Why is having a content strategy so important? Social media is just media now. The convergence is no longer a possibility. It is a reality. According to the 2013 eNonprofit Benchmarks study by NTEN and M+R, nonprofit Facebook pages grew by 46 percent last year and nonprofit Twitter audiences rose by 264 percent. The need to feed the beast with content is only growing more important.
The struggle to create effective content strategies for social networks either comes from not having enough time to devote to social media or not having enough content to post. Truth be told, most nonprofits have an overwhelming amount of content on their websites or other communication channels that can be easily repurposed for social. Below are 10 tips for managing your time and dealing with the problem of feeding your organization’s social media beasts.