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Corporate, Employee and Marketing Communication
Trends in messaging, building your brand, engaging employees and customers
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The Modern Marketer: Infographic

The Modern Marketer: Infographic | Corporate, Employee and Marketing Communication | Scoop.it
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Luís Neves Franco's curator insight, April 10, 2013 6:17 AM

Toda a verdade sobre um marketeer "pós-moderno" :)

Rescooped by Barb Lack from MarketingHits
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Infographic: Helping Digital Marketing Serve "The Right Impression"

Infographic: Helping Digital Marketing Serve "The Right Impression" | Corporate, Employee and Marketing Communication | Scoop.it

Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need to have a mobile strategy that enables them to deliver the right impression on the right device.

 

Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.

 

Here is a fun infographic asking the digital media world "Are you serving the right impression?"


Via Brian Yanish - MarketingHits.com
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TechWombat's comment, September 14, 2012 12:34 PM
This is a very handy breakdown!
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INFOGRAPHIC: Social Media Checklist for Business

INFOGRAPHIC: Social Media Checklist for Business | Corporate, Employee and Marketing Communication | Scoop.it
People always ask us what basic things they can do on a day to day basis, to improve their social media presence on the top social communities.

 

Well the guys at the whole brain group have put together a great Infographic, that can be printed and used as your daily social media checklist for your business.

 

Check out 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success if you are looking for a basic strategy to really improve your Facebook fanpage’s success.


Via Peter Azzopardi, donhornsby, Brian Yanish - MarketingHits.com
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Everything You Need To Know About The Perfect Call to Action [Infographic]

Everything You Need To Know About The Perfect Call to Action [Infographic] | Corporate, Employee and Marketing Communication | Scoop.it

A call to action isn’t just limited to e-commerce websites; every website should have an objective. The objective of a website could be placing an order, reading related articles, subscribing to the newsletter or filling in a contact form. Make sure that the visitor knows what is expected of him and enable him to do so.


There are several techniques to implement the call to action in a email. The basic tip is not to create a dead-end where a user doesn’t know where to go next. If he doesn’t know where to go next, he’ll leave your website and increase the bounce rate. Help him browse to other pages by using a clear call to action.


Email marketing method is most effective for beginners who need to spread the word about their abilities and services. Mailers can lead to your initial contracts. Mail out a brief business card that highlights the services you offer, attached to a detailed brochure that elaborates on the scope of your business and operations. For those who are interested, undertake a formal personal introduction, expanding on the abilities you outlined in your business card and brochure. Relate your abilities to their business’ expansion and streamlining needs. End with a formal request to speak to the decision-maker, or a “call to action,” as it’s typically termed. Without a formal call to action, there is no real point to mailer marketing.


Hopefully, you’ll learn a lot in this infographic by litmus.com which will give you information about dos and don’ts for designing the perfect call to action for email marketing.


Via Brian Yanish - MarketingHits.com
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