If you have had your ear to the ground in the world of startups, you have probably heard the phrase "content is king." Indeed, many industry pros are pointing to content entering a golden age and companies are taking notice. Yahoo is bolstering its editorial strategy (including bringing Katie Couric on board), Vox Media continues to expand the companies under its umbrella and BuzzFeed may be taking over the world (well, not really). But with this explosion of content, there is a lot of room for sub-par "meh."
For many, to rise above the crowd, there needs to be a focus on storytelling (another huge buzzword). Not only does it creates an urge within the reader to read more about what is written, but it can also boost your brand and presence. Plus, customers are more apt to feel a connection with your company.