Corporate Communications
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Corporate Communications
Dealing with random social media blitzkrieg, corporate media ambitions
Curated by RohanSomwanshi
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Rima Design | Content marketing for internal communications…

Rima Design | Content marketing for internal communications… | Corporate Communications | Scoop.it
Here's why it’s time #InternalComms treats #ContentMarketing like its external comms counterpart does… http://t.co/SfeAQMa8QH
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30 Terms Everyone Hiring An SEO Consultant Should Know - Forbes

30 Terms Everyone Hiring An SEO Consultant Should Know - Forbes | Corporate Communications | Scoop.it
Talking to an SEO professional can be confusing. Master these 30 SEO terms and it will get much easier.
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10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing | Corporate Communications | Scoop.it
Creating shareable content boils down to understanding your audience. Here are some powerful ways to create contagious content that begs to be shared
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Five Elements of Inbound Marketing

Five Elements of Inbound Marketing | Corporate Communications | Scoop.it

Simplicity!  AXZM Marketing captures the essence of inbound marketing.

 


Via marketingIO
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marketingIO's curator insight, January 17, 2013 6:18 AM

See the article at www.axzm.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

James A Smith MCIM's curator insight, February 12, 2013 9:49 AM

Novel and simplistic way of describing inbound. Clean and fresh and easily read - ideal content.

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Infographic: The Biggest Changes To Google Search In 2013

Infographic: The Biggest Changes To Google Search In 2013 | Corporate Communications | Scoop.it
What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed information? How about an infographic rundown, as we close out the year?
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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | Corporate Communications | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.

 

If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


Via Jeff Domansky
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Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

Alison D. Gilbert's curator insight, December 27, 2013 6:57 PM

I am curious about the way things will change. Are you?

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Social Media Content Strategy: Building Characters in Your Organization - The Social Media Monthly

Social Media Content Strategy: Building Characters in Your Organization - The Social Media Monthly | Corporate Communications | Scoop.it
Social Media Content Strategy: Building Characters in Your Organization By Mike Brown Talking with an organization about its social media content strategy, I asked how it was incorporating its long list of organizational “characters” into its...
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What Does Your Inbound Marketing Roadmap Look Like?

What Does Your Inbound Marketing Roadmap Look Like? | Corporate Communications | Scoop.it
What Does Your Inbound Marketing Roadmap Look Like?

Found at http://t.co/vrQ3TxH9Du http://t.co/tkhNngKHNZ
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Should You Really Communicate Immediately In a Crisis? | Deirdre Breakenridge

Should You Really Communicate Immediately In a Crisis? | Deirdre Breakenridge | Corporate Communications | Scoop.it

...Here’s the problem with that sentence: It doesn’t define what a “crisis” is. Does that advice mean that you should respond to every allegation some random dude hurls at you on Twitter? Or that you should respond immediately to mini-crises that may never be known to more than 12 people? And how can you tell the difference between a true brewing crisis and a small annoyance that will quickly flame out on its own?

 

To help answer those questions, I reached out to four respected crisis communicators. They offered smart suggestions to help guide you in the earliest moments of a “crisis.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 13, 2013 1:25 PM

Sage advice for crisis managers from Brad Phillips aka @MrMediaTraining on Deirdre Breakenridge's blog.

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Ad of the Day: Samsung

Ad of the Day: Samsung | Corporate Communications | Scoop.it
Some smartphones are smarter than other smartphones," Samsung proclaims in this new 90-second spot, which aired Thursday night on Conan. But mostly, some smartphones appear to be younger than other smartphones.
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California legislator pulls online privacy bill | SiliconBeat

California legislator pulls online privacy bill | SiliconBeat | Corporate Communications | Scoop.it

Maybe you won’t have a “right to know” after all. Facing intense opposition from Internet companies such as Google and Facebook, California Assemblymember Bonnie Lowenthal, D-Long Beach, has pulled her online privacy bill. Dubbed “The Right to Know Act,”


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Karl Wabst's curator insight, May 3, 2013 2:17 PM

Does it make sense to continue to approach online privacy as a states'-rights issue? Given the global economic reach or, if you prefer, technology's lack of respect for man-made geographic boundaries, is the US simply demonstrating resistance to change? The government is obviously afraid of corporate America on this issue. Should the US put online privacy to a national vote?

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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Corporate Communications | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello, Brian Yanish - MarketingHits.com
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Ivon Prefontaine's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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5 Social Media Management Tools You Should Consider | Social Media Examiner

5 Social Media Management Tools You Should Consider | Social Media Examiner | Corporate Communications | Scoop.it
Social Media Tools: Here are five social management tools to simplify the management of your social media marketing.

 

#1: Sprout Social Helps You Engage Followers and Respond in Real Time

#2: MarketMeSuite Provides an Easy-to-Use Dashboard That Works Like Email

#3: Sendible Provides Brand Monitoring and Sentiment Analysis for Businesses

#4: Socialbakers Provides Large Amounts of Data in a User-Friendly Interface

#5: Crowdbooster Does Much of the Thinking for You


Via marketingIO
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marketingIO's curator insight, April 24, 2013 9:59 AM
  • See the article at www.socialmediaexaminer.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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How To Mix SEO & Social Media For High-Octane Results

How To Mix SEO & Social Media For High-Octane Results | Corporate Communications | Scoop.it
Social Media & SEO: Blending to Perfection Search engine optimization (SEO) and social media go hand-in-hand in today's online marketing world.
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2015: the Year of Smarter Internal Communications

2015: the Year of Smarter Internal Communications | Corporate Communications | Scoop.it
Here are five internal communications trends to watch for in 2015 as many organizations are leveraging new tools such as social networks, mobile, and visual to collaborate.
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How to write the best email subject line

How to write the best email subject line | Corporate Communications | Scoop.it
Writing compelling email copy is harder than it looks. Here are some simple rules and tricks of the trade for getting the most from your messaging.
RohanSomwanshi's insight:

The best (virtual) way to say hi to people spruced up in suits!

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Social Media Checklist | The Social Media Times

Social Media Checklist | The Social Media Times | Corporate Communications | Scoop.it
Social Media checklist #infografia #infographic #socialmedia - repin from #UZUmedia (Social Media Checklist via @ICTPHMS http://t.co/oV5uyAxhxC)
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Top 10 Brands on Social Media in 2013 an Infographic

Top 10 Brands on Social Media in 2013 an Infographic | Corporate Communications | Scoop.it
Top 10 Brands on Social Media in 2013 an Infographic, Samsung was the most popular social-media brand worldwide in 2013, according to Starcount (Top 10 Brands on Social Media in 2013 an Infographic http://t.co/Z8APVQVid7...
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Social Media Infographics

Social Media Infographics | Corporate Communications | Scoop.it
Paid, Owned, Earned: Effective Social Media Marketing [infographic] #smm (RT @GlenGilmore: Paid, Owned, Earned: Effective Social Media Marketing [infographic] #smm http://t.co/SVwdhk2afZ)...
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Co-branding is the Future of All Marketing - MCNG Marketing

Co-branding is the Future of All Marketing - MCNG Marketing | Corporate Communications | Scoop.it
Co-branding is the future of all marketing. Find out what elements make a successful co-brand.
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The Evolution of Airline Logos and Branding

The Evolution of Airline Logos and Branding | Corporate Communications | Scoop.it
Here’s an interesting look at the evolution of various airline logos, some going as far back nearly 90 years. My favorites are Air France (1970-2004), American Airlines (1960-2013), Monarch (2002-2...
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Crack Your Comfort Zone: Overcome Social Media Fears | Kruse Control Inc.

Crack Your Comfort Zone: Overcome Social Media Fears | Kruse Control Inc. | Corporate Communications | Scoop.it
Information is power. Once you've taken the few steps outside your comfort zone, you'll start to see how valuable Social Media is to your business.
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4 Rules Of Influencer and Blogger Outreach | Social Media Today

4 Rules Of Influencer and Blogger Outreach | Social Media Today | Corporate Communications | Scoop.it
Remember, everything in social media is about relationships. Sometimes a relationship can blossom overnight, but in most cases you'll need to nurture it.

Via Karl Wabst
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Karl Wabst's curator insight, May 3, 2013 1:55 PM

Cyberspace may be portrayed as a wild and open environment, however many of the old rules that Mom tried to teach you still apply.

 

It's interesting to watch. There are many parallels between the romantic portrayals of America's Old West and the evolution of the Internet.

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10 Easy Steps to Enhance Your Personal Brand | Business 2 Community

10 Easy Steps to Enhance Your Personal Brand | Business 2 Community | Corporate Communications | Scoop.it
How you ever Googled yourself to see what comes up? Try it. This what your prospects, clients and peers see when they go looking for you online.
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Content Marketing That Works | Business 2 Community

Content Marketing That Works | Business 2 Community | Corporate Communications | Scoop.it

Content marketing is the new focus of digital marketing for practical reasons....

 

Internet marketers pay attention. Today’s experts have spilled the goods – the best SEO practices yesterday are not necessarily the best SEO practices today. With the Internet space increasingly becoming a part of everyday life, the competition has turned to producing the best web content that people will find useful and/or entertaining.

 

Quality content has been the direction set by Google since the beginning. Looking at the progressive changes in the Google algorithm, you can conclude that the search engine giant is serious about not wanting trash content on the web. The people who rely on the Internet for information and entertainment don’t want it either.

 

Transparency: the new priority The pervasive influence of social media and the influx of web content have made customers online more discerning about the content they consume. With the huge amounts of information and choices readily available for them on the Internet, customers have become more skeptical about believing everything they read and see online. Transparency has become of primary importance in the digital age of virtual reality, big data, and information webs. Thus, content marketing should be focused on building trust that leads to long-lasting relationships, which will ultimately and ideally lead to more conversions. Of course, it goes without saying that you also have to deliver on your promises and come up with a great product if you want your customers to trust you....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 24, 2013 12:56 PM

Good overview of SEO and content marketing tips.