Corporate, Employee and Marketing Communication
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Corporate, Employee and Marketing Communication
Trends in messaging, building your brand, engaging employees and customers
Curated by Barb Lack
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3 Tricks for Making Time to Think

3 Tricks for Making Time to Think | Corporate, Employee and Marketing Communication | Scoop.it
Finding time to meditate on big thoughts is a challenge when you're working on a start-up. Here are three tips from the pros on how to give yourself creative free-time.
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Content Creator vs Content Curator: Is Social Media Sharing The Same Thing as Content Curation?

Robin Good: Interesting discussion and video: is social media sharing equivalent to "curation"?

Is it more important to create or to curate? 

 

"The SalesChaosTV guys, Dan Waldschmidt and Todd Schnick, bounce around content curation vs. content creation as means to an end in social media marketing today."

 

"Content creation or content curation? Are you a curator if you are retweeting the content of others?

Should you be retweeting it at all if you haven’t read it?"

 

Good points being made. 8/10

 

Video URL: http://www.youtube.com/watch?v=8TS1sDiYjno&feature=player_embedded 

Original article: http://socialmediatoday.com/saleschaostv/562939/content-curation 
 


Via Robin Good
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Beth Kanter's comment, June 23, 2012 2:16 PM
Will go read this, but what was the answer?
Robin Good's comment, June 24, 2012 12:56 AM
Hi Beth, the answer is not clear-cut and the discussion needs to go on.

Social sharing, according to some, is a light form of curation, but to me the argument doesn't hold up, as curation is not determined by the sharing act, but by the purpose with which you collect and bring together information items that inform, or solve a problem on a specific topic for a specific audience.
Eric Moran's curator insight, December 22, 2012 11:05 AM

Great point made here on both sides of the issue.

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How to Get Senior Leaders to Change

How to Get Senior Leaders to Change | Corporate, Employee and Marketing Communication | Scoop.it
Most senior executives understand and generally buy into the famous aphorism, "Be the change you want to see in the world." Prompted by HR professionals or consultants, they often commit themselves to "being the change" by personally role-modeling...
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How Long Before You Will Scoop.it Instead of Google It?

How Long Before You Will Scoop.it Instead of Google It? | Corporate, Employee and Marketing Communication | Scoop.it

"Services like Scoop.it depend on a community of millions of hardworking experts who wonder what to do with the wealth of knowledge and wisdom they have accumulated in life and are happy to share it."

 

Written by blogger Shred Pillai on the Huffington Post, this vibrant praise of Social Curation in general and Scoop.it in particular, points out the changes we're seeing in the way we look for information. From basic search, we now look more and more for meaning and context from human experts.

 

Beyond information, we want knowledge.

 

And this is what Curation is all about.

 

As he concludes: "At the end of the day, Scoop.it, which is free, is the right answer for information seekers and providers as well as the experts who like to show off their expertise."


Via Guillaume Decugis, Robin Good
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lelapin's comment, June 17, 2012 3:46 AM
I may be wrong but I don't see this happening any time soon.
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Fix Your Website: 5 Things to Change Now

Fix Your Website: 5 Things to Change Now | Corporate, Employee and Marketing Communication | Scoop.it
After thousands of tests, we've identified a few of the most effective ways to improve your website's landing page.
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How to Begin Outsourcing Social Media Writing | Social Media Today

How to Begin Outsourcing Social Media Writing | Social Media Today | Corporate, Employee and Marketing Communication | Scoop.it
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Curated Email Newsletters: An Excellent Reputation-Building Strategy and a Great Value for Your Subscribers

Curated Email Newsletters: An Excellent Reputation-Building Strategy and a Great Value for Your Subscribers | Corporate, Employee and Marketing Communication | Scoop.it

Robin Good: One of the best ways to provide valuable content to your fans and potential customers is to serve them a periodical digest of some really precious gems. Few and very good.

 

This approach is the opposite of what most companies do when it comes to sending out email updates. They direct all of their effort at promoting their own news and stories, but often these are not worth much in the eye of the reader. 

 

Selecting instead some quality resources, few and very good, and serving them periodically to your subscribers can be an excellent strategy to gain reputation, trust and authority.

Here a few good examples to inspire yourself:
http://www.business2community.com/online-marketing/curated-email-campaigns-that-entice-subscribers-0192390 ;

 


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3 Creative Ways to Boost Employee Morale

3 Creative Ways to Boost Employee Morale | Corporate, Employee and Marketing Communication | Scoop.it
Nope, paychecks and praise aren't enough to keep employees satisfied. Here's how to help workers connect with purpose.
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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | Corporate, Employee and Marketing Communication | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.

 

You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI

 

The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin

 

The interviewees:

 

Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.

 

Read more: http://bit.ly/Kea57T


Via Martin Gysler
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The Importance of Giving Back

The Importance of Giving Back | Corporate, Employee and Marketing Communication | Scoop.it
We volunteer at soup kitchens. We tutor kids. We donate. Not only is helping your community the right thing to do--it's also good business.
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7 Writing and Marketing Links Worth Reading | Copyblogger

7 Writing and Marketing Links Worth Reading | Copyblogger | Corporate, Employee and Marketing Communication | Scoop.it
This week on The Lede — 11 Ideal Times to Write, The "Hell Yes!" Approach To Better Decision Making, and The Top 10 Content Traffic Killers ...
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The Surprising Power of Stopping to Begin Again

The Surprising Power of Stopping to Begin Again | Corporate, Employee and Marketing Communication | Scoop.it
Gold Medal swimmers work unending hours shaving hundredths of seconds off their time. Not so, when they began swimming.
Improvement – at the beginning – is quick and easy;
excellence – over the long haul – is slow and hard.

Via Richard Andrews
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Start an Email Marketing Campaign in Minutes

Start an Email Marketing Campaign in Minutes | Corporate, Employee and Marketing Communication | Scoop.it
A round-up of some of the best online newsletter services out there. Plus: Three etiquette rules you must follow.
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6 Email Marketing Tricks for Better Results

6 Email Marketing Tricks for Better Results | Corporate, Employee and Marketing Communication | Scoop.it
Email can be boring or annoying, and it certainly is not the new kid on the block. But as a consistent revenue driver with an unmatched ROI, it can be a boon to businesses new and old.
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Grammar, a Victim in the Office

Grammar, a Victim in the Office | Corporate, Employee and Marketing Communication | Scoop.it
Managers are fighting an epidemic of grammar gaffes in the workplace, where looseness with language can create bad impressions with clients, ruin marketing materials and cause communications errors.
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The 7 Pillars of Connecting With Absolutely Anyone - Forbes

The 7 Pillars of Connecting With Absolutely Anyone - Forbes | Corporate, Employee and Marketing Communication | Scoop.it
Networks are about quality connections as they are about quantity of contacts. And there's no reason you're unable to connect with absolutely anyone.
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6 Email Marketing Tricks for Better Results

6 Email Marketing Tricks for Better Results | Corporate, Employee and Marketing Communication | Scoop.it
Email can be boring or annoying, and it certainly is not the new kid on the block. But as a consistent revenue driver with an unmatched ROI, it can be a boon to businesses new and old.
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9 Ways to Measure Your Brand's Social Media Health

9 Ways to Measure Your Brand's Social Media Health | Corporate, Employee and Marketing Communication | Scoop.it
There's a lot of data available to marketers, but not all of it is relevant. Here are nine key indicators and why they matter to a brand.
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The Most Annoying, Pretentious And Useless Business Jargon - Forbes

The Most Annoying, Pretentious And Useless Business Jargon - Forbes | Corporate, Employee and Marketing Communication | Scoop.it
Strike this gobbledygook from your working vocabulary.
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How to Make a Decision

How to Make a Decision | Corporate, Employee and Marketing Communication | Scoop.it

Last summer, I found myself in a dilemma to make a decision. Amidst my struggle to find fulfillment from the various jobs, I was offered a regular salary and benefits kind of job. Being offered any type of employment after a particularly long dry spell was fantastic, but I was hung up on the fact that it wasn’t how I pictured it — the pay wasn’t great and the industry was one I never thought I’d be in.

 

I was faced with an important decision: Do I accept the new position and a chance at a little security, or continue searching for something different, something that fit the long laundry list of must-haves I had concocted for my professional life?

 

Besides everything else, I was most terrified about accepting a position that I wouldn’t be happy in. In fact, a fear of not being happy was a place I operated from often, one I knew had succeeded in keeping me from trying new things.

 

Read more: http://bit.ly/MZUxp9


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Top three lessons for success from TOMS CEO Blake Mycoskie

Top three lessons for success from TOMS CEO Blake Mycoskie | Corporate, Employee and Marketing Communication | Scoop.it
At the Footwear News Summit today in New York, Blake Mycoskie took to the stage to speak about TOMS shoes and his top three tips for success.
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Big Mistake: Neglecting Your Corporate Blog

Big Mistake: Neglecting Your Corporate Blog | Corporate, Employee and Marketing Communication | Scoop.it
Your corporate blog can help you improve your brand profile, but it also provides a substantial SEO impact and marketing value when properly utilized.
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How to Lead Your Company Through Change

How to Lead Your Company Through Change | Corporate, Employee and Marketing Communication | Scoop.it
Different employees react differently to change. However each feels about a new situation, you can help all of them adjust.
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Find Good Content To Post To Your Social Media Channels with NewsPin

Find Good Content To Post To Your Social Media Channels with NewsPin | Corporate, Employee and Marketing Communication | Scoop.it

Robin Good: NewsPin is a new web service which allows you to rapidly find relevant content in the topics you are interested in and to easily post it to your preferred social media channels (even automatically).

NewsPin (formerly Kurat), does not require any technical knowledge, and it is actually designed for those who have little time to post to social media and are looking for an easier and faster way to get some relevant content out to their followers. NewsPin serves exactly that purpose.

Free to use.

 

Try it now: http://www.newspin.co/  ;


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8 Rules For Creating A Passionate Work Culture

8 Rules For Creating A Passionate Work Culture | Corporate, Employee and Marketing Communication | Scoop.it
Hire for passion and commitment first, experience second, and credentials third. You don’t want to be simply a stepping stone on an employee’s journey toward their own passion.
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