Corporate, Employee and Marketing Communication
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Corporate, Employee and Marketing Communication
Trends in messaging, building your brand, engaging employees and customers
Curated by Barb Lack
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Three Myths about What Customers Want

Three Myths about What Customers Want | Corporate, Employee and Marketing Communication | Scoop.it
This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building relationships.
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Your Story Is Your Marketing Strategy

Your Story Is Your Marketing Strategy | Corporate, Employee and Marketing Communication | Scoop.it
Even small businesses can create powerful, meaningful, sincere branding messages.
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5 Content Marketing Ideas Worth Stealing | Jeffbullas's Blog

5 Content Marketing Ideas Worth Stealing | Jeffbullas's Blog | Corporate, Employee and Marketing Communication | Scoop.it
Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs.
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7 Elements Your Social Media Strategy Should Contain To Encourage Sales | The Nimble Blog

7 Elements Your Social Media Strategy Should Contain To Encourage Sales | The Nimble Blog | Corporate, Employee and Marketing Communication | Scoop.it
Don't forget why Your here! #Effective #SocialMedia Strategies have a clear plan.
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6 Steps in Developing a Social Media Strategy | ClickZ

6 Steps in Developing a Social Media Strategy http://t.co/EZ3BRUyG via @ClickZ...
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Content Marketing: The Basics of an Important Trend | Josh Futterman

Content Marketing: The Basics of an Important Trend | Josh Futterman | Corporate, Employee and Marketing Communication | Scoop.it
Content Marketing-The Basics of an Important Trend http://t.co/GYbMG9EF "Typical ads are ignored, expensive, avoided" @pescatello...
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Gary Vaynerchuk explains why small-business owners need to stop debating social media and start using it | SmartBlogs

Gary Vaynerchuk explains why small-business owners need to stop debating social media and start using it | SmartBlogs | Corporate, Employee and Marketing Communication | Scoop.it
If you're not on Facebook, Twitter and Pinterest, you need to get on for your business' sake, Gary Vaynerchuk told business owners at America's Small Busin...
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This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now | Corporate, Employee and Marketing Communication | Scoop.it
Sympathy for GM....
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LinkedIn Tips: How to Build Your Brand

LinkedIn Tips: How to Build Your Brand | Corporate, Employee and Marketing Communication | Scoop.it
Potential customers now assess your brand based on your LinkedIn profile rather than your website.
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News Discovery: Customize and Schedule Your Daily News Brief(s) With Curate.Me

News Discovery: Customize and Schedule Your Daily News Brief(s) With Curate.Me | Corporate, Employee and Marketing Communication | Scoop.it

Robin Good: Curate.me is a customizable personal news briefing service that allows you to define up to ten specific interests/topics you want to monitor, and to schedule which days and what time your news brief is to be delivered.

 

The generated custom news brief are delivered to you via email (each email includes 10-12 links from the topics you've selected) and can be read also in your preferred browser or iPhone.

 

For each one of the up to ten topics selected you can specify the degree of importance to you.

 

As a user you can create as many custom news briefs as you like, each one with a specific set of topics and delivery schedule.


Free to use.

 

Try it out now:  http://curate.me/ ;


Via Robin Good
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lelapin's comment, May 18, 2012 7:55 AM
news delivered via email. This doesn't sound too good for me.
Jeff Domansky's curator insight, June 29, 2013 9:40 PM

Another news discovery tool worth a look.

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Why Successful Branding Still Happens Offline

Why Successful Branding Still Happens Offline | Corporate, Employee and Marketing Communication | Scoop.it
For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.
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Great Businesses Don't Start With a Plan

Great Businesses Don't Start With a Plan | Corporate, Employee and Marketing Communication | Scoop.it
You want to start a business. So you need a plan, right? No. Not really.
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How Not to Be a Spammer When Marketing Your Business

How Not to Be a Spammer When Marketing Your Business | Corporate, Employee and Marketing Communication | Scoop.it
From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.
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Cross-Cultural Leadership: How to Create People Alignment (Part 3)

Cross-Cultural Leadership: How to Create People Alignment (Part 3) | Corporate, Employee and Marketing Communication | Scoop.it

Senior leaders play a crucial role in creating organizational alignment around vision and direction, focus, strategy, values, change execution, desired behavior, teamwork and cross-departmental collaboration.


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Jim Collins: Be Great Now

Jim Collins: Be Great Now | Corporate, Employee and Marketing Communication | Scoop.it
The leadership expert sits down with Inc. editor-at-large Bo Burlingham to talk about what makes great companies tick.
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5 Ways to Master Social Media Multitasking

5 Ways to Master Social Media Multitasking | Corporate, Employee and Marketing Communication | Scoop.it
These tips and inexpensive tools can help streamline your efforts across multiple social media sites.
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Interesting Tips on Avoiding Social Media Pitfalls

Interesting Tips on Avoiding Social Media Pitfalls | Corporate, Employee and Marketing Communication | Scoop.it
Learning how to avoid Social Media pitfalls can be a tricky business. But there are some simple steps you can follow to avoid disaster.
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The Cultural Connection | Hispanic Marketing - Advertising Age

The Cultural Connection | Hispanic Marketing - Advertising Age | Corporate, Employee and Marketing Communication | Scoop.it
Infographic detailing traits of Hispanic Millennials (First FastCo now Ad Age. 2 infographics in 2 days in major publications.
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Live chat with Marc Mathieu: reinventing marketing

Live chat with Marc Mathieu: reinventing marketing | Corporate, Employee and Marketing Communication | Scoop.it
Join Marc Mathieu, senior vice president of marketing at Unilever on Monday 28 May, 11.30-13.00 BST for a live Q&A (Just launched: Live chat with Marc Mathieu: reinventing marketing http://t.co/gRwF3Lfq...
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The Most Comma Mistakes

The Most Comma Mistakes | Corporate, Employee and Marketing Communication | Scoop.it
Rules about when to use and not to use commas are legion. But certain errors keep popping up.
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Help Your Employees Be Strategic Thinkers

Help Your Employees Be Strategic Thinkers | Corporate, Employee and Marketing Communication | Scoop.it
Ongoing education is a core part of every great business. The investment is small, but the return can be a game changer.
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Best Online Marketing Trick? Go Offline

Best Online Marketing Trick? Go Offline | Corporate, Employee and Marketing Communication | Scoop.it
An online dating service got more than 100,000 sign-ups using posters and fliers. Here's how they did it.
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Aggregation guidelines: Link, attribute, add value

Aggregation guidelines: Link, attribute, add value | Corporate, Employee and Marketing Communication | Scoop.it
I have added three updates, marked in bold, since posting this originally. Aggregation has become a dirty word in much of journalism today. Bill Keller, former editor of the New York Times, last ye...
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What's the Right Facebook Strategy for Brands With Several Locations?

What's the Right Facebook Strategy for Brands With Several Locations? | Corporate, Employee and Marketing Communication | Scoop.it
You have a business with several locations -- should you have one presence for the whole brand, or a Facebook Page for each location? (What's the Right Facebook Strategy for Brands With Several Locations?
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