Corporate, Employee and Marketing Communication
51
Trends in messaging, building your brand, engaging employees and customers
Curated by Barb Lack
Follow
Rescooped by Barb Lack from 21st Century skills of critical and creative thinking onto Corporate, Employee and Marketing Communication
Scoop.it!

29 Ways to Stay Creative

Creativity is one of the best human skills and imagination your best tool. The concept of creativity can vary depending on the context in which it is, has se...

Via R.Conrath, Ed.D., Lynnette Van Dyke
No comment yet.
Your new post is loading...
Rescooped by Barb Lack from Just Story It
Scoop.it!

How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | Corporate, Employee and Marketing Communication | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.

Via Karen Dietz
SooJin-Stella Lee's comment, April 30, 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Karen Dietz's comment, April 30, 11:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison Gilbert's curator insight, May 2, 4:24 PM

Put yourself in the other person's shoes.

Rescooped by Barb Lack from Just Story It
Scoop.it!

Storytelling and Content Strategy

Storytelling and Content Strategy | Corporate, Employee and Marketing Communication | Scoop.it
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.

 

I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.

 

The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.

 

Using The Quest story format, you can easily share your customers stories.

 

Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.

 

The other blog post links at the end of the article look worthy of exploration also.

 

So go enjoy this delightful -- and helpful -- piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
No comment yet.