Most senior executives understand and generally buy into the famous aphorism, "Be the change you want to see in the world." Prompted by HR professionals or consultants, they often commit themselves to "being the change" by personally role-modeling...
"Services like Scoop.it depend on a community of millions of hardworking experts who wonder what to do with the wealth of knowledge and wisdom they have accumulated in life and are happy to share it."
Written by blogger Shred Pillai on the Huffington Post, this vibrant praise of Social Curation in general and Scoop.it in particular, points out the changes we're seeing in the way we look for information. From basic search, we now look more and more for meaning and context from human experts.
Beyond information, we want knowledge.
And this is what Curation is all about.
As he concludes: "At the end of the day, Scoop.it, which is free, is the right answer for information seekers and providers as well as the experts who like to show off their expertise."
Robin Good: One of the best ways to provide valuable content to your fans and potential customers is to serve them a periodical digest of some really precious gems. Few and very good.
This approach is the opposite of what most companies do when it comes to sending out email updates. They direct all of their effort at promoting their own news and stories, but often these are not worth much in the eye of the reader.
Selecting instead some quality resources, few and very good, and serving them periodically to your subscribers can be an excellent strategy to gain reputation, trust and authority.
This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.
You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI
The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin
Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency, David Meerman Scott, Marketing and Leadership Strategist, Jay Baer, Social Media Strategist at Convince and Convert, Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters, Michael Hopps, Social Media Specialist at Cisco Systems and Peter Kim, Chief Strategy Officer at DachisGroup.
Last summer, I found myself in a dilemma to make a decision. Amidst my struggle to find fulfillment from the various jobs, I was offered a regular salary and benefits kind of job. Being offered any type of employment after a particularly long dry spell was fantastic, but I was hung up on the fact that it wasn’t how I pictured it — the pay wasn’t great and the industry was one I never thought I’d be in.
I was faced with an important decision: Do I accept the new position and a chance at a little security, or continue searching for something different, something that fit the long laundry list of must-haves I had concocted for my professional life?
Besides everything else, I was most terrified about accepting a position that I wouldn’t be happy in. In fact, a fear of not being happy was a place I operated from often, one I knew had succeeded in keeping me from trying new things.
Robin Good: NewsPin is a new web service which allows you to rapidly find relevant content in the topics you are interested in and to easily post it to your preferred social media channels (even automatically).
NewsPin (formerly Kurat), does not require any technical knowledge, and it is actually designed for those who have little time to post to social media and are looking for an easier and faster way to get some relevant content out to their followers. NewsPin serves exactly that purpose.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.