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Trends in messaging, building your brand, engaging employees and customers
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When Freemium Fails

When Freemium Fails | Corporate, Employee and Marketing Communication | Scoop.it
A growing number of new businesses are following in the footsteps of successful companies such as Dropbox and Skype, by giving away their products and services free to build a customer base.
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Design Thinking - The New Way to do Business? | Strategy Internet Marketing

Design Thinking - The New Way to do Business? | Strategy Internet Marketing | Corporate, Employee and Marketing Communication | Scoop.it
Design thinking is a flourishing paradigm in not only education but in business too. Find out what it is and if it's the next big thing here (Design Thinking – The new way to do business?

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3 Worst Ways To Use Social Media To Grow Your Business

3 Worst Ways To Use Social Media To Grow Your Business | Corporate, Employee and Marketing Communication | Scoop.it
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.

#1: Creating Too Many Social Networks

Marketing Pilgrim recently reported that the "the average large company has 178 corporate-owned social media accounts".

Who's going to manage all of these?

Corrective Strategy #1: Invest MORE resources in to LESS tactics

In online marketing, identify the top performing channels and invest more into them. 

If you want to grow visitors to your blog, then produce one exceptional blog post each week.

If you want to grow your email list or database, then make that your primary call-to-action (and don't even bother promoting your Twitter or Facebook accounts). If your customer demographic doesn't really match Pinterest, or if your competition is already dominating it, then don't even bother using it.

#2: Relying on Others to Share for You

it doesn't matter how many social media buttons you plaster on your site. You can't sit around and wait for others to do the work for you.

New or smaller organizations can't rely on lucky "word-of-mouth" to significantly impact your bottom line.

Corrective Strategy #2: Drive visitors to specific points of conversion

Your activities should more focused and deliberate

Don't just refer people to your homepage or Facebook Timeline. Direct them from a specific marketing channel to a matching landing page, tab or update.

And increase performance by aligning an appropriate offer that this target segment cares deeply about. 

#3: Focusing Too Much on Easy, Ineffective Tactics

Engagement is a vital step in the marketing process

Position yourself so people want to come find you.

But how do you do that?

Corrective Strategy #3: Focus on business development, not just community management

if you want to grow, then you need to focus on business development and create partnerships with other entities.

The goal of online business development is to use these new tools and technologies to create partnerships with important people and organizations.

it takes more time to develop trust and figure out how to help each other properly. So you won't see quick, fast returns.

But the long-term ROI is much higher.

And will contribute more to your overall business growth than a Twitter chat or blog comment ever will

By Brad Smith. http://bit.ly/NHCf9A

Source. http://bit.ly/TMHtE9


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Vitor Martins's curator insight, November 25, 2013 2:06 PM

Who's going to manage all the social Networks?

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The ROI Of Social Media

The ROI Of Social Media | Corporate, Employee and Marketing Communication | Scoop.it

Is Social Media Marketing Effective?

That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. 

With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.

 

Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

 

By MDG Advertising.  http://bit.ly/RrFGzx

Source. http://bit.ly/PNKbp9


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Clare Chen's curator insight, April 4, 2013 6:12 AM

This article shows the effectiveness of Social Media. In the last few years social media has exploded into the business scene. It all really started with Facebook and now it almost seems like businesses cannot survive without it! But how effective is it? In IMC, one of the most important aspects of marketing is the evaluation part at the end where you determine whether your campaign was successful. This is an evaluation of social media on businesses. In this article it clearly shows that businesses tie their success to social media and most are beginning to look beyond sales goal to identify the value of social marketing efforts.Social media also improves businesses appearance in search engines. It is also founded that most businesses did not have social media 3 years ago but started about 2 years ago so we can see what a quick growth this is. However the most important thing before using social media is to identify the businesses objectives since every business is different. In IMC we learn that objectives provide a benchmark against which the success or failure of the promotional campaign can be measured. By identifying objectives, the business will be able to use social media smartly. 

Gillian Ye's comment, April 4, 2013 11:53 PM
It was great to see all the facts and figures relating to the effetiveness of marketing through social media. Its pretty evident that social media is now a huge element in promoting companies especially on popular sites such as Facebook, Twitter, and YouTube. It really is the future as more and more companies are planning to increase their social media efforts as they can see how successful it can be.
Dong Wook Han's comment, April 6, 2013 9:47 AM
Social network has become so powerful over the recent years and it gives opportunities for brands to communicate with their consumers or customers and market and promote their products. I wonder how long it would last as a platform and tool for marketing, promotions and communications.
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LinkedIn Is The Best Social Network For Improving SEO

LinkedIn Is The Best Social Network For Improving SEO | Corporate, Employee and Marketing Communication | Scoop.it
Fewer links are shared on LinkedIn than on Twitter and Facebook, but there’s a much higher positive correlation of shares to inbound links.

 Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search engine results the most. Surprise, it’s LinkedIn!

 Zarrella compiled a database of 25,000+ URLs that had been shared at least once on Facebook, Twitter, and LinkedIn. The URLs were all at least one month old and had a minimum of one incoming link. 

 

The Study found that, while Facebook and Twitter users share the most links to content, the number of links directed at that content is higher per share via LinkedIn.

 

This is important because receiving more shares creates a snowball effect. Each time your content is seen and shared, you receive an inbound link. The more links your article has, the higher the authority rank it is given by search engines. This results in higher search engine placement and, along with it, more site traffic.

For best results,  develop a strategy for LinkedIn that includes posting links to your relevant content. 

In this slideshow, HubSpot Founder Dharmesh Shah and SEOmoz CEO Rand Fishkin show a graph of these results, as well as some key findings from HubSpot’s Report:

The State Of SEO And Internet Marketing In 2012:

#How to utilize content in your SEO and inbound marketing

#How to stay competitive in the rapidly evolving Internet marketing landscape

#What the best SEO practices in today’s marketing industry are

#Data that will help you make smarter marketing decisions

 

By Pam Dyer. http://bit.ly/OVjOzj

The State Of SEO And Internet Marketing In 2012. http://bit.ly/SiVkEf

Source. http://bit.ly/OXIF6o


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14 Benefits of a Facebook Business Page Over a Personal Profile

14 Benefits of a Facebook Business Page Over a Personal Profile | Corporate, Employee and Marketing Communication | Scoop.it
Some businesses owners claim they should run their Facebook efforts through profiles at the risk of being shut down. Here is what they're missing...
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A 5-step guide to starting a brand journalism program | Articles | Main

A 5-step guide to starting a brand journalism program | Articles | Main | Corporate, Employee and Marketing Communication | Scoop.it
It's time to transform your communications department into a publishing firm. Here's how.
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Email Marketing vs Social Media Marketing

Email Marketing vs Social Media Marketing | Corporate, Employee and Marketing Communication | Scoop.it

According to a Report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati, this number is expected to grow to 4.1bn by the end of 2015.

There is always a tendency when new technologies come along to throw out the old in favour of the new. Email is often seen as out of date and its value diminished by the exciting opportunities that social media appears to open up.

Of course it’s essential to build in emerging channels to our marketing strategies to keep us in contact with our growing audiences but as its true that marketing cannot rely on digital alone, so it is that we need to ensure we are maximising all channels we have at our disposal. And while social is a constantly changing environment, email remains a core feature in our everyday lives and has proved its effectively time and time again.

While social media can be great for raising a brand’s profile, most consumers still respond better to offers made in an email. In this sense, social media is the tool that acts to warm up the audience with email coming in to close the deal.

 

HostPapa has created an interesting Infographic comparing email and social across 5 major success factors; Benefits, Growth, Usage, Reach and Features with an interesting, but maybe not unexpected result.

 

By Daniel Rowles. http://bit.ly/R0TJvC

Email-Statistics-Report-2011-2015-Executive-Summary By Radicati. http://bit.ly/PE3l55

Infographic by HostPapa. http://bit.ly/O0wxTE

Source. http://bit.ly/Rt1jjh


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maxOz's comment, September 2, 2012 8:59 PM
Alessio Thank You xxx
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Everything You Need To Know About The Perfect Call to Action [Infographic]

Everything You Need To Know About The Perfect Call to Action [Infographic] | Corporate, Employee and Marketing Communication | Scoop.it

A call to action isn’t just limited to e-commerce websites; every website should have an objective. The objective of a website could be placing an order, reading related articles, subscribing to the newsletter or filling in a contact form. Make sure that the visitor knows what is expected of him and enable him to do so.


There are several techniques to implement the call to action in a email. The basic tip is not to create a dead-end where a user doesn’t know where to go next. If he doesn’t know where to go next, he’ll leave your website and increase the bounce rate. Help him browse to other pages by using a clear call to action.


Email marketing method is most effective for beginners who need to spread the word about their abilities and services. Mailers can lead to your initial contracts. Mail out a brief business card that highlights the services you offer, attached to a detailed brochure that elaborates on the scope of your business and operations. For those who are interested, undertake a formal personal introduction, expanding on the abilities you outlined in your business card and brochure. Relate your abilities to their business’ expansion and streamlining needs. End with a formal request to speak to the decision-maker, or a “call to action,” as it’s typically termed. Without a formal call to action, there is no real point to mailer marketing.


Hopefully, you’ll learn a lot in this infographic by litmus.com which will give you information about dos and don’ts for designing the perfect call to action for email marketing.


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10 Fun Tools To Easily Make Your Own Infographics

10 Fun Tools To Easily Make Your Own Infographics | Corporate, Employee and Marketing Communication | Scoop.it

There are so many tools now available to help you make your own infographic, and this post shares information on ten tools that will help you visually represent data. For each tool a short description is provided as well as a visual. The tools discussed are: Visual.ly, Dipity, Easel.ly, Venngage, Infogr.am, Tableau Public, Photo Stats (for iPhone), What About Me? (create an infographic about your digital life), Gliffy, and Piktochart.

Ten great tools that will allow you to create (or have your students create) infographics for this school year!


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Infographics | Beyond PR

Infographics | Beyond PR | Corporate, Employee and Marketing Communication | Scoop.it
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What A Difference A Decade Makes - The Internet 2002-2012

What A Difference A Decade Makes - The Internet 2002-2012 | Corporate, Employee and Marketing Communication | Scoop.it

A decade -- 10 years. Doesn't sound like much, right?

By John Koetsier. http://bit.ly/MFh6yL

Source. http://bit.ly/N9uvQW

Infographic by BestedSites.http://bit.ly/NTdzwn


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Ken Morrison's comment, September 3, 2012 12:38 AM
Thank you for the rescoop. I see that your topic is Free Online Education. Some of my scoops that may fit your topic are under my "open" tag at: http://www.scoop.it/t/new-media-technology?tag=OPEN
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Building The Perfect Marketing Pin

Building The Perfect Marketing Pin | Corporate, Employee and Marketing Communication | Scoop.it

Pinterest 's extraordinary growth has been without comparison.

For business, it could have a profound impact on your reach, this depends on you know what you’re doing when it comes to creating perfect marketing pins.

The skills and knowledge necessary when creating perfect marketing pins aren’t always clear and easy to learn. The service is still too young to yield any good research about what really is the best way to go about creating these business pins and how to promote them.

Andrew MacCarthy has created this Infographic Building The Perfect Marketing Pin For Pinterest, essential tips on creating the perfect marketing pin, to help you get the most out of your "Pins".

Here are ten tips on how you can optimize your pins for your business when you are creating perfect Pinterest pins. Make sure you also have an interesting and engaging tag text for your pins.

 

Ideally, you want people to engage so other people know there is a value in your pin, which might encourage comments.

If your pins aren't intriguing they won’t make much of an impact at all.

This is the true sauce behind creating perfect marketing business pins.

Making an impact is what you should be aiming for. Use pictures that draw the user in.

 

Pinterest has so much potential, increasing further influence when you use it.

Creating perfect marketing business pins is just half of the fun. Receiving feedback and response to your pins is not only fun but inspiring as well. Don’t miss out on the growth of Pinterest. As their features evolve, there will be even greater possibilities.

 

By Andrew MacCarthy . http://bit.ly/N6XC7w

Source. http://bit.ly/TL8Xci


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John van den Brink's comment, August 18, 2012 2:19 AM
Michele you're welcome. Have a great weekend!
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What Successful People Do With The First Hour Of Their Work Day

What Successful People Do With The First Hour Of Their Work Day | Corporate, Employee and Marketing Communication | Scoop.it
Remember when you used to have a period at the beginning of every day to think about your schedule, catch up with friends, maybe knock out a few tasks? It was called home room, and it went away after high school.
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The Top Nine Social Networks For Business

The Top Nine Social Networks For Business | Corporate, Employee and Marketing Communication | Scoop.it

Business owners know it’s important to engage with our customers and prospects online — but there’s an opportunity cost.

It seems like new social networks are appearing every other week, so it’s important to choose wisely.

So which social networks are worth your time?

The SM2 Social Media team helps businesses find and understand the online interactions that impact their business and have ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on:

Reach: How Many Members Time Investment Required Quality of Interaction (from a business perspective) Fun (our highly-scientific and proprietary research)

 

By SDL/SM2.  http://bit.ly/O7bfOJ

Source. http://bit.ly/P3GfBo


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Branding in the Age of Social Business Why Employees Should – and Do – Own Your Brand

Branding in the Age of Social Business Why Employees Should – and Do – Own Your Brand | Corporate, Employee and Marketing Communication | Scoop.it

Brands have no choice but to rethink their approach to social engagement in today’s digital bazaar. Brand engagement doesn’t begin at a brand’s front door, but rather it ignites behind its firewalls. One fascinating aspect of social business is its ability to fuse internal collaboration and communication together in order to make a company’s brand trajectory soar.

 

Social business is just getting started. With the rapid rise of social and collaborative technologies, businesses are just beginning to harness its power of influence. Whether you’re a small business or a large one, the size of your company doesn’t matter in the world of social media. Customer engagement is not driven by how many people you employ, but by how well those employees communicate your brand’s message.


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What Your Email Address Really Says About You

What Your Email Address Really Says About You | Corporate, Employee and Marketing Communication | Scoop.it
A VC explains what a founders' email addresses conveys about the entrepreneur and his or her company.
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Living In A Multi-Screen World [Infographic]

Living In A Multi-Screen World [Infographic] | Corporate, Employee and Marketing Communication | Scoop.it

Marty Note
I famously failed French (http://scenttrail.blogspot.com/2008/05/failing-french.html ) in school, but the beauty of infographics is I can understand the importance of this post despite not being able to read the language (lol).


Via ilstartups, Martin (Marty) Smith, John van den Brink, Fred Zimny
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John van den Brink's comment, September 1, 2012 11:37 AM
Merci beaucoup :), Martin! Great WE!
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It's Becoming Clear That No One Actually Read Facebook's IPO Prospectus Or Mark Zuckerberg's Letter To Shareholders

It's Becoming Clear That No One Actually Read Facebook's IPO Prospectus Or Mark Zuckerberg's Letter To Shareholders | Corporate, Employee and Marketing Communication | Scoop.it
If they had, they wouldn't be surprised by what's happened.
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Apple: The Most Valuable Company Ever (Infographic)

Apple: The Most Valuable Company Ever (Infographic) | Corporate, Employee and Marketing Communication | Scoop.it

Data released last week confirmed that Apple (AAPL) is the most valuable company in the history of human events. The infographic team at Pronto had some fun with the incredible figures involved and created an infographic, comparing Apple’s value with the GDP of various countries and apples themselves. The infographic also gets to the core of Apple’s most successful products and demonstrates how much the Apple product line has changed since the first Macintosh went on sale in 1984.


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The Professional Conferences and Events Discovery Engine: Conference Hound

The Professional Conferences and Events Discovery Engine: Conference Hound | Corporate, Employee and Marketing Communication | Scoop.it

Robin Good: ConferenceHound is a search engine dedicated to help you find conferences, trade shows, events and speakers sorted by industry, city and date.

 

Key features include:

-> Custom alerts & reminders

-> Bookmarking of  "must attend" events
-> Ability to follow your favorite speakers

 

From the official site: "Conference Hound, the global conference discovery platform announced today that its curated database of conferences, trade shows, festivals and conventions now exceeds 80,000 listings.

 

Conference Hound CTO Jay Hung said: “We are continuing to build our own proprietary set of processes for the timely aggregation, curation and surfacing the world’s conference data.

 

Bruce Carlisle, CEO of Conference Hound: “Our best estimate is that there are as many as 500,000 conferences held globally every year of one sort or another. This information is incredibly disaggregated, difficult to source and is available in widely disparate formats and depth – which is why other attempts to build a global conference discovery brand have fallen short. While it is doubtful anyone will ever find all of these conferences, trade shows festivals and conventions, this brings us one step closer to providing our users with the best possible discovery experience. As we do this, of course, conference organizers are increasingly incented to enter or claim their own events making their job and ours easier.”

 

Source: http://conferencehound.com/articles/conference-hound/conference-hound-passes-80000-conference-listings-mark/6598

 

Find out more: http://conferencehound.com/

 

 

 


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Education Is The New Marketing Strategy

Education Is The New Marketing Strategy | Corporate, Employee and Marketing Communication | Scoop.it

Robin Good: Just as much as music is no longer in the hands of record companies and books are no longer in the hands of traditional book publishers, learning is not anymore in the hands of schools and other educational institutions.

 

Today a person can learn from a myriad of new different sources, at his own pace and time.

 

"The internet has democratized education and businesses should take notice.

 

You are in business because you have some area of expertise.

 

Sharing your expertise is a way to help you build your brand and provide value."

 

From the original article: "The Education of Millionaires, a book by Michael Ellsberg that proposes that the best investment in education is one that offers lifelong, relevant knowledge that will make you financially successful.

He urges people to find mentors and experts to teach the skills they need, rather than investing six figures in a traditional college education that is unlikely to contribute to their ability to earn a living.

I have mixed feelings about suggesting that people forgo or drop out of college, but I believe we are seeing a trend worth noting.


People are looking to non-traditional sources to learn from. Education and business are merging. "

 

The article is full of short, valuable insights, like these:

 

"As a brand, your expertise in the product you sell — in every way it affects the people who use it — sets you apart. If you sell shoes, you could teach fashion or fitness. If your product is food, teach nutrition."

 

"Consumers need information to choose when there are too many options."

 

"Education is a form of curation."

 

Right on track. Must-read. 8/10

 

Full article: http://www.socialmediaexplorer.com/digital-marketing/education-is-the-new-marketing/

 

 

 


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Infographic: Only 2 percent of people can multitask effectively | Articles | Main

Infographic: Only 2 percent of people can multitask effectively | Articles | Main | Corporate, Employee and Marketing Communication | Scoop.it
The other 98 percent lower their IQ by 10 points, lose two hours a day to interruptions, and suffer from distractions every 10 minutes.
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Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web

Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web | Corporate, Employee and Marketing Communication | Scoop.it

Robin Good: Here is a good guide providing the basic principles that should be followed when using, reposting, citing or quoting other people's content (both text and images).

 

The article outlines "proper methods of source attribution on the internet to guarantee the right people get credit for their hard work and ideas."

 

Specific sections of the article cover:

How To Cite Content in Blog Posts How To Cite Content in Social Media How to Give Credit to Guest Bloggers and Ghost Writers How to Cite Images and Visual Content

 

 

Well done. 8/10


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33098/How-Not-to-Steal-People-s-Content-on-the-Web.aspx

 

 

 


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El código Gutenberg's comment, August 18, 2012 2:01 PM
Thank you very much. You're very kind. I hope that readers like my work in "El código Gutenberg". And thank you for the information in your page.
nickcarman's curator insight, February 17, 2013 5:45 PM

This is an excellent article, which lays out the groundrules for using, or citing someone else's content.

Nevermore Sithole's curator insight, August 29, 2013 8:32 AM

A Good Resource