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Contributions of strategic communication to build companies' reputation
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2016 Olympic Games: Rio de Janeiro's reputation is at risk

2016 Olympic Games: Rio de Janeiro's reputation is at risk | Corporate Communication & Reputation | Scoop.it
The 2016 Olympics could be a platform that lures swathes of future tourists to Rio de Janeiro, or one that makes them determined to stay away entirely.
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Wall St. Carnage Shows Why Apple Needs PR

Wall St. Carnage Shows Why Apple Needs PR | Corporate Communication & Reputation | Scoop.it

Apple’s code of PR silence may have worked when Steve Jobs was around, but a bigger Apple at war on various fronts with Samsung, Facebook, Amazon and Google needs PR outreach to temper Wall Street’s financial expectations. 

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3 Low-Cost Tools for Managing Social Media

3 Low-Cost Tools for Managing Social Media | Corporate Communication & Reputation | Scoop.it

These little-known options can help simplify the process at little cost.Get the latest blog articles on business ideas and trends from Entrepreneur.com....


Via massimo facchinetti, Jeff Domansky
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Pedro Barbosa's curator insight, January 27, 2013 1:51 PM

Pedro Barbosa | www.pbarbosa.com  | www.harvardtrends.com

Jeff Domansky's curator insight, January 27, 2013 4:44 PM

Very useful tools to consider for free or low cost including Sendible, ViralHeat, Jugnoo and Hootsuite. 

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Mon Dieu! A 'Hashtag' Is Now A 'Mot-Dièse' In France : NPR

Mon Dieu! A 'Hashtag' Is Now A 'Mot-Dièse' In France : NPR | Corporate Communication & Reputation | Scoop.it
The decision was made by the agency charged with finding French alternatives to foreign-language terms (RT @nprnews: Mon Dieu!
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The Holy Trinity of public relations: free white paper | Public relations ...

The Holy Trinity of public relations: free white paper | Public relations ... | Corporate Communication & Reputation | Scoop.it
This white paper provides an overview of the strategic dimensions of the Holy Trinity and some practical manifestations of how they can be applied in a business environment. Throughout the paper ...
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The Power of a 'Connected Brand' - PR Warrior - Typepad

The Power of a 'Connected Brand' - PR Warrior - Typepad | Corporate Communication & Reputation | Scoop.it
Small businesses have always been at a disadvantage when it comes to reaching out and communicating with consumers on a broad scale. Unless you had a mountain of cash to splash (waste?) on advertising in mainstream ...
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Toni Kane's curator insight, April 8, 2013 7:49 PM

Defiantly agree with this article. Having that relationship, regardless of it being just a business relationship, is so important today as there are so much more competition and consumers expect a lot more. This touchs on the need for emotional responses within the business world. Wat do you think? 

Ali White's comment, April 10, 2013 1:15 AM
I agree with you Toni and also believe that a positvie relationship between brand and consumer is so helpful for the business. The consumer feels satisfied with the product and will likely re-buy and the company has a brand loyal consumer, it looks like a win-win.
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Trust In Leaders Remains Conspicuously Low: Edelman

The 13th edition of Edelman's annual Trust Barometer reveals widespread distrust of business and political leaders.
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Fewer than one in five respondents to the global study believes a business or governmental leader will actually tell the truth when confronted with a difficult issue. Banks and financial services are the least trusted sectors.

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2013 PR Trend Forecast: Technology

2013 PR Trend Forecast: Technology | Corporate Communication & Reputation | Scoop.it
Tech PR experts, including LG’s Ken Hong, offer insight on the trends that will define 2013.
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Content Marketing – Building a Reputation as an Expert - exploreB2B

Content Marketing – Building a Reputation as an Expert - exploreB2B | Corporate Communication & Reputation | Scoop.it
Why Content Marketing?
The first question you have to answer is, why you want to do it? What do you want to achieve with your content marketing? Of course the first and obvious answer at hand ...
Mafalda Correia's insight:

You can download the whitepaper that will help you to buld your content marketing B2B strategy

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Why Big Pharma’s Got a Serious Reputation Problem

Why Big Pharma’s Got a Serious Reputation Problem | Corporate Communication & Reputation | Scoop.it

In a new survey of 600 global patient advocacy groups, half said drug manufacturers had unfair pricing policies.

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The reputation of pharmaceutical companies among patient groups fell 19% in the last year. Unfair pricing policies and not enough transparency are some of the issues pointed by the respondents.

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President Obama's inaugural address

President Obama's inaugural address | Corporate Communication & Reputation | Scoop.it

"Vice President Biden, Mr. Chief Justice, Members of the United States Congress, distinguished guests, and fellow citizens:

 

Each time we gather to inaugurate a president, we bear witness to the enduring strength of our Constitution. We affirm the promise of our democracy." 

Mafalda Correia's insight:

An amazing speech

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2013 PR Trend Forecast: Financial

2013 PR Trend Forecast: Financial | Corporate Communication & Reputation | Scoop.it

The Holmes Report called on financial PR specialists from across the world to help outline five trends that will define 2013 for the sector. We also asked Stephen Doherty of Barclays - a bank that experienced considerable PR turmoil in 2012 - for his views on how the industry can claw back its credibility.

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2013 PR Trend Forecast: Consumer Marketing

2013 PR Trend Forecast: Consumer Marketing | Corporate Communication & Reputation | Scoop.it
Consumer marketing experts from around the world to help us compile a list of five trends that determine the consumer PR outlook for 2013 and beyond.
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In house and agencies: why you need both when it comes to digital

In house and agencies: why you need both when it comes to digital | Corporate Communication & Reputation | Scoop.it

It has proven more cost-effective for companies to hire in-house staff to accomplish goals than to try to outsource to high cost agencies.However, there is one major drawback to having everything in-house and that is stagnation. The greatest area of profit for an organisation lies somewhere in between.

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It's Time to Cut Back on Social Media |Harvard Business Review

It's Time to Cut Back on Social Media |Harvard Business Review | Corporate Communication & Reputation | Scoop.it

I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annualCES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. So imagine my surprise when I realized one of the undercurrents of the event, burbling repeatedly to the surface, was a desire to cut back on social media efforts.

 

That doesn't mean doing less overall or abandoning new media. But it does speak to a desire to prune and focus on the platforms that have the most impact. It's hard to say no to the crush of social media demands. During a panel I moderated with well-known blogger and tech expert Robert Scoble, he said there was no alternative to constant, ubiquitous engagement and held up a spare battery he carried for his smartphone, so he'd never run out of juice. No time to respond to tweets? Do it while you're walking down the hallway, he said. Plenty of people agree with him....


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Jeff Domansky's curator insight, January 27, 2013 10:59 PM

Feeling overwhelmed by too much social media? Nice counterpoint from Dorie Clark.

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Explorers Reflect On 125 Years Of National Geographic : NPR

Explorers Reflect On 125 Years Of National Geographic : NPR | Corporate Communication & Reputation | Scoop.it
January 2013 marks the 125th birthday of the National Geographic Society. Over the decades, the magazine has transported readers to faraway places, introduced the world to new species and provided a window into a world of exploration and discovery.
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CSR Communication - The Gap Revealed

CSR Communication - The Gap Revealed | Corporate Communication & Reputation | Scoop.it

A study of 23 Indian Companies in Eastern India by Vijay Kapur & Enakshi Sengupta. The findings reveal a very low CSR score as most companies are altruistic in nature with no value creation and CSR missing from core business strategy.

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Perfect PR pitches: NYT tech columnist picks his favorites | Articles | Home

Perfect PR pitches: NYT tech columnist picks his favorites | Articles | Home | Corporate Communication & Reputation | Scoop.it
This story, in which David Pogue identifies two pitches that grabbed his attention, remains one of the most popular stories ever on PR Daily . Have you read it yet?
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The best way to approach a busy journalist told by himself

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Stop Knocking Curation: Steve Rosenbaum | Columbia Journalism Review

Stop Knocking Curation: Steve Rosenbaum | Columbia Journalism Review | Corporate Communication & Reputation | Scoop.it

Curation has been steadily rising as a concept as the sheer volume of undifferentiated content has made it nearly impossible for mere mortals to find useful, thoughtful, contextual content on the Web.

 

But its practice is undervalued. In just one example, a 2012 wrap-up in The Atlanticcalled “curate” one of the “words we’d just as soon never write or see or hear spoken again.”

 

I disagree. Information overload drives content consumers to look for human filtered, journalist vetted, intellectually related material. This hunger for coherence isn’t unreasonable; it’s essential....


Via Robin Good, Giuseppe Mauriello, Jeff Domansky
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Bettye Zoller's curator insight, January 26, 2013 10:38 PM

Curation is very helpful in today's frantic age of OVER INFO.

'Timothy Leyfer's curator insight, January 27, 2013 12:29 AM

Robin persues the question of what we should aim for in content curation by taking a look at what content curation is not. It is not just selecting stuff and dumping it on your customers.

 

While this article is aimed at journalyst, there is alot of stuff that we can learn from it that can help in our content marketing efforts.

 

Great information from one of the masters of Content Curation, Robin Good - Check it out

 

Timothy Leyfer...

Stephen Dale's curator insight, February 20, 2013 12:00 PM

Confirms what most of us have come to realise: good curation is a human skill and not something that can be trusted to computer algorithims....or people in marketing!

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2013 PR Trend Forecast: Digital

2013 PR Trend Forecast: Digital | Corporate Communication & Reputation | Scoop.it

Digital PR has faced an identity crisis as the practice subsumes nearly every modern PR organization. While its meaning can range from social media to emerging facets of the discipline, such as data analysis and app development, in 2013 its significance remains uncontested.

Citi’s Frank Eliason joins digital PR experts to forecast the dominating trends of 2013.

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The Importance of Timing | PR and Marketing Tips | Green Apple Communications

The Importance of Timing | PR and Marketing Tips | Green Apple Communications | Corporate Communication & Reputation | Scoop.it
Key points if you want to get your news story into the media, how to make sure you contact a journalist at the right time (Want to attract some #media attention to your #business or service?
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Corporate Communication & Reputation | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
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Don't miss the extraordinay video explaing the scientific study carried out by Paul Zak

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10 Questions to Ask Before Hiring a PR Firm

10 Questions to Ask Before Hiring a PR Firm | Corporate Communication & Reputation | Scoop.it
From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
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These questions will help to find the PR agency that is likely to benefit your business

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Top 10 Living Communicators Who Influence Change

Top 10 Living Communicators Who Influence Change | Corporate Communication & Reputation | Scoop.it
Communicators can influence change. From Winston Churchill Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and behavior.
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16 Examples of News Curation at Work: The Content Curation Look Book 2013

16 Examples of News Curation at Work: The Content Curation Look Book 2013 | Corporate Communication & Reputation | Scoop.it

Via Robin Good, Fabrice, massimo facchinetti, Jesse Soininen, Jeff Domansky
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Pawan Deshpande's comment, January 21, 2013 9:43 AM
Robin, thank you once again for pointing out the broken link.

There's only ONE broken link of which I am aware. The creation of eBook has been a four month long process and during the course of it one of the links has gone dark. The Color Association of the United States is a perfectly valid, and captivating example of picture curation, as noted in my previous comment. Lastly,the FedEx site is a perfectly valid example of curation that has served its purpose (criticizing the bailout), and is hence no longer updated -- but is still an interesting example of curation as a marketing tool.

There's nothing "curious" going on here. One of the sites has gone dark, as you pointed out. We have since updated the eBook to denote that the site is no longer active. Thanks for sharing the link -- hope you and your readership enjoy it.
Robin Good's comment, January 21, 2013 9:57 AM
Thank you Pawan for your kind clarifications that allow me to better appreciate this good editorial work you have done.

I think this type of publication is right on the mark in serving the needs of your audience and my criticism was only directed at highlighting how important, for anyone involved in this field, me included, to pay great attention to details as the reader often does not have the time to appreciate what is not immediately evident.

Please keep up such great work as it helps the whole industry grow while educating customers with great examples.
Alfredo Corell's curator insight, January 23, 2013 3:43 PM

free download