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Corporate Communication & Reputation
Contributions of strategic communication to build companies' reputation
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Our survey finds PR pay disparities by gender, type of employer | PR Daily

Our survey finds PR pay disparities by gender, type of employer | PR Daily | Corporate Communication & Reputation | Scoop.it

Women are a majority in the industry but lag in high salary categories, PR Daily's first such survey reveals. And PR agencies predominate at the highest and lowest pay scales. Men are overrepresented in high salary brackets in the public relations industry, while women disproportionately fill in the lowest ranks, the first-ever PR Daily Salary and Job Satisfaction survey shows. But if you're slogging along for low pay at an entry-level position at a PR agency, don't despair. In the long term, you may come out ahead. Agency staffers led among those earning in the highest salary bracket....


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Jeff Domansky's curator insight, February 19, 2013 1:12 PM

No surprises but an unacceptable status quo.

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How PR agencies can increase profitability | PRmoment

How PR agencies can increase profitability | PRmoment | Corporate Communication & Reputation | Scoop.it

Is your business as profitable as it could be? Here are top tips to help you thrive in the current climate and key ways to cut costs, based on research into today’s most successful agencies...

 

Chris Merrington, director of training consultancy Spring 80:20, who worked in conjuction with Kingston Smith W1 to conduct the report's research, comments: “A key recommendation that I often make to the PR agencies that I work with, whether during tough times or otherwise, is to focus on the four key business priorities of: sustainable profitable revenue, resource management, cash flow and delivering massive value to clients. Agencies can’t simply cut their way to growth; a trap that many seem to fall into.”...


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Jeff Domansky's curator insight, February 16, 2013 2:19 PM

Great tips for PR agency owners on how to tackle PR firm profitability.

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Nike's bullet ad with Pistorius backfires

Nike's bullet ad with Pistorius backfires | Corporate Communication & Reputation | Scoop.it
After Tiger Woods and Lance Armstrong', Oscar Pistorius is now reminding Nike that pinning your firm's reputation on a star can be risky.
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Why Your (Billionaire) CEO Should Not Run PR: Tesla vs. The New York Times - Forbes

Why Your (Billionaire) CEO Should Not Run PR: Tesla vs. The New York Times - Forbes | Corporate Communication & Reputation | Scoop.it
TIME
Why Your (Billionaire) CEO Should Not Run PR: Tesla vs. The New York Times
Forbes
Should your CEO handle press relations? Maybe not, as Elon Musk of Tesla has shown this week.
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When Coke isn't the Real Thing

When Coke isn't the Real Thing | Corporate Communication & Reputation | Scoop.it

Death by Coca-Cola? The Coca-Cola Company is waging a PR battle in New Zealand after a coroner found that its signature Coke product likely contributed to the heart attack and subsequent death of a of a young woman.

Mafalda Correia's insight:

Instead of denying its implication, PR specialists recommend Coca-Cola to address the perception. A more persuasive statement would have been to point to the coroner’s own acknowledgement and stress that anything, including water, can be damaging when it’s taken in such dramatic excess. 

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ICCO And Holmes Report To Produce World PR Report

ICCO And Holmes Report To Produce World PR Report | Corporate Communication & Reputation | Scoop.it
The International Communications Consultancy Organisation (ICCO) is collaborating with the Holmes Report to produce a definitive global PR report.
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This collaboration will provide critical insight into the size, growth and challenges that characterise the global PR market.

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Content marketing: the Anatomy of Great Content

Content marketing: the Anatomy of Great Content | Corporate Communication & Reputation | Scoop.it
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web

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Jeff Domansky's curator insight, February 11, 2013 4:43 PM

Useful guidelines for content pros...

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Barclays to begin repairing reputation - Telegraph

Barclays to begin repairing reputation - Telegraph | Corporate Communication & Reputation | Scoop.it
Barclays will begin the process of repairing its damaged reputation on Tuesday, admitting that the “old ways weren’t the right way to behave”, as it launches an overhaul of its approach to banking.
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Barclays boss wants the bank to become “socially useful". However, the public remains deeply skeptical. Old wine in new bottles?

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Google Analytics for PR

Google Analytics for PR | Corporate Communication & Reputation | Scoop.it
This post is about how to use Google Analytics for PR. Learn how to measure your tactics and the impact they have your a business.
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The Ultimate Guide To Monitoring Your Online Reputation | Visual.ly

The Ultimate Guide To Monitoring Your Online Reputation | Visual.ly | Corporate Communication & Reputation | Scoop.it
This is Trackur's Ultimate Guide to Monitoring your Online Reputation.
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5 Tips for Easier Writing - Infographic - Strategic Public Relations

5 Tips for Easier Writing - Infographic - Strategic Public Relations | Corporate Communication & Reputation | Scoop.it
While this infographic has five tips to help brands create content,** the tips apply to anyone -- including you. We encounter multiple stories on a daily basis, regardless of our job.

Via Rusty Cawley, APR, Jeff Domansky
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Jeff Domansky's curator insight, February 6, 2013 7:02 PM

Practical PR writing tips in infographic form.

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PR Fail: Iran Sends a Monkey Into Space, Brings a Different Monkey ...

PR Fail: Iran Sends a Monkey Into Space, Brings a Different Monkey ... | Corporate Communication & Reputation | Scoop.it
Iran's space program is kind of like North Korea's search for mythical horse-like creatures: Officials say it's moving along, and you don't really believe them, but you're still a little concerned because what if unicorns are real?
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The New Global World of PR: Five Lessons From Top Professionals | The Jakarta Globe

The New Global World of PR: Five Lessons From Top Professionals | The Jakarta Globe | Corporate Communication & Reputation | Scoop.it

In today’s rapidly changing, globally connected communications landscape, several questions are often raised, including what is the best way to allocate communications resources around the globe? How is the public relations industry shifting to adapt to the changing market mix? How are clients’ needs and expectations of their agencies evolving? 

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How Not to Steal People's Content on the Web

How Not to Steal People's Content on the Web | Corporate Communication & Reputation | Scoop.it
Learn how to give proper credit to content you've sourced from other locations on the internet.
Mafalda Correia's insight:

You can find here the basic rules of the internet etiquette telling you how to to give credits to the people that produced the contents you are curating. Do it proper and nicely. 

 

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Designer hijacks website, insisting company didn't pay | PR

Designer hijacks website, insisting company didn't pay | PR | Corporate Communication & Reputation | Scoop.it

The standoff has lasted nearly 24 hours. The company whose site was taken over claims the designer is blackmailing it. ...zAccording to Adweek, Fitness SF denies Jonen’s claim and is eager to be back online. It claims Jonen is blackmailing the company. While this online feud is sure to resolve soon, we can all sit back and bask in the glow of someone who took action, even if it was career suicide. It will also be interesting to watch how Fitness SF handles the crisis—at least everyone knows their URL now. Twitter is certainly buzzing with this news, and Fitness SF is taking the brunt of the blame...


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Jeff Domansky's curator insight, February 16, 2013 2:43 PM

Stay tuned as this bad PR story continues...

Casey Strachan's curator insight, February 17, 2013 2:07 PM

Probably should have really been evaluated by both client and designer... but watch yourselves and the ethical dilemas that follow...

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10 Great Apps for PR Professionals - PRNewser

10 Great Apps for PR Professionals - PRNewser | Corporate Communication & Reputation | Scoop.it
Today we bring you a guest post from Kelsey Libert reviewing ten top smartphone apps that can help PR pros. Kelsey is a speaker, entrepreneur, and Internet enthusiast. She's a chief development officer for a diverse website ...
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Employee Communication: What you can do to improve managers’ communication skills

Despite all the emphasis on electronic communication these days, the most frequent and important means of workplace communication is still face-to-face.Unfortunately, most managers are poor communicators.The managers are confident and know their business but are poor at managing and representing their own staff. 

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Here you find valuable tips on how to improve managers' workplace communication and how to measure their communication skills

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If banks and food companies want a good reputation, they should just be honest - Telegraph

If banks and food companies want a good reputation, they should just be honest - Telegraph | Corporate Communication & Reputation | Scoop.it

Of all the courses at leading business schools, none is hotter than reputation management. In a world where banks and food companies seem routinely to cheat customers, understanding what’s behind a sustainable reputation has overtaken financial wizardry as the aspiring executive’s must-have attribute. 

Mafalda Correia's insight:

Reputation enhancement is not about saying what you are. It’s about doing what you say you are – especially when the regulators are asleep.

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6 Publicity Lessons From Abraham Lincoln

6 Publicity Lessons From Abraham Lincoln | Corporate Communication & Reputation | Scoop.it
Honest Abe was truly a master of publicity--before the term public relations was popular. Here's how to channel his skills.
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Steve Cody shares 6 tips pioneered by Abraham Lincoln that will help enhance the image and reputation of any entrepreneur

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Body Language Plays a Key Role in Effective Business Communication

Body Language Plays a Key Role in Effective Business Communication | Corporate Communication & Reputation | Scoop.it
Here are ten simple and powerful body language tips guaranteed to give you a nonverbal advantage for effective business communication techniques. (Want to maximize your authority? Curb your enthusiasm!
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Messaging: The Foundation of Successful PR | PR In Your Pajamas

Messaging: The Foundation of Successful PR | PR In Your Pajamas | Corporate Communication & Reputation | Scoop.it

The foundation of successful PR is a sound message strategy. In this post I’m going to share with you the why, the how, and at the end, give you an in-depth worksheet you can download to help you do this yourself – whether you are a kitchen table entrepreneur or technology start-up, you’ll benefit from this exercise. There is so much “noise” out there that even if what you’re doing is a game-changer in your industry, it can be very hard to get stakeholders to listen. You have to tell your story many times, using multiple communication vehicles in order to get attention. Developing consistent, impactful key messages – of what the company does, what value it offers, what sets it apart from competitors, and why their target audiences should take notice is so important – it’s one of the first things we do for our technology PR clients (especially start-ups)....


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Horsemeat lasagne scandal leaves Findus reputation in tatters

Horsemeat lasagne scandal leaves Findus reputation in tatters | Corporate Communication & Reputation | Scoop.it
Revelation of horsemeat in Findus beef lasagne a 'PR nightmare and disaster' for firm trying to take frozen food upmarket
Mafalda Correia's insight:

A source familiar with the company said that "No one in the company is responsible for communications as a full-time job. It is simply part of the marketing function, so the company is not set up to manage a crisis."

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What is digital PR?

What is digital PR? | Corporate Communication & Reputation | Scoop.it
The first link people usually make to digital PR is to social media, but social media marketing is not digital PR and understanding the difference is extremely important to ensure the successful implementation of a digital strategy.
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Public relations isn't part of marketing | A PR Guy's Musings | Stuart ...

Public relations isn't part of marketing | A PR Guy's Musings | Stuart ... | Corporate Communication & Reputation | Scoop.it
His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader economy. I'd go further and say public relations doesn't just play a significant role in the ...
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PR must reinvent itself to survive the media disruption | Articles | Home

PR must reinvent itself to survive the media disruption | Articles | Home | Corporate Communication & Reputation | Scoop.it
The public relations field once stood as a leading pioneer in the social space. That positioned is in jeopardy, unless the industry can embrace the following skills. (Is PR staying behind in this fast-evolving generation?
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