Corporate, Employee and Marketing Communication

This has been discussed for years yet we don't seem to understand that there are real tangible costs that affect a company in the short term but more importantly they affect them in the long term.

Put yourself in the other person's shoes.

Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. marketing has evolved into a combination of artistry and science. The modern marketer must have a strategic and analytical mind dedicated to measurable metrics but that is always craving a creative outlet. 

Take a look at what you need to be a successful modern marketer in the infographic below. A marketer must:

• Be a creative writer
• Have an eye for great visual content
• Understand the power of social media for engaging with consumers
• Live by the rules and best practices of email marketing
• Be Dedicated to tracking and measuring all marketing efforts
• Enjoy using analytics tools to understand data and visualize trends
• Be a budgeting maven
• Never stop looking for new tools and resources to understand consumers

But, even though being a modern marketer means not thinking like the advertising minds of the Mad Men characters, it does not mean you can’t dress like them!

I need to improve on the scientific side ... I think? Interesting tips ... thanks for sharing.

Toda a verdade sobre um marketeer "pós-moderno" :)

A must read about storytelling for Content Marketers

Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

Nuff said.

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

90% of organizations use #Content Marketing....its not the future.

Brilliant infographic. The customer experience is a companies most valuable asset.

Every company says it will provide customer with its best service. But the reality we need to focus on is how many companies think they give great service versus how many customers think they give great service.

That is the question..!

Great ideas here on posting. If you posts are not interesting, why would anyone want to read or respond to them?

I guess I do at least som of this decision-making subconciously!

Hat tip to Robin Good.

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