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Relax! You’ll Be More Productive

Relax! You’ll Be More Productive | Corporate, Employee and Marketing Communication | Scoop.it
To be at your peak, don’t work so much.
Barb Lack's insight:

Working in 90 minute increments with opportunities to recharge inbetween proves to be more productive than plowing through your workday non-stop.

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Corporate, Employee and Marketing Communication
Trends in messaging, building your brand, engaging employees and customers
Curated by Barb Lack
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How to Create a Content Calendar You Can Actually Stick To

How to Create a Content Calendar You Can Actually Stick To | Corporate, Employee and Marketing Communication | Scoop.it
Content calendars are helpful in planning blog content, but things fall apart when too much planning makes these documents unusable under real-world constraints. Here’s how to set up a content calendar in a spreadsheet that helps you organize new content ideas, a publishing schedule, and a metrics document — and it easy enough to stick …
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Rescooped by Barb Lack from Just Story It Biz Storytelling
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Think Like A Journalist to Make Your Data Compelling

Think Like A Journalist to Make Your Data Compelling | Corporate, Employee and Marketing Communication | Scoop.it
Does your business have data that could tell an interesting story? I'm betting it does. I'm also betting  you could be using the data you already have (or could readily get) to communicate a much more powerful message than you currently do. The secret is this: When it comes to [...]

Via Karen Dietz
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Karen Dietz's curator insight, May 31, 12:02 PM

How to tell a story with data is a popular topic these days and as this article says, you will be successful if you approach your data like a journalist or storyteller.


In other words, what's the story behind the data? What is the main point you want to emphasize that connects emotionally to people?


And as this piece points out, you also need to be pretty clear on who your audience is if the data and its story is going to connect with folks.


There are good insights shared in this post by Cheryl Conner that we can all benefit from.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Introducing: The Modern Marketer’s Guide to Video

Introducing: The Modern Marketer’s Guide to Video | Corporate, Employee and Marketing Communication | Scoop.it
Don't let the "metrics' scare you! Maximize your video marketing with this new Guide.
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Communicate in Constellations: Connect the Dots. See the Bigger Story

Communicate in Constellations: Connect the Dots. See the Bigger Story | Corporate, Employee and Marketing Communication | Scoop.it
One of the most critical issues facing marketers today is the sheer proliferation of content. I think about this often because it is only going to get harder to reach and connect with increasingly
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The Indispensable Power of Story

The Indispensable Power of Story | Corporate, Employee and Marketing Communication | Scoop.it
Learn to communicate in a way that connects with others.
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An A-to-Z guide to producing internal videos for employees

An A-to-Z guide to producing internal videos for employees | Corporate, Employee and Marketing Communication | Scoop.it
From equipment to video ideas, here's an outstanding source for learning how to create videos that will inspire and engage your staff.
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Is Your Brand’s Content Trying Too Hard?

Is Your Brand’s Content Trying Too Hard? | Corporate, Employee and Marketing Communication | Scoop.it
Cat videos. Real time tweeting. Memes. The pressure has never been greater for marketers to produce sensational ‘viral’ content. The promise of likes, follows, tweets, and acclaim can convince even
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How to Use AIDA Principles to Revitalize Your Content

How to Use AIDA Principles to Revitalize Your Content | Corporate, Employee and Marketing Communication | Scoop.it

Go ahead and ask anyone in marketing as to what’s that one classic rule in writing copy or creating advertisements is, and they’ll always go back to A.I.D.A which stands for:

 

A→Attention

I→Interest

D→Desire

A→Action

 

The best part of the principle is that each of those parameters is like mandatory checkboxes for marketers. Depending on the purpose of campaigns, you can skip one or two of these parameters.

 


Via Brian Yanish - MarketingHits.com
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aanve's curator insight, March 20, 8:10 PM

www.aanve.com

 

lebeauparleur's curator insight, March 21, 5:53 AM

A→Attention

I→Interest

D→Desire

A→Action

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Why Employee Engagement Matters

Why Employee Engagement Matters | Corporate, Employee and Marketing Communication | Scoop.it

Via Daniel Watson
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Anthony MARTINS de NOBREGA's curator insight, March 4, 12:33 AM

I totally agree

John Rudkin's curator insight, March 4, 1:53 AM

....and so many businesses don't see it this way. 

Debra Walker's curator insight, March 6, 1:23 PM

I recently read an article that was describing corporate culture as lunch provided everyday & free beer on Friday.  If you take away those superficial connections for an employee - which are merely non cash components of a compensation plan and not a long term contributor to organizational culture - an engaged employee will remain committed to excelling in their role and for the organization.


An unengaged employee will be more impacted by that removal, resulting in connecting with that employee becoming even harder to achieve.


Engagement is multi-layered and more complex than being provided a sandwich so that I can continue to work through what should be a period of refreshment called lunchtime.

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3 Strategic Content Measures Every Marketer Should Take

3 Strategic Content Measures Every Marketer Should Take | Corporate, Employee and Marketing Communication | Scoop.it
Tips for your content marketing strategy that will never go out of style.
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Lists Are Dead. Long Live the Blog Tree.

Lists Are Dead. Long Live the Blog Tree. | Corporate, Employee and Marketing Communication | Scoop.it
Many content marketers are like slow-handed magicians: even a reasonably keen eye can discern their tricks.  CEO demanding to see more tweets?  Cobble togethe
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25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Inbound & Content Marketing Hub

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Inbound & Content Marketing Hub | Corporate, Employee and Marketing Communication | Scoop.it
Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not.
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Blogging For Business Infographic

Blogging For Business Infographic | Corporate, Employee and Marketing Communication | Scoop.it
Check out this infographic for visuals covering all you need to know about blogging for businesses including many 'how to's'!
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092: 7 Keys to Clarity and Conciseness | Engaging Leader

092: 7 Keys to Clarity and Conciseness | Engaging Leader | Corporate, Employee and Marketing Communication | Scoop.it
Back in episode 89, about the Power of Brevity, we discussed why brevity works and provided four tips for being brief yet powerful. In these tips, clarity leads to brevity, and vice versa. Now, contrast that with most of the corporate-level communication that companies provide their employees. Whether it’s a letter or email from the …
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9 Social Media Marketing Tips from Top Enterprise Experts [INFOGRAPHIC]

9 Social Media Marketing Tips from Top Enterprise Experts [INFOGRAPHIC] | Corporate, Employee and Marketing Communication | Scoop.it
Are you wondering, what do top social media marketing experts know that the rest of us might not be so clear about?

Via Brian Yanish - MarketingHits.com
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Commerce Pundit's curator insight, May 23, 3:04 AM

Feel affection for to discover the internet and show people interesting infographics.

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How to Create a Business Blogging Plan |

How to Create a Business Blogging Plan | | Corporate, Employee and Marketing Communication | Scoop.it
Follow these six steps to successfully build a business blogging plan. Discover how to match your blogging and marketing goals.
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Top 5 Tips to Create an Effective Social Media Marketing Strategy

Top 5 Tips to Create an Effective Social Media Marketing Strategy | Corporate, Employee and Marketing Communication | Scoop.it
Creating a social media marketing strategy is a must in order to have an effective social media campaign.  Social media marketing should be merged with your traditional marketing efforts, however, a separate marketing plan should be in place to document content strategies and guidelines, short-term and long-terms goals as well as how to specifically measure all social media efforts. 


Here are 5 tips to help you create an effective social media marketing strategy:

 



Via Brian Yanish - MarketingHits.com
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15 Types of Content That Will Drive You More Traffic by Neil Patel

15 Types of Content That Will Drive You More Traffic by Neil Patel | Corporate, Employee and Marketing Communication | Scoop.it

Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog:
"Content marketing is more than writing blogs. Way more.
If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.
Then, when your blog is established and purring along, try throwing in a new type of content.

But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know:
- You don’t need to try all of these examples - different content types suit different brands in different ways.

- Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway.

- Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.

- This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary.

Let's look at these 15 content types (here just is the list):
#1: Infographics
#2:  Meme
#3:  Videos
#4:  Guides
#5:  Book reviews
#6:  Opinion post (a.k.a. “Rant”)
#7:  Product reviews
#8:  How-to
#9:  Lists
#10: Link pages
#11: Ebook
#12: Case Study
#13: Podcast
#14: Interview
#15: Research and original data

Conclusion:
The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.

There’s a wealth of potential here — the kind of potential that your brand needs in order to advance to the next level. Now, you have a plan to get there..."

Each type is analyzed with more information, how to do it, things to keep in mind and useful external links.
Read full, long and interesting article here:
http://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic/

 

 


Via Giuseppe Mauriello
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Mohammed ALAMI's curator insight, April 16, 6:51 AM

Content marketing is more than writing blogs. Way more.

Ariane Faure rédac web's curator insight, April 17, 1:02 AM

Top 15 des contenus à succès. 

dan's curator insight, April 21, 12:10 PM

#content

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Social media, the human element and your brand

Social media, the human element and your brand | Corporate, Employee and Marketing Communication | Scoop.it
Social media is a massive relationship building exercise.
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Rescooped by Barb Lack from Social Media
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Why and How you Should Publish and Share Content on LinkedIn -

Why and How you Should Publish and Share Content on LinkedIn - | Corporate, Employee and Marketing Communication | Scoop.it

Recently, LinkedIn announced that all users can now post and share content on LinkedIn. This announcement took the site from a basic social networking site to a networking and publishing platform, meaning it becomes much more powerful for your business. The Perks of Publishing on LinkedIn Last month, LinkedIn announced that it boasts more than …


Via Naomi Assaraf
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aanve's curator insight, April 8, 8:33 PM

www.aanve.com

 

Nine0Media's curator insight, April 10, 4:35 PM

#SocialMediaTools

EJ Morris's curator insight, April 14, 1:59 PM

Get Your writers Perk today --- Publish some social content on my LinkedIn platform   ---  see you there

http://www.linkedin.com/in/ejmorris

Rescooped by Barb Lack from Just Story It Biz Storytelling
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Why Storytelling is the Top Business Skill

Why Storytelling is the Top Business Skill | Corporate, Employee and Marketing Communication | Scoop.it
No one cares about your marketing goals. But everyone likes a good story. (Leadership skill, too.

Via Karen Dietz
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Karen Dietz's curator insight, March 6, 1:38 PM

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Emeric Nectoux's curator insight, March 30, 12:09 AM
Karen Dietz's insight:

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Barb Lack from Marketing Revolution
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5 Easy Steps To EPIC Content Marketing - Curatti

5 Easy Steps To EPIC Content Marketing - Curatti | Corporate, Employee and Marketing Communication | Scoop.it

If you are going to create #contentmarketing these days it better be EPIC. There is way too much noise. Only Epic Content will do. Here are 5 Easy Steps To Create Epic Content Marketing:

* Get your C-level executives to BELIEVE.
* Think Mobile First.
* Work with customers and creating a "commons".
* COPE (Create Once Publish Everywhere).
* Write a Content Marketing Mission Statement.

Set the stage with those easy steps and EPIC is possible, epic content marketing is probable IF your commitment is strong, you learn fast and you don't mind failing a little. Remember the content you write is NOT about you.

Epic content marketing is always about CUSTOMERS. Answering questions, solving pain points and finding innovative ways to be "of service" are all great ideas for your EPIC content marketing.


Via Martin (Marty) Smith
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Heather Koroll's curator insight, February 26, 5:06 PM

add your insight...

 

 
aanve's curator insight, February 26, 8:13 PM

www.aanve.com

 

Rescooped by Barb Lack from Content Marketing, Curation, Social Media & SEO
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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Corporate, Employee and Marketing Communication | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


Via Ally Greer
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Deyrson 's curator insight, January 8, 2:32 PM


Ally Greer's insight:


The way content marketing is broken down into three C's here makes it seem so simple - and frankly, it is.
 

Create, Curate, Circulate.
 

  1. Understand your audience and know what they want. Then take that knowledge and make things that will benefit them and that they will find shareworthy.
     
  2. Discover great content related to your field that has already been created by others, add value to it by editorializing, and present it to your readers in a useful, engaging format.
     
  3. Share your content with the world - across all social and traditional marketing channels - multiple times. Don't be afraid to repurpose content, either (in true #leancontent fashion!).

 

Linda Buckmaster's curator insight, January 16, 3:34 PM

As we all know it's very difficult to drive traffic to your website. Remembering the 3 C's of content marketing will set you on your way to success.

Yield Technology's curator insight, January 17, 5:22 AM

I like the 3 Cs approach Create, Curate and Circulate.

Rescooped by Barb Lack from Just Story It Biz Storytelling
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Best storytelling practices+ examples+ research (nonprofit/for profit)

Best storytelling practices+ examples+ research (nonprofit/for profit) | Corporate, Employee and Marketing Communication | Scoop.it
Nonprofits are great at collecting data but often fail to share their information in a compelling way. Stories are the answer. With live links to video examples

Via Karen Dietz
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Moya Sayer-Jones's curator insight, January 16, 6:26 PM

NFP's might not have a lot of $$ but they have a lot of stories! The trick is to use themto get not just to the heart of funders and supporters but also to their heads. 

La Tulipe's curator insight, January 18, 7:16 AM

manipulation

 

Everett Bowes's curator insight, January 19, 11:27 AM

great points in this slideshow.  click the links to view the associated videos.

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Content Marketing Best Practice Tips | Social Media Today

Content Marketing Best Practice Tips | Social Media Today | Corporate, Employee and Marketing Communication | Scoop.it
Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to. Of course, that is a very big part of it, but there is actually so much more that needs to be and must be considered.
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