There are 11 factors that drive a Facebook content strategy that works. These should be the source of your inspiration before you get started...
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Trends in messaging, building your brand, engaging employees and customers
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Barb Lack
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![90% of Organizations Use Content in Marketing [INFOGRAPHIC] | Corporate, Employee and Marketing Communication | Scoop.it](http://img.scoop.it/0seJh_XjUK_uIoz9w7DgQjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Source: http://www.demandmetric.com/content/content-marketing-infographic
Via Jonha Revesencio 
Steven Mallach's curator insight,
May 15, 5:29 AM
This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.
This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.
Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.
They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).
Nuff said.
Randy Bauer's curator insight,
May 15, 4:07 PM
I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients. Infographics are a great outline, and this one provides much content. 
Kris DaCosta-Jamaica Tourist Board's curator insight,
May 17, 11:43 AM
90% of organizations use #Content Marketing....its not the future. Delete the scoop?
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Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation.
Barb Lack's insight:
Understanding your revenue to cost ratio will provide a greater understanding of your marketing campaign's impact. Delete the scoop?
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There's a lot of back and forth about the value of online "engagement" for businesses. Do customers want more engagement with the businesses they freque
Barb Lack's insight:
Great insight on the business of values. 
David Hain's curator insight,
April 17, 3:08 AM
Enough of them do to make a difference! what does your organisation stand for in customers' eyes? Delete the scoop?
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Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from... Delete the scoop?
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If it comes to bad customer service, a lot of companies seem to not care, because you can't measure it. Here are the bare facts that bad customer service does hurt your business. Via Fred Zimny 
The Mann Group's curator insight,
April 11, 10:15 AM
Brilliant infographic. The customer experience is a companies most valuable asset. 
Yu Ji's curator insight,
April 30, 5:37 AM
Every company says it will provide customer with its best service. But the reality we need to focus on is how many companies think they give great service versus how many customers think they give great service. Delete the scoop?
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New Research: Here are the latest findings from Technorati’s 2013 Digital Influence Report that show “consumers are turning to blogs when looking to make a purchase.” Delete the scoop?
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To Post or Not To Post? How To Decide What You Should Be #Posting, and When? Via Linda Buckmaster, Brian Yanish - MarketingHits.com 
Randi Thompson's curator insight,
February 20, 9:03 AM
Great ideas here on posting. If you posts are not interesting, why would anyone want to read or respond to them? 
Mary Anne Hahn's curator insight,
February 22, 9:26 AM
I guess I do at least som of this decision-making subconciously! Delete the scoop?
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In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. Delete the scoop?
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To be at your peak, don’t work so much.
Barb Lack's insight:
Working in 90 minute increments with opportunities to recharge inbetween proves to be more productive than plowing through your workday non-stop. Delete the scoop?
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Marco Bertolini's curator insight,
February 8, 2:55 AM
Pour les anglophones pressés ou les lecteurs francophones qui souhaitent un résumé plus digeste des pages web en anglais ! 
173 Sud's curator insight,
February 8, 3:28 PM
CruxLight, une Extension Chrome et Firefox, résume automatiquement les pages web (anglais seulement). Elle vous donne également les mots clés importants autour desquels s'articule l'article. De plus, les passages essentiels sont surlignés. Delete the scoop?
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It's no secret that good leaders are also good communicators. And the best leaders have learned that effective communication is as much about authenticity as the words they speak and write. Delete the scoop?
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Amanda Webb of Spiderworking stopped by this week to provide her tips for local businesses looking for Facebook content inspiration. Delete the scoop?
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To some in management the fact that their workers get a paycheck from the company is the beginning and the end of any consideration they deserve. That... Via Merdrignac Soizic 
Ron McIntyre's comment,
May 7, 9:13 AM
Absolutely on the money. Caring is critical as is connection which is much deeper than communications.
Ron McIntyre's curator insight,
May 7, 9:15 AM
This has been discussed for years yet we don't seem to understand that there are real tangible costs that affect a company in the short term but more importantly they affect them in the long term. 
The Survey Initiative's comment,
Today, 1:25 PM
When it comes to pay and reward, 'fairness' is paramount - in the UK, John Lewis has recently given a 17% bonus to all its employees. Every employee is a 'partner' and benefits, financially (and in other ways) when the business is successful. Fair and equitable. - http://www.bbc.co.uk/news/business-21697603
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It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view. Via Karen Dietz 
SooJin-Stella Lee's comment,
April 30, 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
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In a world where everything is “branded and neatly packaged”, to feel authentic to customers, your brand’s higher purpose will be the hero of your brand’s story and form the basis of a memorable and lasting connection with your customers.
Barb Lack's insight:
Creating meaningful connections with your customers is central to the story you tell. Brand storytelling creates memorable and lasting relationships between consumers and your products. Delete the scoop?
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Empathy positive reinforcement and other soft skills contribute in a significant way to the very real bottom line at an organization. So help your emp... Delete the scoop?
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Tocquigny's curator insight,
April 9, 1:08 PM
Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. marketing has evolved into a combination of artistry and science. The modern marketer must have a strategic and analytical mind dedicated to measurable metrics but that is always craving a creative outlet. Take a look at what you need to be a successful modern marketer in the infographic below. A marketer must:
But, even though being a modern marketer means not thinking like the advertising minds of the Mad Men characters, it does not mean you can’t dress like them! 
Linda Buckmaster's curator insight,
April 9, 11:05 PM
I need to improve on the scientific side ... I think? Interesting tips ... thanks for sharing. 
Luís Neves Franco's curator insight,
April 10, 6:17 AM
Toda a verdade sobre um marketeer "pós-moderno" :) Delete the scoop?
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Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the
Barb Lack's insight:
Must read for any blogger or online writer. Google + was all too easily dismissed a few years ago. It's now THE place to be for building an audience and online presence. Tips here make sure you use it well. Delete the scoop?
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Do you want to acquire more traffic and leads from LinkedIn?
According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011
So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market.
Here are 8 ways to attract high-quality leads with LinkedIn.
Via Brian Yanish - MarketingHits.com Delete the scoop?
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Social media is still in its infancy, and many business executives still don't understand how to Ieverage it for their organizations, large or small. They're too focused on the talking, and not Delete the scoop?
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If the future of search is likely to be social, the future of social is likely to involve more search. Delete the scoop?
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Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes. Delete the scoop?
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There are 11 factors that drive a Facebook content strategy that works. These should be the source of your inspiration before you get started...
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Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master! Via Karen Dietz 
Janine Lloyd's curator insight,
February 5, 12:24 AM
A must read about storytelling for Content Marketers 
Laurence Roelants's curator insight,
February 5, 2:47 AM
Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact! 
Two Pens's curator insight,
February 5, 12:00 PM
Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better. Delete the scoop?
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