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Trends in messaging, building your brand, engaging employees and customers
Curated by Barb Lack
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3 Strategic Content Measures Every Marketer Should Take

3 Strategic Content Measures Every Marketer Should Take | Corporate, Employee and Marketing Communication | Scoop.it
Tips for your content marketing strategy that will never go out of style.
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Lists Are Dead. Long Live the Blog Tree.

Lists Are Dead. Long Live the Blog Tree. | Corporate, Employee and Marketing Communication | Scoop.it
Many content marketers are like slow-handed magicians: even a reasonably keen eye can discern their tricks.  CEO demanding to see more tweets?  Cobble togethe
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25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Inbound & Content Marketing Hub

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Inbound & Content Marketing Hub | Corporate, Employee and Marketing Communication | Scoop.it
Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not.
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Blogging For Business Infographic

Blogging For Business Infographic | Corporate, Employee and Marketing Communication | Scoop.it
Check out this infographic for visuals covering all you need to know about blogging for businesses including many 'how to's'!
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Rescooped by Barb Lack from Just Story It! Biz Storytelling
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Want $$$ for your biz? Story Tips to Nail Your Next Pitch In 60 Seconds

Want $$$ for your biz? Story Tips to Nail Your Next Pitch In 60 Seconds | Corporate, Employee and Marketing Communication | Scoop.it
That's all the time you need to get to yes. Really.

Via Karen Dietz
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malek's curator insight, October 29, 2013 6:40 PM

"Simplicity is the ultimate form of sophistication." Leonardo da Vinci 

Don't worry if you found yourself reading this scoop twice. 

David Cordts's curator insight, October 30, 2013 10:12 AM

Promoting Ideas: Take the concepts and apply them to your next fundraising project at school or when you need to "sell" the principal on a new project -- good advice from the business world.

Marc Kneepkens's curator insight, October 30, 2013 10:14 AM

In order to get funding, you need to get the attention. Grabbing the attention by telling the right story is a must. Once the door is open, the next question will be: "Well, what do you have? What's the plan?"

You have to prove your story, and prove the professionalism. The door opener is a moment in time, as if someone turns on the light. Once the door is open, every aspect of who you are and what you do will come to light. Make sure you're ready.

Check www.Business-Funding-Insider.com for more information and tools.

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Is Your Content Curation Truly Useful or Is It Just a Marketing Tactic?

Is Your Content Curation Truly Useful or Is It Just a Marketing Tactic? | Corporate, Employee and Marketing Communication | Scoop.it

Via Robin Good
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Mariale Peñalosa Arguijo's curator insight, October 18, 2013 10:41 PM

add your insight...

 10
Thorsten Strauss's curator insight, October 19, 2013 4:43 AM

Good questions but I think digital curation has different dynamics and also purposes. What do you think?

Olinda Turner's curator insight, October 21, 2013 5:05 PM

Totally agree with the concept that sometimes less truly is more. One of the hardest skills to develop is to sort out what is truly important.

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Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories

Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories | Corporate, Employee and Marketing Communication | Scoop.it
If you want everyone from customers to colleagues to believe in your mission you need to tell them a story not make an argument.

Via Karen Dietz
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Jim Signorelli's comment, October 24, 2013 10:51 AM
Karen, I went to McKee's Story for Business course a few weeks ago in NYC. I HIGHLY recommend. He applies many of the principles discussed in his book STORY to marketing communications. Entertaining, Illuminating and well worth the price of admission! P.S. Love the same quote you shared.
Karen Dietz's comment, October 24, 2013 4:07 PM
Hey Jim! LOL, McKee is just up the freeway from me and you'd think I'd get up to LA to take his course. Now with your recommendation I definitely have to register. Many thanks for letting me know you found it valuable. Onward!
Pasquale Abiuso's curator insight, February 17, 2014 3:55 AM

L'imprenditore è un narratore.

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How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded

How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded | Corporate, Employee and Marketing Communication | Scoop.it
How Xerox got people talking about things other than copiers, and driving brand advocacy.
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Which Marketing Messaging Types Resonate the Most? [CHART]

Which Marketing Messaging Types Resonate the Most? [CHART] | Corporate, Employee and Marketing Communication | Scoop.it
How do you get to your audiences' hearts? This week chart shows it's done through a good laugh in your marketing messaging.
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Maximize Your Video Marketing Beyond YouTube — It's All About Revenue: The Revenue Marketing Blog

Maximize Your Video Marketing Beyond YouTube — It's All About Revenue: The Revenue Marketing Blog | Corporate, Employee and Marketing Communication | Scoop.it
Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard.
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6 foolproof steps that drive up engagement levels

6 foolproof steps that drive up engagement levels | Corporate, Employee and Marketing Communication | Scoop.it
Is engagement giving a free Starbucks gift card?



Everyone expecting to drive higher employee commitment starts with an Engagement Survey, which validates what you already know-the dismal, current state of your Engagement.
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Think Blogging Doesn't Pay Off? Think Again

Think Blogging Doesn't Pay Off? Think Again | Corporate, Employee and Marketing Communication | Scoop.it
It is important to pay attention to your business blogging strategy. Check out some ways your business can benefit from having a blog.
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Yammer Success Center: Social Journey - The Social Journey

Yammer Success Center: Social Journey - The Social Journey | Corporate, Employee and Marketing Communication | Scoop.it
Create a path to enterprise social success through expert insights and specific examples contained within these 5 journey to working social steps. To utilize the Social Journey digital booklet, go to https://socialjourney.yammer.com/.
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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Corporate, Employee and Marketing Communication | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


Via Ally Greer
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Deyrson 's curator insight, January 8, 2014 5:32 PM


Ally Greer's insight:


The way content marketing is broken down into three C's here makes it seem so simple - and frankly, it is.
 

Create, Curate, Circulate.
 

  1. Understand your audience and know what they want. Then take that knowledge and make things that will benefit them and that they will find shareworthy.
     
  2. Discover great content related to your field that has already been created by others, add value to it by editorializing, and present it to your readers in a useful, engaging format.
     
  3. Share your content with the world - across all social and traditional marketing channels - multiple times. Don't be afraid to repurpose content, either (in true #leancontent fashion!).

 

Linda Buckmaster's curator insight, January 16, 2014 6:34 PM

As we all know it's very difficult to drive traffic to your website. Remembering the 3 C's of content marketing will set you on your way to success.

Dan Brody's curator insight, January 17, 2014 8:22 AM

I like the 3 Cs approach Create, Curate and Circulate.

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Best storytelling practices+ examples+ research (nonprofit/for profit)

Best storytelling practices+ examples+ research (nonprofit/for profit) | Corporate, Employee and Marketing Communication | Scoop.it
Nonprofits are great at collecting data but often fail to share their information in a compelling way. Stories are the answer. With live links to video examples

Via Karen Dietz
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Moya Sayer-Jones's curator insight, January 16, 2014 9:26 PM

NFP's might not have a lot of $$ but they have a lot of stories! The trick is to use themto get not just to the heart of funders and supporters but also to their heads. 

La Tulipe's curator insight, January 18, 2014 10:16 AM

manipulation

 

Everett Bowes's curator insight, January 19, 2014 2:27 PM

great points in this slideshow.  click the links to view the associated videos.

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Content Marketing Best Practice Tips | Social Media Today

Content Marketing Best Practice Tips | Social Media Today | Corporate, Employee and Marketing Communication | Scoop.it
Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to. Of course, that is a very big part of it, but there is actually so much more that needs to be and must be considered.
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How to Dominate A Boring Industry with Content Marketing

How to Dominate A Boring Industry with Content Marketing | Corporate, Employee and Marketing Communication | Scoop.it
It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption.

Via Brian Yanish - MarketingHits.com
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Suzen Pettit's curator insight, November 1, 2013 3:24 PM

absolutely, although a challenge because afte all our goal is for low bounce rates and in a perfect world, a high percentage of call to action opt-ins. It's where we haveto get personal- the story- and creative!

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5 Ways To Create Great Content

5 Ways To Create Great Content | Corporate, Employee and Marketing Communication | Scoop.it
Blogs and social media are one of the best resources for a company’s marketing efforts.  They are cost-effective and successful at reaching a large amount of people.  However, in order for them to be successful, they need to be consistently monitored.  This can be a challenge.  It is often difficult to come up with new content each day to fill space on these sites.  The following are 5 popular suggestions that will help you increase the popularity of your online sites.

Via Brian Yanish - MarketingHits.com
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oconnorandkelly's curator insight, October 30, 2013 12:08 PM

#smarterbiz

Treathyl Fox's curator insight, October 30, 2013 5:22 PM

Worth a rescoop.  Thanks Brian Yanish!  This got the wheels in my brain turning.

Paulo Abilio Varella Lisboa's curator insight, November 1, 2013 10:15 AM

Dicas sempre importantes para a criação de conteúdo para as mídias sociais!

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Why Content Curation is a New Form of Communication

In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation.

 

While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.

 

Talk by Guillaume Decugis at the University of San Francisco on Sept. 17, 2013.


Via Kenneth Mikkelsen
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Stephen Dale's curator insight, October 21, 2013 7:37 AM

Content Curation is the key to becoming a social influencer and thought leader. People are looking for solutions that enable them to take a drink from the Internet firehose without the fear of drowning!

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Why Content Curation is a New Form of Communication

In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation.


While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.


Talk by Guillaume Decugis at the University of San Francisco on Sept. 17, 2013.


Via Kenneth Mikkelsen
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Stephen Dale's curator insight, October 21, 2013 7:37 AM

Content Curation is the key to becoming a social influencer and thought leader. People are looking for solutions that enable them to take a drink from the Internet firehose without the fear of drowning!

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Why email newsletters still work -- and how you can make yours better

Why email newsletters still work -- and how you can make yours better | Corporate, Employee and Marketing Communication | Scoop.it
Email sometimes seems like an outdated technology, but email newsletters can still be a thriving business model. The former CEO of Daily Candy offers some guidelines.
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7 CMOs share their content marketing dos and don’ts

7 CMOs share their content marketing dos and don’ts | Corporate, Employee and Marketing Communication | Scoop.it
Content marketing is the hot area of investment for marketers both in the B2B and B2C space.
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The Three Pillars Of SEO In 2013: Content, Links, And Social Media

The Three Pillars Of SEO In 2013: Content, Links, And Social Media | Corporate, Employee and Marketing Communication | Scoop.it

A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.

 

In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.

 

Read More: http://www.forbes.com/sites/jaysondemers/2013/05/23/the-3-pillars-of-seo-in-2013-content-links-and-social-media/


Via Antonino Militello
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Nick Mortel's curator insight, June 21, 2013 8:02 AM

add your insight...

The Social Matrix's comment, July 2, 2013 2:10 PM
It's really helped us with the planning of our new website. Great, concise and complete information. Awesome!
Fotografie Turismo Italia's curator insight, July 15, 2013 4:27 AM

In part, our website gets results so. www.offertevacanzeinitalia.com

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Content Curation as a New Form of Journalism


Via Robin Good
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Federico Guerrini's comment, October 2, 2013 5:06 AM
Actually, I believe it will become more and more important, as an issue, as newsrooms cut staff, especially foreign correspondents
socialNONmente's curator insight, October 2, 2013 6:54 AM

La "Content Curation" è una nuova forma di giornalismo? Se lo è  chiesto un giornalista freelance italiano specializzato in tecnologia, Federico Guerrini, in una ricerca commissionata dal Reuters Institute for the Study of Journalism 

https://reutersinstitute.politics.ox.ac.uk/about/news/item/article/newsroom-curators-and-independent-s.html

David Sallinen (WAN-IFRA)'s curator insight, October 3, 2013 4:48 PM

newsroom curators to engage readers !

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Content Marketing: How to Measure Its Effectiveness [Infographic] | Pamorama

Content Marketing: How to Measure Its Effectiveness [Infographic] | Pamorama | Corporate, Employee and Marketing Communication | Scoop.it
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure.
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