To be at your peak, don’t work so much.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Trends in messaging, building your brand, engaging employees and customers
Curated by
Barb Lack
|
Scooped by Barb Lack onto Corporate, Employee and Marketing Communication |
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
"An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”
Well, there can be no argument now about the case for business storytelling! At least as far as branding and marketing is concerned.
Enjoy the chart this research shows. I know I'll be using this in my work with clients!
Thanks to fellow curator Gregg Morris @greggvm and his Story and Narrative Scoop.it curation for finding this and sharing :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Gregg Morris, Karen Dietz Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Using digital technology to tell stories can help charities with impact assessment, says Kieron Kirkland...
Using stories to evaluate results? Quantitatively??!! You bet!! Here is a fabulous article after my quantitative heart.
The author Kieron Kirkland talks about how the organization, Nominet Trust, worked with the org story company Cognitive Edge to capture stories and then have the story authors rank what their stories are about on a scale.
Once the story was captured, there were several types of scales the storytellers ranked their stories on -- generating big data!
See -- storytelling and evaluation can be done effectively if constructed properly.
This article goes hand-in-hand with newer qualitative evaluation processes for arts-based techniques (like storytelling) talked about in one of my favorite books, Method Meets Art; Arts-Based Research Practice by Patricia Leavy (2009).
If you struggle to connect stories about your projects to quantifiable results, then run to read this article.
Having helped organizations articulate measures so they can see progress, the first critical area to tackle are which measures are going to be used that are the most meaningful, given the project's objectives.
This article will give you several ideas for how to get started.
Enjoy!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz 
SandraVBarbosa's comment,
November 5, 2012 10:17 PM
I'm Brazilian. I'm English teacher. Follow me. Thanks.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Working in 90 minute increments with opportunities to recharge inbetween proves to be more productive than plowing through your workday non-stop.