Corporate Communication & Reputation
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Corporate Communication & Reputation
Contributions of strategic communication to build companies' reputation
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What’s the Big Idea? – Blog | SustainAbility

What’s the Big Idea? – Blog | SustainAbility | Corporate Communication & Reputation | Scoop.it
Mark Lee & Chris Guenther assess how important branded corporate sustainability programs are to performance potential.
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Do Not Underestimate the Power of PR

Do Not Underestimate the Power of PR | Corporate Communication & Reputation | Scoop.it

Amazingly many just love to trash PR. It’s expensive, its value is hard to measure and it’s not always clear how hiring a PR professional would help your startup. Besides, while people like to influence others, they don’t like the idea of being influenced. That is the double-edged sword that makes PR such a hotly discussed subject.

Mafalda Correia's insight:

An advice from Pros: "Whether you choose to hire a team member or a firm to do your PR, make sure it does not come as an after-thought. Done well, PR can do wonders for your business, done poorly or not at all you can seriously damage your brand and reputation."

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Despite stereotypes, Germany highly regarded | DW.DE |

Despite stereotypes, Germany highly regarded | DW.DE | | Corporate Communication & Reputation | Scoop.it
The way Germany is handling the euro crisis and the international financial crisis has changed the country's image abroad. But how the rest of world looks at Germany is still marked by stereotypes - both good and bad.
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YouTube Announces That It Has Hit One Billion Monthly Users, Which Is Roughly Ten Super Bowl Audiences | TechCrunch

YouTube Announces That It Has Hit One Billion Monthly Users, Which Is Roughly Ten Super Bowl Audiences | TechCrunch | Corporate Communication & Reputation | Scoop.it

Today, YouTube announced that it has hit a billion monthly users, which is an extremely insane metric. We know that YouTube is the go-to place for silly, interesting and important videos, but these numbers are something that even TV networks dream of.

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7 Steps to Better DIY PR - Forbes

7 Steps to Better DIY PR - Forbes | Corporate Communication & Reputation | Scoop.it

Public Relations can be a very powerful promotional tool but if you don't do it for a living, it can also be immensely daunting" .

Mafalda Correia's insight:

Here is a great analogy."PR is like running, writing and lovemaking: almost everyone can do it, not everyone can do it at a world-class level."

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FORMER APPLE BOSS: Apple's PR Approach Has Become Laughable -- Time For A New Strategy

FORMER APPLE BOSS: Apple's PR Approach Has Become Laughable -- Time For A New Strategy | Corporate Communication & Reputation | Scoop.it
Apple's role in the industry has changed, says Jean-Louis Gassée. Now its style must change.
Mafalda Correia's insight:

Communication strategy must be adapted to the new reality. Apple is now a market leader that speaks like the challenger it used to be. It's famous hiperbolized style of communication looks now meaningless.

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Small Girls’ PR Rules: Their Story Comes First

Small Girls’ PR Rules: Their Story Comes First | Corporate Communication & Reputation | Scoop.it
In the conference room at a Brooklyn shared work space called Williamsburg’s Secret Clubhouse, Small Girls PR sits around the table planning out the week ahead.
Mafalda Correia's insight:

Small Girl PR traded the usual invisibility of PR agencies for a high profile presence in their clients campaigns. It works pretty well, because the owners took good care of their brand in the first place.

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The Seven Essential Characteristics Of Innovative Companies

The Seven Essential Characteristics Of Innovative Companies | Corporate Communication & Reputation | Scoop.it

Innovation is nothing more than a tool that enables companies to achieve unique, strategic goals. Here are seven essential characteristics of innovative companies. 

 
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Smart-City; Smart PR Pros - Forbes

Smart-City; Smart PR Pros - Forbes | Corporate Communication & Reputation | Scoop.it
Smart-City; Smart PR Pros
Forbes
This is another demonstration of how the public relations business is morphing even more so into a science of behavior, technology and communications.
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No, PR does not look more like advertising | Articles | Main

No, PR does not look more like advertising | Articles | Main | Corporate Communication & Reputation | Scoop.it
If anything, it's the other way around. Marketing and advertising are morphing more into public relations.
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Most Don't Integrate CSR With Communications Strategy

Only about a quarter (28 percent) of organizations with a corporate social responsibility strategy are integrating it into their corporate communications strategy.
Mafalda Correia's insight:

Grayling Pulse survey also found that only 15 percent of organizations have a fully developed CSR or sustainability strategy, while 26 percent have no official strategy at all.

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Best Propaganda Video Ever Makes Ridiculous Claims About America

Best Propaganda Video Ever Makes Ridiculous Claims About America | Corporate Communication & Reputation | Scoop.it
A new alleged propaganda video from North Korea depicts America as a country full of poor people who live in tents, drink coffee made of snow and eat birds.
Mafalda Correia's insight:

I would love to learn how to make coffee out of snow...

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The Difference Between Content Curation and Link Spraying | Social Media Today

The Difference Between Content Curation and Link Spraying | Social Media Today | Corporate Communication & Reputation | Scoop.it
"Content curation" is one of those phrases that gets repeated ad nauseam without much thought into what it actually means or what role it should play in our digital marketing strategies.
Mafalda Correia's insight:

Content curation suppose human intervention to add value to the information. Be it a comment that helps to contextualize, a personal perspective or interpretation, it will create a unique experiece to the reader. 

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Social Media to Improve (Corporate) Internal Communication

Social media can improve, corporate communication saving companies resources. The presentation showcases examples of IBM and Ikea and how they saved through social networks.
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Wikipedia editors debate role of PR professionals - PRWeek

Wikipedia editors debate role of PR professionals
PRWeek
NEW YORK: A Wikipedia spokesperson said Friday that its editors have not determined a policy for whether PR professionals should be allowed to submit content on behalf of clients.
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Why are there so few men in PR? | Articles | Main

Why are there so few men in PR? | Articles | Main | Corporate Communication & Reputation | Scoop.it

"According to studies, nearly 85 percent of our industry is comprised of women. This PR executive offers four theories as to why fewer men work in public relations than women".

Mafalda Correia's insight:

Too much work and poor pay are two of the issues that keep men away from this industry.

 

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Influence vs Advocacy: Which Rules The Digital Kingdom | AT&T Networking Exchange Blog

Influence vs Advocacy: Which Rules The Digital Kingdom | AT&T Networking Exchange Blog | Corporate Communication & Reputation | Scoop.it

Understanding the Difference--and Why Both Are Important... ... What’s the difference between influence and advocacy? The differences are quite notable but the answers aren’t often sought. Influencers are individuals who’ve earned authority on any given topic and have built a community or series of communities around their body of ideas or work. They have the capacity to cause an effect on the character, actions or behavior of someone or something. Advocates are champions (and/or enthusiastic customers) who align with or embody the tenets or the mission of a thing (in this case a brand) or a cause. Advocates may or may not carry influence individually. When advocates unite, the concerted group can wield influence. On the subject of influence, Technorati recently released its 2013 Digital Influence Report. In it, I discovered some interesting stats about the various ways that brands are approaching influence....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 21, 2013 1:08 PM

Understanding the Difference--and Why Both Are Important...

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What do Social Media Managers Do All Day? [Infographic] | Corporate communication perspectives

What do Social Media Managers Do All Day? [Infographic] | Corporate communication perspectives | Corporate Communication & Reputation | Scoop.it
Mafalda Correia's insight:

Good insight into the role

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Newsroom cuts a boon for PR but a turnoff for readers, report finds

Newsroom cuts a boon for PR but a turnoff for readers, report finds | Corporate Communication & Reputation | Scoop.it
Widespread cost cutting in newsrooms has led to less investigative journalism, more weather and traffic reports and greater opportunities for lobbyists to get their message into the media, a US report has found.
Mafalda Correia's insight:

The impact of cost cutting in the media industry to the consumers: more content generated by algorithms, less interpretation and contextualization of the news, less coverage of events...and more public relations workers!

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15 Social Media, Content Marketing & Blogging Gotchas | Heidi Cohen

15 Social Media, Content Marketing & Blogging Gotchas | Heidi Cohen | Corporate Communication & Reputation | Scoop.it

"Julius Caesar was told to “Beware the Ides of March” by a soothsayer. Ignoring the warning led to his downfall on this day in 44 BC. Do you know where your reputation and business may be at risk from your social media, content marketing and blogging activities?"

Mafalda Correia's insight:

While some companies are afraid to engage on social media, many others overlook the more obvious dangers. Check out the main risks and the tactics you can use to fight it.

 

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Managing the Evolution of Your Startup's Corporate Culture - Forbes

Managing the Evolution of Your Startup's Corporate Culture - Forbes | Corporate Communication & Reputation | Scoop.it

By the time most organizations start thinking about corporate culture, they already have one. Rick Rudman, co-founder and CEO of cloud marketing software provider Vocus, is unashamedly open that he and his co-founders did not plan their culture. It emerged. But, as it emerged, they made conscious choices about what to keep and what to evolve.

Mafalda Correia's insight:

As Rudman says, "corporate culture is the only truly sustainable competitive advantage".

 

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5 reasons why reporters hate your PR pitches

5 reasons why reporters hate your PR pitches | Corporate Communication & Reputation | Scoop.it

People pay you money and then expect you to get things written about them. Some of them think that their product is the most important thing in the world. (...) This leads to, much like a lovestruck teenager, some PR people to do some crazy things out of desperation or from not knowing any better. The result is pitches sent out to hundreds of reporters that are at best annoying and at worst offensive.

Mafalda Correia's insight:

Unfortunately these awful pitches are more usual than they should. I blame ignorance and insufficient training of PR professionals for that.

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Sheryl Sandberg: The Importance of Authentic Communication

Sheryl Sandberg, COO of Facebook, talks about the importance of communication in scaling one's own career and business relationships. She recommends that...


Via Alana Quintyne
Mafalda Correia's insight:

Great advice. So simple and yet so inspiring

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Influencia - Relations publics - Pourquoi payer des frais quand on peut l’éviter?

Influencia - Relations publics - Pourquoi payer des frais quand on peut l’éviter? | Corporate Communication & Reputation | Scoop.it
Dans le très rentable marché des agences de voyage en ligne, les fameux frais de dossier ne sont pas toujours un mal nécessaire.
Mafalda Correia's insight:

A great PR campaign conceived by the agency Sefiani to on behalf of Expedia Australia to support his advertising campaign "No fees". See what they have done and outcomes.

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No 10's new PR man has Whitehall in a spin - Telegraph

No 10's new PR man has Whitehall in a spin - Telegraph | Corporate Communication & Reputation | Scoop.it

Alex Aiken has ruffled feathers with a full-on critique of the Civil Service’s performance. As if the Tories weren’t in enough trouble, Whitehall’s top mandarins are abuzz with gossip about the Government’s new spin doctor-in-chief – and his talent for alienating the maximum number of people in the shortest possible time.

Mafalda Correia's insight:

An expert in communications without tact...

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