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Corporate Communication & Reputation
Contributions of strategic communication to build companies' reputation
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Content marketing: the Anatomy of Great Content

Content marketing: the Anatomy of Great Content | Corporate Communication & Reputation | Scoop.it
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web

Via Jeff Domansky
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Jeff Domansky's curator insight, February 11, 2013 4:43 PM

Useful guidelines for content pros...

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Barclays to begin repairing reputation - Telegraph

Barclays to begin repairing reputation - Telegraph | Corporate Communication & Reputation | Scoop.it
Barclays will begin the process of repairing its damaged reputation on Tuesday, admitting that the “old ways weren’t the right way to behave”, as it launches an overhaul of its approach to banking.
Mafalda Correia's insight:

Barclays boss wants the bank to become “socially useful". However, the public remains deeply skeptical. Old wine in new bottles?

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Google Analytics for PR

Google Analytics for PR | Corporate Communication & Reputation | Scoop.it
This post is about how to use Google Analytics for PR. Learn how to measure your tactics and the impact they have your a business.
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The Ultimate Guide To Monitoring Your Online Reputation | Visual.ly

The Ultimate Guide To Monitoring Your Online Reputation | Visual.ly | Corporate Communication & Reputation | Scoop.it
This is Trackur's Ultimate Guide to Monitoring your Online Reputation.
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5 Tips for Easier Writing - Infographic - Strategic Public Relations

5 Tips for Easier Writing - Infographic - Strategic Public Relations | Corporate Communication & Reputation | Scoop.it
While this infographic has five tips to help brands create content,** the tips apply to anyone -- including you. We encounter multiple stories on a daily basis, regardless of our job.

Via Rusty Cawley, APR, Jeff Domansky
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Jeff Domansky's curator insight, February 6, 2013 7:02 PM

Practical PR writing tips in infographic form.

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PR Fail: Iran Sends a Monkey Into Space, Brings a Different Monkey ...

PR Fail: Iran Sends a Monkey Into Space, Brings a Different Monkey ... | Corporate Communication & Reputation | Scoop.it
Iran's space program is kind of like North Korea's search for mythical horse-like creatures: Officials say it's moving along, and you don't really believe them, but you're still a little concerned because what if unicorns are real?
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The New Global World of PR: Five Lessons From Top Professionals | The Jakarta Globe

The New Global World of PR: Five Lessons From Top Professionals | The Jakarta Globe | Corporate Communication & Reputation | Scoop.it

In today’s rapidly changing, globally connected communications landscape, several questions are often raised, including what is the best way to allocate communications resources around the globe? How is the public relations industry shifting to adapt to the changing market mix? How are clients’ needs and expectations of their agencies evolving? 

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Chinese Media Hacker Ninjas: Bad Form, Bad Habits, Bad PR - Forbes

Chinese Media Hacker Ninjas: Bad Form, Bad Habits, Bad PR - Forbes | Corporate Communication & Reputation | Scoop.it
Chinese Media Hacker Ninjas: Bad Form, Bad Habits, Bad PR Forbes If China wants to know what we know and what we think, don't hack reporters, hire a really good international PR firm to do perceptual audits of internationally significant...
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How community and social media changed corporate communication

Social media and community have changed the landscape of communications. Corporate communication personnel now need a new set of competencies. Businesses nee... (Social media has changed corporate communication.
Mafalda Correia's insight:

A simple but very clear exposition of the new challenges that communication professionals have to deal with. 

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12 things to expect from a PR firm

12 things to expect from a PR firm | Corporate Communication & Reputation | Scoop.it
The relationship between an organization and its PR agency is a complicated one. To run smoothly, it should include these traits.
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Using PR as an agent for change in corporate sustainability

Using PR as an agent for change in corporate sustainability | Corporate Communication & Reputation | Scoop.it
PR is often maligned as a purveyor of greenwash but what if it was employed to play a more active role in building trust, asks Andrew Last
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Infographic detailing the significance in a logo's color.

Infographic detailing the significance in a logo's color. | Corporate Communication & Reputation | Scoop.it

There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. This infographic offers a really interesting look at the influence of colors on some very familiar logos.


Via Jeff Domansky
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Poised Publicity's curator insight, January 29, 2013 11:03 AM

Something to think about when rebranding your company.

Alison D. Gilbert's curator insight, January 29, 2013 4:05 PM

I love color and am fascinated by the emotional correlation. I love even more that the correlation is made to graphic design and logos in particular.

Train HR's comment, January 30, 2013 5:43 AM
one of the best visual elaboration
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2013 PR Trend Forecast: Corporate

2013 PR Trend Forecast: Corporate | Corporate Communication & Reputation | Scoop.it
The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top of the organization are among the key challenges facing corporate communicators.
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Body Language Plays a Key Role in Effective Business Communication

Body Language Plays a Key Role in Effective Business Communication | Corporate Communication & Reputation | Scoop.it
Here are ten simple and powerful body language tips guaranteed to give you a nonverbal advantage for effective business communication techniques. (Want to maximize your authority? Curb your enthusiasm!
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Messaging: The Foundation of Successful PR | PR In Your Pajamas

Messaging: The Foundation of Successful PR | PR In Your Pajamas | Corporate Communication & Reputation | Scoop.it

The foundation of successful PR is a sound message strategy. In this post I’m going to share with you the why, the how, and at the end, give you an in-depth worksheet you can download to help you do this yourself – whether you are a kitchen table entrepreneur or technology start-up, you’ll benefit from this exercise. There is so much “noise” out there that even if what you’re doing is a game-changer in your industry, it can be very hard to get stakeholders to listen. You have to tell your story many times, using multiple communication vehicles in order to get attention. Developing consistent, impactful key messages – of what the company does, what value it offers, what sets it apart from competitors, and why their target audiences should take notice is so important – it’s one of the first things we do for our technology PR clients (especially start-ups)....


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Horsemeat lasagne scandal leaves Findus reputation in tatters

Horsemeat lasagne scandal leaves Findus reputation in tatters | Corporate Communication & Reputation | Scoop.it
Revelation of horsemeat in Findus beef lasagne a 'PR nightmare and disaster' for firm trying to take frozen food upmarket
Mafalda Correia's insight:

A source familiar with the company said that "No one in the company is responsible for communications as a full-time job. It is simply part of the marketing function, so the company is not set up to manage a crisis."

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What is digital PR?

What is digital PR? | Corporate Communication & Reputation | Scoop.it
The first link people usually make to digital PR is to social media, but social media marketing is not digital PR and understanding the difference is extremely important to ensure the successful implementation of a digital strategy.
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Public relations isn't part of marketing | A PR Guy's Musings | Stuart ...

Public relations isn't part of marketing | A PR Guy's Musings | Stuart ... | Corporate Communication & Reputation | Scoop.it
His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader economy. I'd go further and say public relations doesn't just play a significant role in the ...
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PR must reinvent itself to survive the media disruption | Articles | Home

PR must reinvent itself to survive the media disruption | Articles | Home | Corporate Communication & Reputation | Scoop.it
The public relations field once stood as a leading pioneer in the social space. That positioned is in jeopardy, unless the industry can embrace the following skills. (Is PR staying behind in this fast-evolving generation?
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You don't have a social media problem, you have a reputation problem - Memeburn

You don't have a social media problem, you have a reputation problem - Memeburn | Corporate Communication & Reputation | Scoop.it
Memeburn
You don't have a social media problem, you have a reputation problem
Memeburn
I'm really not a fan of the phrase: “you have a problem in social media”.
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Is PR your organization's conscience?

Is PR your organization's conscience? | Corporate Communication & Reputation | Scoop.it

A new study about ethics and communication has received a fair share of discussion in the public relations trade publications recently[...] the study brings up to date a long-standing discussion among public relations educators and professionals about the role of PR professionals in guiding an organization’s ethical decision making.

Mafalda Correia's insight:

This study shows that PR, when properly understood and practiced, is ethical by nature. What has changed? When PR professionals have the opportunity to participate in the company's overall management, they can play their role in promoting relations, representing both the publics and the company interests.

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When Rudeness Dominates Your Work Culture, Everyone Pays the Price

When Rudeness Dominates Your Work Culture, Everyone Pays the Price | Corporate Communication & Reputation | Scoop.it
 You’re rude because your boss is rude.
read more

Via The e.MILE Community
Mafalda Correia's insight:

Quando o chefe é bruto e mal educado, legitima os colaboradores a agirem da mesma forma. É essa a imagem que muitas empresas trasmitem de si próprias.

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Mercor's curator insight, January 31, 2013 8:02 AM

Rescooped by David Hain from Inspirational Leadership Management and Engagement onto Organisation Development

Kudos's curator insight, January 31, 2013 10:32 AM

You reap what you sow. It does not mean that your leaders are rude or mean necessarily but it does mean you need to pay attention to your hiring practices and values. Hire slow, fire fast.

Ricard Lloria's comment, January 31, 2013 4:54 PM
Thank you so mucha Christina and David! Re scoopit :)
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How to handle rejection from journalists when doing PR

How to handle rejection from journalists when doing PR | Corporate Communication & Reputation | Scoop.it
When you pitch a story to a reporter, and the reporter isn't interested, it's easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt. That would be a big mistake.
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Global Best-in-Class Employee Communications Research | Institute for Public Relations

...The research found that global best-in-class companies share four principal qualities in the way they communicate with their employees:

-  They have an employee-centric focus that drives communication strategy            -  They set benchmarks and goals that align with corporate goals           

-  They measure performance and success toward goals, while tracking employee attitude           

-  There is a deep-rooted desire to always improve communication with employees and build upon current success....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 30, 2013 5:50 PM

Video has more detail on the employee communications research.

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Steve Jobs' Best Video Moments on Stage (1/3)

★ Comment and thumbs up ★ Please make sure to subscribe my YouTube channel if you haven't already! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Steve Jobs' Best Video ... (And now, from the master. Use Mr.

Via Donna Lipman
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Donna Lipman's curator insight, January 28, 2013 4:44 PM

Always good to see how he did it!