Corporate Communications
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Internal Communications in a Multinational Organization

Hello! I hope my video diary can help you to understand the importance of building successful internal communications in a multinational organization. As PR ...
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How to Prevent Cultural Conflict In International Organizations

How to Prevent Cultural Conflict In International Organizations | Corporate Communications | Scoop.it
Here are some tips to help Prevent Cultural Conflict from happening in International Organizations.

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ManagingAmericans's curator insight, August 16, 2013 12:17 PM

Conflict and difference can separate or strengthen corporate teams, depending on how they are handled. How does your organization deal with cultural differences? This article describes 3 Mechanisms International Managers Can Use to Prevent Cultural Conflict & Strengthen Their Teams:

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Five Tips for Better Internal Communications | PRNewser

Five Tips for Better Internal Communications | PRNewser | Corporate Communications | Scoop.it
5 Tips for Better Internal Communications

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Jessica Kelly's curator insight, March 6, 2014 12:57 PM

Terrific tips delivered w/style... My favorite:

"Hearing it thru the grapevine just makes people drunk."

:#)

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The Rise of the Internal Marketing Agency

The Rise of the Internal Marketing Agency | Corporate Communications | Scoop.it

"Recently I have seen a new phenomenon forming within the market. Big brands that are looking to form what in essence are their very own internal marketing agencies. Not simply a handful of departments that all loosely work together, but truly uniformed divisions that are set up to run just like the agency models but purely operating for the client." READ MORE. 

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Leaping the biggest hurdle to creative communication | Crescenzo Communications

Leaping the biggest hurdle to creative communication | Crescenzo Communications | Corporate Communications | Scoop.it

The obstacles to being creative inside an organization are many, varied and tough to overcome … but it all starts with taming the approval process.


Writing for organizations is hard. Being creative inside organizations isn’t easy.

Sometimes, it seems as if everything is set up to prevent us from creating the kind of content that people will actually read and pay attention to.

 

A recent informal survey of communicators at one of my writing seminars revealed six common barriers that people face as they labor to create better content. In no particular order, here they are:...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 19, 2013 11:47 PM

Steve Crescenzo sees red when it comes to creative communications inside organizations.

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Global Best-in-Class Employee Communications Research | Institute for Public Relations

...The research found that global best-in-class companies share four principal qualities in the way they communicate with their employees:

-  They have an employee-centric focus that drives communication strategy            -  They set benchmarks and goals that align with corporate goals           

-  They measure performance and success toward goals, while tracking employee attitude           

-  There is a deep-rooted desire to always improve communication with employees and build upon current success....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 30, 2013 5:50 PM

Video has more detail on the employee communications research.

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15 layoff communications tips: Before, during, and after | Articles

15 layoff communications tips: Before, during, and after | Articles | Corporate Communications | Scoop.it
Speed, sensitivity, and consistency are just a few of the elements necessary for having things go as smoothly as possible during this difficult process.

 

There is no end to plant closings and layoffs, whether in good economic times or bad ones.

 

How a company conveys this awful news reflects its values. Every situation is unique, but here are communication guidelines I hope you never need....


Via Jeff Domansky
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Why Internal Social Networks Usually Fail

Why Internal Social Networks Usually Fail | Corporate Communications | Scoop.it
Despite internal social networks gaining in popularity, few of them can be regarded as successes.  That is at least the finding of a new report by Information Week.  The report, called Rebooting the Antisocial Network found that just 13% of ITprofessionals believe their internal social networks have been a success....

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Advantages Of A Global Strategy For Carbon Emissions Reduction ...

Advantages Of A Global Strategy For Carbon Emissions Reduction ... | Corporate Communications | Scoop.it
Advantages Of A Global Strategy For Carbon Emissions Reduction. By Eric Austermann, Vice President, Social & Environmental Responsibility, Jabil. Carbon emissions reduction is among the top objectives for corporate ...
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Meet Tesla's new VP of communications: Simon Sproule - SiliconBeat

Meet Tesla's new VP of communications: Simon Sproule - SiliconBeat | Corporate Communications | Scoop.it
New York Daily News
Meet Tesla's new VP of communications: Simon Sproule
SiliconBeat
Tesla Motors has a new vice president of communications AND marketing: Simon Sproule, the former chief spokesman for Renault-Nissan.
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Kerzner on Project Management - Principles of Communications Management

FREE full-length module on "Principles of Communications Management" from the new video series, Kerzner on Project Management: Principles, Paradigms and Curr...
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The New Marketing Strategy: Company Culture

The New Marketing Strategy: Company Culture | Corporate Communications | Scoop.it

Via Daniel Watson
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Georgia Hogarty's comment, March 20, 2013 7:44 PM
I agree with this article. Marketing does attract a wide range of consumers and cultures so this forms relationships with consumers. A multicultural business definitely has its advantages and is a good way of attracting consumers resulting in higher brand awareness and stronger relationships.
Kajal Bhaga's comment, April 8, 2013 6:21 PM
I really enjoyed reading this article. I found it truly interesting. I believe this is a good and effective article to read about in relation to IMC. I agree with you Matthew and the article that “If you treat your business like a machine then don’t be surprised when your employees act like passionless robots”, I think this is absolutely true. I agree with the article that strategy + culture = success, however, it does not work if the people part of the equation is forgotten. Companies need to align culture and social marketing strategy.

According to contentmarketinginstitute.com, content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Inbound marketing is advertising a company through blogs, video, social media and additional forms of content marketing. Inbound marketing gets customers attention, and makes a company easy to be found, and also attracts customers to the website by creating interesting content.

What are the powerful implications of a content marketing culture on sales, business growth, branding, team relationships and organisational culture? When a company starts educating people, making content and answering questions ideally building trust and building a relationship which will allow a company to earn the opportunity to partner with them (people). COMPANIES NEED TO MAKE MARKETING A TEAM SPORT and create interdependency that companies fundamentally have engineers speaking life into a brand that companies can take their knowledge and through video and blogs can answer questions which generate leads and then sales. When companies make marketing a team sport, the trust and the relationships that are built within the company is very strong and effective.
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What is an internal communications plan? | My Marketing Thing

What is an internal communications plan? | My Marketing Thing | Corporate Communications | Scoop.it

What is an internal communications plan for? How do you benefit from having one? Read the full article to find out more about these steps for creating your internal communications plan:

  • How do you start?  8 key questions you can ask
  • The plan format.  8 steps the plan usually involves

Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, January 17, 2014 5:30 PM

For additional information and steps refer to this article How to Write a Corporate Communications Plan.

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How to Effectively Utilise Internal Communications to Enhance Employee Engagement

How to Effectively Utilise Internal Communications to Enhance Employee Engagement | Corporate Communications | Scoop.it

Via Daniel Watson
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Ellen Naylor's curator insight, March 17, 2014 9:39 AM

How well your company communicates within and employee understanding of this, can promote wellness or not.

William Sørensen's curator insight, August 4, 2014 5:12 AM

Great lesson!

Amanda Nadon-Langlois's curator insight, November 13, 2014 1:27 PM

Internal Communication within an organization is crucial. This article well explains why it's important, and what the benefits are within the organization. Beyond employee engagement/understanding of the company vision, it also helps with external communication. For effective internal communication, will make for more relevant external messages.

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Communications Strategy - Animated Single Slide in PowerPoint

Communications Strategy - Animated Single Slide in PowerPoint | Corporate Communications | Scoop.it
An excellent PPT slide depicting 5 steps of developing effective communications strategy - essential to reach employees, customers and other stakeholders.
Browse through our range of Editable PowerPoint Single Slide Products.
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How to Use Google for Internal Communication | All Things IC

How to Use Google for Internal Communication | All Things IC | Corporate Communications | Scoop.it
A Tube strike is currently happening in London and where appropriate, many organisations have been giving their employees permission to work remotely rather than try and battle into the office. Tod...

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Jessica Kelly's curator insight, February 17, 2014 6:02 PM

Great info on how companies can use (and are using) Google apps and G+ for internal comms--includes "How Google is using Google+," which is incredibly insightful.

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International Communication Management (ICM)

The International Communication Management (ICM) programme will make you an effective international communicator in a world in which external communications ...
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Writing pointers ever communications pro needs to know

Writing pointers ever communications pro needs to know | Corporate Communications | Scoop.it

These tips will help you master clear and concise writing for more effective communications.


Via Julie A. Novak
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Julie A. Novak's curator insight, May 16, 2013 1:22 PM

If your audience can't understand your message, will it be heard? Probably not.

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How Internal Communication can guide employees through major crisis | Melcrum

How Internal Communication can guide employees through major crisis | Melcrum | Corporate Communications | Scoop.it

When the rumblings of an organizational crisis begin, a skilled communicator understands how critical their actions are in ensuring employees make it through the process as engaged and informed as possible. Failing to provide enough knowledge or context to your workforce could have damaging results for your company.

 

Take the case of HMV. The entertainment retailer had a social media meltdown recently when staff took over the company's Twitter account to express anger at being fired [click on the image below to see the tweets in full]. Employees “live blogged” their own sacking on the site and HMV moved to delete the posts from the @hmvtweets account, which broadcast the news to its 60,000+ followers....

 

To keep employees engaged through the crisis process and protect both internal and external reputation, there are key actions you can take....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 17, 2013 2:15 PM

Valuable tips for engaging employees in a crisis.

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Internal Communication / 1st place / Project: Save Resources and Change Yourself

Baltic PR Awards 2009 Internal Communication 1st PLACE WINNER Agency: Andriuskeviciute, Kuras i Partneriai Client: AB TEO. Check out this project Ppt present...
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communication plan basics with Kelly Rossman-McKinney

The Rossman Group CEO Kelly Rossman-McKinney describes the key elements of a communication plan.
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The Future of communication

nice video about the future of communications; Google, Microsoft,Yahoo!, Amazon...
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International Business - Cross-Cultural Communication

International business and cross-cultural communication. Cross-cultural communication - International business culture (how to work with different cultures )...
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