Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
While this infographic has five tips to help brands create content,** the tips apply to anyone -- including you. We encounter multiple stories on a daily basis, regardless of our job.
Are you sure you want to delete this scoop?
Practical PR writing tips in infographic form.
Iran's space program is kind of like North Korea's search for mythical horse-like creatures: Officials say it's moving along, and you don't really believe them, but you're still a little concerned because what if unicorns are real?
In today’s rapidly changing, globally connected communications landscape, several questions are often raised, including what is the best way to allocate communications resources around the globe? How is the public relations industry shifting to adapt to the changing market mix? How are clients’ needs and expectations of their agencies evolving?
Chinese Media Hacker Ninjas: Bad Form, Bad Habits, Bad PR Forbes If China wants to know what we know and what we think, don't hack reporters, hire a really good international PR firm to do perceptual audits of internationally significant...
Social media and community have changed the landscape of communications. Corporate communication personnel now need a new set of competencies. Businesses nee... (Social media has changed corporate communication.
A simple but very clear exposition of the new challenges that communication professionals have to deal with.
The relationship between an organization and its PR agency is a complicated one. To run smoothly, it should include these traits.
PR is often maligned as a purveyor of greenwash but what if it was employed to play a more active role in building trust, asks Andrew Last
There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. This infographic offers a really interesting look at the influence of colors on some very familiar logos.
Something to think about when rebranding your company.
I love color and am fascinated by the emotional correlation. I love even more that the correlation is made to graphic design and logos in particular.
The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top of the organization are among the key challenges facing corporate communicators.
It has proven more cost-effective for companies to hire in-house staff to accomplish goals than to try to outsource to high cost agencies.However, there is one major drawback to having everything in-house and that is stagnation. The greatest area of profit for an organisation lies somewhere in between.
I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annualCES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. So imagine my surprise when I realized one of the undercurrents of the event, burbling repeatedly to the surface, was a desire to cut back on social media efforts.
That doesn't mean doing less overall or abandoning new media. But it does speak to a desire to prune and focus on the platforms that have the most impact. It's hard to say no to the crush of social media demands. During a panel I moderated with well-known blogger and tech expert Robert Scoble, he said there was no alternative to constant, ubiquitous engagement and held up a spare battery he carried for his smartphone, so he'd never run out of juice. No time to respond to tweets? Do it while you're walking down the hallway, he said. Plenty of people agree with him....
Feeling overwhelmed by too much social media? Nice counterpoint from Dorie Clark.
January 2013 marks the 125th birthday of the National Geographic Society. Over the decades, the magazine has transported readers to faraway places, introduced the world to new species and provided a window into a world of exploration and discovery.
A study of 23 Indian Companies in Eastern India by Vijay Kapur & Enakshi Sengupta. The findings reveal a very low CSR score as most companies are altruistic in nature with no value creation and CSR missing from core business strategy.
His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader economy. I'd go further and say public relations doesn't just play a significant role in the ...
The public relations field once stood as a leading pioneer in the social space. That positioned is in jeopardy, unless the industry can embrace the following skills. (Is PR staying behind in this fast-evolving generation?
Memeburn You don't have a social media problem, you have a reputation problem Memeburn I'm really not a fan of the phrase: “you have a problem in social media”.
A new study about ethics and communication has received a fair share of discussion in the public relations trade publications recently[...] the study brings up to date a long-standing discussion among public relations educators and professionals about the role of PR professionals in guiding an organization’s ethical decision making.
This study shows that PR, when properly understood and practiced, is ethical by nature. What has changed? When PR professionals have the opportunity to participate in the company's overall management, they can play their role in promoting relations, representing both the publics and the company interests.
You’re rude because your boss is rude. read more
Quando o chefe é bruto e mal educado, legitima os colaboradores a agirem da mesma forma. É essa a imagem que muitas empresas trasmitem de si próprias.
Rescooped by David Hain from Inspirational Leadership Management and Engagement onto Organisation Development
You reap what you sow. It does not mean that your leaders are rude or mean necessarily but it does mean you need to pay attention to your hiring practices and values. Hire slow, fire fast.
When you pitch a story to a reporter, and the reporter isn't interested, it's easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt. That would be a big mistake.
...The research found that global best-in-class companies share four principal qualities in the way they communicate with their employees:
- They have an employee-centric focus that drives communication strategy - They set benchmarks and goals that align with corporate goals
- They measure performance and success toward goals, while tracking employee attitude
- There is a deep-rooted desire to always improve communication with employees and build upon current success....
Video has more detail on the employee communications research.
★ Comment and thumbs up ★ Please make sure to subscribe my YouTube channel if you haven't already! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Steve Jobs' Best Video ... (And now, from the master. Use Mr.
Always good to see how he did it!
The 2016 Olympics could be a platform that lures swathes of future tourists to Rio de Janeiro, or one that makes them determined to stay away entirely.
Apple’s code of PR silence may have worked when Steve Jobs was around, but a bigger Apple at war on various fronts with Samsung, Facebook, Amazon and Google needs PR outreach to temper Wall Street’s financial expectations.
These little-known options can help simplify the process at little cost.Get the latest blog articles on business ideas and trends from Entrepreneur.com....
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
Very useful tools to consider for free or low cost including Sendible, ViralHeat, Jugnoo and Hootsuite.
The decision was made by the agency charged with finding French alternatives to foreign-language terms (RT @nprnews: Mon Dieu!