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A Quick Guide To Naming Your Business

A Quick Guide To Naming Your Business | Corporate, Employee and Marketing Communication | Scoop.it
How to decide what your business name should say about you and your company.

The first thing to remember when naming something is not to rely too heavily on another's advice.

Don't forget about the law and conduct a legal name search. The last thing you want is to hit it big, then be forced to change your name because a tiny company has the same name and wants $100 million from you for the rights to it.

Start by sitting down and making a list of what you want your name to stand for in the mind of the consumer. Your name should reflect your name and your positioning.

You must decide what you want your name to imply. It's usually the first thing your prospects learn about you. Here are some of the things your name can tell your prospects about you:

Quick The best Convenient Highest quality Experienced Fun Outrageous Reliable Inexpensive Guaranteed Recommended Honest Dangerous Unique

Eight Simple Rules for Choosing a Business Name

1. Your name should have a positive ring. 

Avoid anything negative. Your name should make people enthusiastic and optimistic
2. Avoid difficult names. 

If people have trouble pronouncing it or spelling it, they won't remember it
3. Make your name unique. 

You don't want people confusing you with a business that already exists, especially if it's one with a poor reputation.
4. Don't use a name that will limit you down the road. 
5. Use a descriptive name, such as Jiffy Lube. 

Note that this name also conveys a benefit.
6. Don't get caught up in trends or fads. 

While it may be profitable in the short run, focus on the long haul.
7. Your name should reflect your identity: 

dignity, largeness, local identification, quality and other descriptive elements.
8. Pick a name that looks and sounds attractive 

on the phone, on the radio, on your letterhead, and on your website.


Once you have your list of attributes, try it out on peers and focus groups.

Now you've got to make a decision.


Do you want a name that's generic, descriptive or fanciful?

Fanciful  names are easy to protect however they do not convey who you are and what your brand is about.

Descriptive names are easy favorites. They communicate enough about your product to help the sale, but they're unique and stick in the customer's mind and help stop the competition.

Lastly, you can use a generic name. These names are virtually unprotectable, but they have the ability to immediately telegraph what your business does.

 

By Jay Conrad Levinson. http://bit.ly/Q6skIa

Source. http://bit.ly/RmwyCV


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maxOz's comment, August 17, 2012 7:21 AM
Alessio Thank You & Have A Wonderful Weekend xxx
maxOz's comment, August 17, 2012 9:18 AM
Thanks Javi For Sharing, cheers M
maxOz's comment, August 18, 2012 9:43 AM
Thank You Nabil For Sharing Michele
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It’s not over yet: Books you can still read this summer | Articles | Home

It’s not over yet: Books you can still read this summer | Articles | Home | Corporate, Employee and Marketing Communication | Scoop.it
Haven’t gotten to do that summer reading yet? Here are some titles—nonfiction and otherwise—you can knock out before Labor Day.
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Leadership Tip: How to Move from Ideas to Action - Forbes

Leadership Tip: How to Move from Ideas to Action - Forbes | Corporate, Employee and Marketing Communication | Scoop.it
How can leaders win buy-in, generate urgency and engage their people to successfully implement a new course? Randy Ottinger, my Kotter International colleague, explains in this week’s video lecture.

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Employee Engagement Dialogue on Change Resistance with Rick Maurer and David Zinger | MyVenturePad

Employee Engagement Dialogue on Change Resistance with Rick Maurer and David Zinger | MyVenturePad | Corporate, Employee and Marketing Communication | Scoop.it
You won’t be able to resist this dialogue on change, engagement, and resistance with Rick Maurer and David Zinger.  Rick offers a very helpful understanding of resistance and what we can do about it.

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What Facebook RTB means for marketers - iMediaConnection.com

What Facebook RTB means for marketers - iMediaConnection.com | Corporate, Employee and Marketing Communication | Scoop.it
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Get Your Email Under Control: 5 Tips

Get Your Email Under Control: 5 Tips | Corporate, Employee and Marketing Communication | Scoop.it
Email is like laundry -- it's never really done. Here's how to keep it under control without stressing out.
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True Secret to Success (It's Not What You Think)

True Secret to Success (It's Not What You Think) | Corporate, Employee and Marketing Communication | Scoop.it
If you're not exercising this emotional muscle, you're probably setting yourself up for failure.
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What's Wrong With How You Measure Success

What's Wrong With How You Measure Success | Corporate, Employee and Marketing Communication | Scoop.it
Able and ambitious companies drive themselves to ruin through a focus on short-term measures of success, and so do individuals, argues Harvard Business School professor Clayton Christensen.
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Employee Engagement: Best Practices for Employee Reward Programs

Employee engagement research and case studies have shown us that employee reward programs can be instrumental in fostering a culture where employees produce stronger results


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Make Your Team More Innovative, Instantly

Make Your Team More Innovative, Instantly | Corporate, Employee and Marketing Communication | Scoop.it
All you need is 10 minutes--and some very thick skin.
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Employee Engagement: 9 Tips to Help Employees and Leaders Achieve More

Employee Engagement: 9 Tips to Help Employees and Leaders Achieve More | Corporate, Employee and Marketing Communication | Scoop.it
By Timothy R. Clark Teresa M. Amabile and Steven J.
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3 Tricks for Making Time to Think

3 Tricks for Making Time to Think | Corporate, Employee and Marketing Communication | Scoop.it
Finding time to meditate on big thoughts is a challenge when you're working on a start-up. Here are three tips from the pros on how to give yourself creative free-time.
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Curation: Manage Your Attention Not Just Your Time

Curation: Manage Your Attention Not Just Your Time | Corporate, Employee and Marketing Communication | Scoop.it

This guest post is by Beth Kanter for Socialbrite and this is great for curators just starting out or a refresher for those of you who have been doing this for a while.

 

She tells you why curation is an important tool in your content strategy and gives you some good suggestions on how to do it effectively which I'm going to focus on here. Curation requires time and energy, and Beth's process really works because I'm doing this myself.

 

Here's what caught my attention:

 

Manage you attention, not just your time

 

**Don't just create a to-do list; lay it out on a daily and weekly schedules, breaking down key tasks of the project into chunks.

 

**Consider the level of concentration and focus that each type of task or chunk requires and schedule accordingly

 

**Establish rituals: Rituals in your work life are valuable. A mindmap offers a lot of good suggestions for rituals

 

**Managing email and other distractions: Turn off notifications that pop up on your computer, iPad or moble.

 

**Just say no - it's important to engage with your community on social networks but you have to find the right balance. When you're curating, it requires focus, it's best to schedule this first, then do your community management, check your email unless something requires your immediate attention. When you have a plan, it makes everything easier.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See full article here: [http://bit.ly/MyQ1Nw]


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Beth Kanter's comment, August 17, 2012 8:18 PM
Thanks for scooping!
Beth Kanter's comment, August 17, 2012 8:18 PM
Thanks so much for scooping!
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The Link Between Quietness And Productivity

The Link Between Quietness And Productivity | Corporate, Employee and Marketing Communication | Scoop.it
Some of you may have tried to reach me this morning and found that I was unavailable. That’s because I was knee high in muck with my husband and some friends.
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Research Says It: Traditional Marketing Is Dead

Research Says It: Traditional Marketing Is Dead | Corporate, Employee and Marketing Communication | Scoop.it

Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.

 

Traditionally advertising, PR and marketing as you know them, are working less and less.

 

From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.


Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.


First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."

 

But if it is true that traditional marketing is dead, what will replace it?

 

"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.


Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."

 

The solution pivots around four key points:

 

1. Restore community marketing.

2. Find your customer influencers.


3. Help them build social capital.


4. Get your customer advocates involved in the solution you provide.

 

And you can read more what are the key characterizing trait of this new model by reading the full article.

 

 

Good article. Recommended. 8/10

 

Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

 

(Image credit: Shutterstock)


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prologicwebsolutions.com
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7 Ways You're Wasting Time and Don't Even Know It

7 Ways You're Wasting Time and Don't Even Know It | Corporate, Employee and Marketing Communication | Scoop.it
If you're working 24/7 and not getting much done, it may be time to work smarter instead of harder. Here's how.
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5 brands that are Instagram superstars - iMediaConnection.com

5 brands that are Instagram superstars - iMediaConnection.com | Corporate, Employee and Marketing Communication | Scoop.it
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Clayton Christensen’s Disruptive Innovation

Clayton Christensen’s Disruptive Innovation | Corporate, Employee and Marketing Communication | Scoop.it
The question Christensen began with, twenty years ago, was: Why was success so difficult to sustain?
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Harness the Power of 'Uncommon' Sense

Harness the Power of 'Uncommon' Sense | Corporate, Employee and Marketing Communication | Scoop.it
Entrepreneurs, you possess unique traits that make you unusual. Here's how to relate to--and better manage--your employees.
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Curing the Disengaged Workforce Epidemic | Sustainable Brands

Curing the Disengaged Workforce Epidemic | Sustainable Brands | Corporate, Employee and Marketing Communication | Scoop.it

According to a recent Gallup study, Americans as a whole feel worse about their jobs – and their work environments – than ever before.  This is a familiar pattern across the western World


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Towards a Better Definition of Curation in Journalism

Towards a Better Definition of Curation in Journalism | Corporate, Employee and Marketing Communication | Scoop.it
Let's not confuse curation with aggregation: an argument for why curation (in the traditional sense) is needed in journalism.
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Smarter Online Marketing: 4 Tips

Smarter Online Marketing: 4 Tips | Corporate, Employee and Marketing Communication | Scoop.it
Check out these quick suggestions to get more out of your tweets, Facebook posts, and email newsletter sends.
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Culture: Don't Copy - Create - Forbes

Culture: Don't Copy - Create - Forbes | Corporate, Employee and Marketing Communication | Scoop.it
One Size Doesn’t Fit All

 

You can either spend time finding employees who share your organization’s values and vision, or deal with the brain damage of managing conflicts that arise as a result of misalignment in these areas.

 

- your choice!


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The Best Gift You Can Give Your Employees - Forbes

The Best Gift You Can Give Your Employees - Forbes | Corporate, Employee and Marketing Communication | Scoop.it
Telecommuting, competitive pay, stock options, extended vacation time, a gym, catered lunches and other attractive benefits will get talented recruits to come work for your company. But once they’ve arrived, how do you keep them?
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