Apple’s code of PR silence may have worked when Steve Jobs was around, but a bigger Apple at war on various fronts with Samsung, Facebook, Amazon and Google needs PR outreach to temper Wall Street’s financial expectations.
Small businesses have always been at a disadvantage when it comes to reaching out and communicating with consumers on a broad scale. Unless you had a mountain of cash to splash (waste?) on advertising in mainstream ...
The 13th edition of Edelman's annual Trust Barometer reveals widespread distrust of business and political leaders.
Mafalda Correia's insight:
Fewer than one in five respondents to the global study believes a business or governmental leader will actually tell the truth when confronted with a difficult issue. Banks and financial services are the least trusted sectors.
The Holmes Report called on financial PR specialists from across the world to help outline five trends that will define 2013 for the sector. We also asked Stephen Doherty of Barclays - a bank that experienced considerable PR turmoil in 2012 - for his views on how the industry can claw back its credibility.
It has proven more cost-effective for companies to hire in-house staff to accomplish goals than to try to outsource to high cost agencies.However, there is one major drawback to having everything in-house and that is stagnation. The greatest area of profit for an organisation lies somewhere in between.
I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annualCES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. So imagine my surprise when I realized one of the undercurrents of the event, burbling repeatedly to the surface, was a desire to cut back on social media efforts.
That doesn't mean doing less overall or abandoning new media. But it does speak to a desire to prune and focus on the platforms that have the most impact. It's hard to say no to the crush of social media demands. During a panel I moderated with well-known blogger and tech expert Robert Scoble, he said there was no alternative to constant, ubiquitous engagement and held up a spare battery he carried for his smartphone, so he'd never run out of juice. No time to respond to tweets? Do it while you're walking down the hallway, he said. Plenty of people agree with him....
January 2013 marks the 125th birthday of the National Geographic Society. Over the decades, the magazine has transported readers to faraway places, introduced the world to new species and provided a window into a world of exploration and discovery.
A study of 23 Indian Companies in Eastern India by Vijay Kapur & Enakshi Sengupta. The findings reveal a very low CSR score as most companies are altruistic in nature with no value creation and CSR missing from core business strategy.
Curation has been steadily rising as a concept as the sheer volume of undifferentiated content has made it nearly impossible for mere mortals to find useful, thoughtful, contextual content on the Web.
But its practice is undervalued. In just one example, a 2012 wrap-up in The Atlanticcalled “curate” one of the “words we’d just as soon never write or see or hear spoken again.”
I disagree. Information overload drives content consumers to look for human filtered, journalist vetted, intellectually related material. This hunger for coherence isn’t unreasonable; it’s essential....
Digital PR has faced an identity crisis as the practice subsumes nearly every modern PR organization. While its meaning can range from social media to emerging facets of the discipline, such as data analysis and app development, in 2013 its significance remains uncontested.
Citi’s Frank Eliason joins digital PR experts to forecast the dominating trends of 2013.