"An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”
Well, there can be no argument now about the case for business storytelling! At least as far as branding and marketing is concerned.
Enjoy the chart this research shows. I know I'll be using this in my work with clients!
Thanks to fellow curator Gregg Morris @greggvm and his Story and Narrative Scoop.it curation for finding this and sharing :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Via Gregg Morris, Karen Dietz