Every press release. Every event invite. Every media alert. Everything.
Like most of the journalists I know, I spend about a third of my workday writing articles, another third making bad jokes on Twitter, and another third deleting press releases. It's not that I’m unappreciative of the PR people who score me interviews and pass along stories—it’s just that there are so frighteningly many of them, and for every inbox blast that’s relevant to me, there are four or five more that may as well be from a Nigerian prince.
But what if I’m missing something? What if I’m turning my back on the next great American cookbook or home appliance chain or photos of LeAnn Rimes’s latest outfit? I resolved to find out. Inspired by New York magazine’s “I Talked to Strangers for a Week, and It Did Not Go Well,” I set about engaging with the digital strangers who pop into my inbox every workday. In brief: I replied to every PR email I received for an entire week, regardless of the subject matter or sender.