Vinci 

Don't worry if you found yourself reading this scoop twice. 

David Cordts's curator insight, October 30, 2013 10:12 AM

Promoting Ideas: Take the concepts and apply them to your next fundraising project at school or when you need to "sell" the principal on a new project -- good advice from the business world.

Marc Kneepkens's curator insight, October 30, 2013 10:14 AM

In order to get funding, you need to get the attention. Grabbing the attention by telling the right story is a must. Once the door is open, the next question will be: "Well, what do you have? What's the plan?"

You have to prove your story, and prove the professionalism. The door opener is a moment in time, as if someone turns on the light. Once the door is open, every aspect of who you are and what you do will come to light. Make sure you're ready.

Check www.Business-Funding-Insider.com for more information and tools.

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Is Your Content Curation Truly Useful or Is It Just a Marketing Tactic?

Is Your Content Curation Truly Useful or Is It Just a Marketing Tactic? | Corporate, Employee and Marketing Communication | Scoop.it

Via Robin Good
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Mariale Peñalosa Arguijo's curator insight, October 18, 2013 10:41 PM

add your insight...

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Thorsten Strauss's curator insight, October 19, 2013 4:43 AM

Good questions but I think digital curation has different dynamics and also purposes. What do you think?

Olinda Turner's curator insight, October 21, 2013 5:05 PM

Totally agree with the concept that sometimes less truly is more. One of the hardest skills to develop is to sort out what is truly important.

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Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories

Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories | Corporate, Employee and Marketing Communication | Scoop.it
If you want everyone from customers to colleagues to believe in your mission you need to tell them a story not make an argument.

Via Karen Dietz
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Jim Signorelli's comment, October 24, 2013 10:51 AM
Karen, I went to McKee's Story for Business course a few weeks ago in NYC. I HIGHLY recommend. He applies many of the principles discussed in his book STORY to marketing communications. Entertaining, Illuminating and well worth the price of admission! P.S. Love the same quote you shared.
Karen Dietz's comment, October 24, 2013 4:07 PM
Hey Jim! LOL, McKee is just up the freeway from me and you'd think I'd get up to LA to take his course. Now with your recommendation I definitely have to register. Many thanks for letting me know you found it valuable. Onward!
Pasquale Abiuso's curator insight, February 17, 3:55 AM

L'imprenditore è un narratore.