Social Media Content Strategy: Building Characters in Your Organization By Mike Brown Talking with an organization about its social media content strategy, I asked how it was incorporating its long list of organizational “characters” into its...
...Here’s the problem with that sentence: It doesn’t define what a “crisis” is. Does that advice mean that you should respond to every allegation some random dude hurls at you on Twitter? Or that you should respond immediately to mini-crises that may never be known to more than 12 people? And how can you tell the difference between a true brewing crisis and a small annoyance that will quickly flame out on its own?
To help answer those questions, I reached out to four respected crisis communicators. They offered smart suggestions to help guide you in the earliest moments of a “crisis.”...
Some smartphones are smarter than other smartphones," Samsung proclaims in this new 90-second spot, which aired Thursday night on Conan. But mostly, some smartphones appear to be younger than other smartphones.
Maybe you won’t have a “right to know” after all. Facing intense opposition from Internet companies such as Google and Facebook, California Assemblymember Bonnie Lowenthal, D-Long Beach, has pulled her online privacy bill. Dubbed “The Right to Know Act,”
Excerpted from article by SEOmoz: " It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.
There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five: 1. It will help you weather Google’s algorithms; 2. It will add equity and value to your business; 3. It will help you have purpose; 4. It will help you stand out; 5. It will put the focus on goals, not tools.
Here is a super awesome infographic and the play-by-play breakdown of each step in the process. Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.
[Here are only main sections of article]:
 Define your business objectives. So before you do that, think about this: 1) What makes your company unique? 2) Why do you care? 3) What do you want to build? 4) Who do you want to build it for?
 Elect your team. Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals: 1) Understand the roles; 2) Elect, don’t just assign; 3) Work together as one, big, happy family;
 Develop your strategy. Think about strategy in three pieces: the what, the when, and the how. 1) The what: campaigns; 2) The when: execution calendar; 3) The how: ongoing efforts.
 Empower your team. Do not skip this step. I repeat. This step is important. You can empower your team for success by addressing a few simple questions: 1) Why are we doing this? 2) How much work is involved? 3) When will we see results?
 Learn your industry. One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.
 Create the value. Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground. Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community. Foundational content is the more static stuff on your website... The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things. Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.
 Share the value. It works like this: 80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader. 20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.
 Build and foster growth. There are lots of things that you can do to foster and grow your community. Here’s just a few: 1) Get in there; 2) Embrace offline efforts; 3) Acknowledge and show appreciation.
 Measure and analyze (and communicate). Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).
Keep these final things in mind: - This is about building a brand; - Stay grounded in your goals; - Don’t give up."
Top 10 Brands on Social Media in 2013 an Infographic, Samsung was the most popular social-media brand worldwide in 2013, according to Starcount (Top 10 Brands on Social Media in 2013 an Infographic http://t.co/Z8APVQVid7...
Content marketing is the new focus of digital marketing for practical reasons....
Internet marketers pay attention. Today’s experts have spilled the goods – the best SEO practices yesterday are not necessarily the best SEO practices today. With the Internet space increasingly becoming a part of everyday life, the competition has turned to producing the best web content that people will find useful and/or entertaining.
Quality content has been the direction set by Google since the beginning. Looking at the progressive changes in the Google algorithm, you can conclude that the search engine giant is serious about not wanting trash content on the web. The people who rely on the Internet for information and entertainment don’t want it either.
Transparency: the new priority The pervasive influence of social media and the influx of web content have made customers online more discerning about the content they consume. With the huge amounts of information and choices readily available for them on the Internet, customers have become more skeptical about believing everything they read and see online. Transparency has become of primary importance in the digital age of virtual reality, big data, and information webs. Thus, content marketing should be focused on building trust that leads to long-lasting relationships, which will ultimately and ideally lead to more conversions. Of course, it goes without saying that you also have to deliver on your promises and come up with a great product if you want your customers to trust you....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.