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Michael Bay’s CES Fail: Why Communication Strategies Can Make or Break You

Michael Bay’s CES Fail: Why Communication Strategies Can Make or Break You | Corporate Communication & Reputation | Scoop.it

Until a few days ago, Michael Bay made headlines for the movies he directed, mainly blockbuster, action flicks like those in the Transformers series. But now he’s making headlines and trending on Twitter for a very different reason: his embarrassing moment at the Consumer Electronic Show (CES).

Bay was hired by Samsung to speak in front of CES participants and media to promote Samsung’s new curved HDTVs. When he went to deliver his speech, the teleprompter failed. Thrown off, flustered, and unable to ad lib, Bay walked off stage, leaving Samsung Executive Vice President on stage to apologize for him.

Both Samsung and Bay are being pummeled with criticism and are in major clean-up mode.

What went wrong from a communications perspective?

Bay’s speech was entirely scripted, so when the teleprompter failed, he lost his crutch. He initially said “I’ll just wing this” but clearly proved unable to do so. The problem with scripted speeches that either haven’t been practiced or that rely on technology to be delivered is that there’s little room for error. While the teleprompter structure can be helpful, it’s very constraining and not forgiving when issues arise.

What can we learn from this very public communication incident?

Mafalda Correia's insight:

Preparation, practice and authenticity are the main ingredients of a good speech and the key to gracefully overcome unforeseen situations.

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Eight PR Terms You Should Know But Only Vaguely Understand - Forbes

Eight PR Terms You Should Know But Only Vaguely Understand - Forbes | Corporate Communication & Reputation | Scoop.it

Journalists, and the public relations people who work to sway them, deal in a jargon of their own. Before you wade into the world of the press, either via a chat with a reporter or the hiring of PR help, it would probably help to get a feel for this vocabulary.

Below, we’ve gathered eight terms that you’ve probably heard before but only vaguely understand.

Embargo

On-record

Off-record

On background

Not for attribution

Media List

Press Release

Ugly Duckling Exclusive

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Celebrating the cultural impact of PR at the V&A - The Independent

Celebrating the cultural impact of PR at the V&A - The Independent | Corporate Communication & Reputation | Scoop.it

Ironically, PR often gets a bad rep. Although PR professionals see themselves as “reputation managers”, the truth is that some of their own have let the side down badly over the years.

Alastair Campbell was portrayed by many as a manipulative spin-doctor; crazy fashion PR Lynne Franks was satirised in Absolutely Fabulous; while Andy Coulson, David Cameron's former communications director, had a spell in prison (albeit as the result of his journalistic endeavours, not his later PR days).

So it is refreshing that celebrity PR Alan Edwards - who has advised David Bowie and David Beckham - is curating a rare exhibition dedicated to public relations at London's V&A Museum this spring.

Entitled Print the Myth: PR and the Modern Age, the exhibition sets out to explain and celebrate PR's role in shaping popular culture and politics in modern Britain.

Mafalda Correia's insight:

Great idea! And one more reason to return to one of the greatest european museums.

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How to Explain PR to Your Friends - Business 2 Community

How to Explain PR to Your Friends - Business 2 Community | Corporate Communication & Reputation | Scoop.it

Samantha Jones and I have nothing in common.
I don’t own a Fendi bag or bright-pink work suit. I don’t plan parties for celebrities, and I definitely don’t walk the red carpet on a Saturday night.

Unlike Samantha, I’m a public relations professional.

I build comprehensive PR plans. I crunch website analytics numbers. I develop creative initiatives to engage consumers across legacy and digital platforms.

But ask any person on the street what public relations is, and nine times out of 10 you’ll get some form of party planning or spin (or just complete confusion).

Thanks, Sex and the City. You really did us a solid.

Mafalda Correia's insight:

The jargon-free approach to explain PR.

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A Look Inside Obama's PR Machine - Hit & Run : Reason.com

A Look Inside Obama's PR Machine - Hit & Run : Reason.com | Corporate Communication & Reputation | Scoop.it

"Reality Show President: Inside the White House PR Machine" was produced by Todd Krainin and was released on May 9, 2014. Here's the original write up:

I am who the media says I am. I say what they say I say. I become who they say I've become."—Barack Obama, The Audacity of Hope, 2006.

"Let me say it as simply as I can: Transparency and the rule of law will be the touchstones of this presidency."—Barack Obama, 2009.

Which Barack Obama is telling the truth here? Writing as a U.S. senator from Illinois, Obama laments that there will always be a barrier—the independent media—between him and the people he serves. As a public figure, his identity will be created by reporters and critics that he cannot control, distorted by the lenses of photographers who don't answer directly to him. 

Only three years later, as commander in chief, President Obama took a far more trusting tone with the media. In his earliest speeches, he promised an administration of unparalleled openness, access, and integrity. Indeed, he asserted he was running "the most transparent administration in history" just four months before Edward Snowden spilled the beans on the National Security Agency.

"The White House has effectively become a broadcast company," says Michael Shaw, publisher of Bagnewsnotes.com, a site dedicated to the analysis of news images. Shaw explains how strategically composed photos, taken by official White House photographers, travel from social media sites that are controlled by the administration to the front pages of newspapers around the world.

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Facebook's big move into your work communication - CNBC

Facebook's big move into your work communication - CNBC | Corporate Communication & Reputation | Scoop.it

Facebook is piloting an enterprise solution that helps employees collaborate, sources tell CNBC.

The company plans to keep the At Work experience totally separate from the rest of its tools, an acknowledgment that people see Facebook as being primarily for personal communication and may not want any crossover.

All the info within the Facebook At Work experience will remain there, and won't be transferred over to your personal Facebook timeline, sources said. 

For now, Facebook isn't making any money off this. It's not putting any ads on the pilot program, nor is it charging the pilot companies. Though it's early in the test, the new product will likely be rolled out in the next couple of months, sources said.

Mafalda Correia's insight:

As there are so many colaboration tools already available, will FB be able to offer a better solution?

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Absolute Motors #01

Absolute Motors #01 | Corporate Communication & Reputation | Scoop.it

A new digital magazine for auto enthusiasts is born. Made in Portugal for all Portuguese-speaking communities around the world.

 

Web http://revista.absolute-motors.com/01

iOS https://itunes.apple.com/us/app/absolute-motors/id923331409?l=pt&ls=1&mt=8
Android https://play.google.com/store/apps/details?id=com.gmail.absolutemotors

Mafalda Correia's insight:

Nasceu uma revista de automóveis digital à séria. Está disponível em versão web e app, para ser lida em qualquer pc, mac, tablet ou telemóvel. Sem códigos de acesso ou assinaturas. É só entrar e desfrutar...

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After Our Uber Exposé, Their PR Team Tried to Dupe Us

After Our Uber Exposé, Their PR Team Tried to Dupe Us | Corporate Communication & Reputation | Scoop.it
Yesterday — barely 24 hours after we published a first-person essay critical of Uber — L.A. Weekly's editorial assistant was contacted by a stranger offering a first-person essay about how great Uber is. It was kind of strange. It was purportedly written by a former taxi driver named Cabdi Xuseen ("Confessions...
Mafalda Correia's insight:

A lie easy to be found out is the kind of incompetent work that ruins the reputation of all PR professional.

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Why narratives are more powerful than ideas

Why narratives are more powerful than ideas | Corporate Communication & Reputation | Scoop.it
There is an enormous amount of whining these days about our ideological debates. This gets the problem wrong. Ideological debates are fought over ideas, but politics is more often about competing stories, or, as the eggheads call them, "narratives."

Via Cathryn Wellner
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4 Principles of Creativity You Should Use Every Day

4 Principles of Creativity You Should Use Every Day | Corporate Communication & Reputation | Scoop.it

Think about that moment when an idea strikes you. It’s inspiring. Whether you write, paint, sing, compose, or take photos, there are moments when it just flows. In that perfect moment it all comes together beautifully and you remember why you love being a creative. But more often than not, the creative process does not feel like floating on clouds. It involves a lot of discipline, routine, structure, habit, persistence, and self-control. These aspects of the process are not fun to implement, nor do they feel very inspirational, but they are what give creativity its backbone.

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Sloppy journalism makes me wonder why PR people bother

Sloppy journalism makes me wonder why PR people bother | Corporate Communication & Reputation | Scoop.it
The demise of the subeditor destroys the credibility of the printed word and undermines PRs’ relationship with their clients
Mafalda Correia's insight:

Gremlins are imaginary little creatures that get inside things, especially machines, and make them stop working. In journalism it is now a "thin cover-up for a lack of properly trained subeditors, or subs and production editors who are just too time-pushed, stressed and underpaid to do their jobs as effectively as they once did." 

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Can Twitter make money out of breaking news or is a platform for PR?

Can Twitter make money out of breaking news or is a platform for PR? | Corporate Communication & Reputation | Scoop.it

GreJane Martinson: Vivian Schiller and other management departures highlight conflict over the future direction of the social media company

Mafalda Correia's insight:

Great article!

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Microsoft Stories: Best Brand Storytelling Site On The Web?

Microsoft Stories: Best Brand Storytelling Site On The Web? | Corporate Communication & Reputation | Scoop.it
After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. Clean. Easy to scan. Big, popping visuals. It’s a pretty slick site.
Mafalda Correia's insight:

Corporate storytelling at its best

Excelente exemplo de corporate storytelling

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The 7 D's of PR Outreach: Creating a Media List That Actually Works

The 7 D's of PR Outreach: Creating a Media List That Actually Works | Corporate Communication & Reputation | Scoop.it
Just as a tree falls in the woods with no one to hear it make a sound, content is only great if there are people to enjoy it and share it. So, before you write the perfect pitch and start your outreach, you must be sure to have a rock-solid media list.
Mafalda Correia's insight:

Great advice on how to pitch the media properly

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Because you're worth it: stop underestimating the value of good PR - The Guardian

Because you're worth it: stop underestimating the value of good PR - The Guardian | Corporate Communication & Reputation | Scoop.it
Driven by fear that they will lose their clients, many agencies are giving away their services for free – and it’s damaging for all

 

There are two reasons agencies need to stop giving away their time. The obvious one is the detrimental effect it has on the business itself. Employees will work more than they should, giving less time to new business which is necessary to help the business grow. Other clients may also get less time leaving you with a risk of losing their business. As we all know, rumours spread quickly in the industry and it doesn’t take long for an agency to become known as a sweatshop.

The second reason is the agency employees. These are the people who are expected to work long hours and be contactable 24 hours a day. If they are flat out working on certain clients to keep them happy, they will then have to pick up other work or new business afterwards, meaning days become longer, work-life balance isn’t balanced, salaries do not increase, motivation drops and the worst part of it all: negativity increases. We all know that negativity spreads like wildfire.

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Nancy Schott-Mensh's curator insight, March 25, 1:02 PM

Everybody appreciates good service and freebies, but it can also lead to information overload and employees not getting compensated adequately for the services that they have provided.

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I Read and Replied to Every Single PR Email I Received for a Week

I Read and Replied to Every Single PR Email I Received for a Week | Corporate Communication & Reputation | Scoop.it
Every press release. Every event invite. Every media alert. Everything.

Like most of the journalists I know, I spend about a third of my workday writing articles, another third making bad jokes on Twitter, and another third deleting press releases. It's not that I’m unappreciative of the PR people who score me interviews and pass along stories—it’s just that there are so frighteningly many of them, and for every inbox blast that’s relevant to me, there are four or five more that may as well be from a Nigerian prince.

But what if I’m missing something? What if I’m turning my back on the next great American cookbook or home appliance chain or photos of LeAnn Rimes’s latest outfit? I resolved to find out. Inspired by New York magazine’s “I Talked to Strangers for a Week, and It Did Not Go Well,” I set about engaging with the digital strangers who pop into my inbox every workday. In brief: I replied to every PR email I received for an entire week, regardless of the subject matter or sender.

Mafalda Correia's insight:

All PR pros should read this. 

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Anne Lamott on Writing and Why Perfectionism Kills Creativity

Anne Lamott on Writing and Why Perfectionism Kills Creativity | Corporate Communication & Reputation | Scoop.it

"Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life, and it is the main obstacle between you and a shitty first draft."

Anne Lamott'


Via Bobby Dillard
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The Messy Minds of Creative People - Scientific American (blog)

The Messy Minds of Creative People - Scientific American (blog) | Corporate Communication & Reputation | Scoop.it

The creative process– from the first drop of paint on the canvas to the art exhibition– involves a mix of emotions, drives, skills, and behaviors. It’d be miraculous if these emotions, traits and behaviors didn’t often conflict with each other during the creative process, creating inner and outer tension. Indeed, creative people are often seen as weird, odd, and eccentric.

Over the years, scientists have attempted to capture the personality of creative people. But it hasn’t been easy putting them under the microscope. As psychologist Mihaly Csikszentmihalyi, who has interviewed creative people across various fields points out, creative people “show tendencies of thought and action that in most people are segregated. They contain contradictory extremes; instead of being an “individual,” each of them is a “multitude.”

Mafalda Correia's insight:

That explains it all!

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Dora Assis's curator insight, February 11, 9:00 AM

Isto explica tanta coisa! ;-)

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The Reputation Complex - Navigating the Blur in a Liquid World

The 'Reputation Complex' is a moving combination of various reputational factors, components and drivers that are linked in a close and complicated way. This c…
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BP breaks new ground in PR, issuing a PR release about its PR release - Los Angeles Times

BP breaks new ground in PR, issuing a PR release about its PR release - Los Angeles Times | Corporate Communication & Reputation | Scoop.it
Evidently feeling some heat over a corporate press release that somehow found its way into Politico Magazine masquerading as an "opinion" op-ed, BP took the unusual step Wednesday of issuing a corporate press release about it.
Mafalda Correia's insight:

A foolish act seems even more foolish when performed by a global company like BP, who should have learned something from recent events.

 

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Study: Income Inequality And Tax Avoidance Take Toll On Corporate Reputation

Study: Income Inequality And Tax Avoidance Take Toll On Corporate Reputation | Corporate Communication & Reputation | Scoop.it

A new study reveals a sharp geographic divide between public attitudes towards corporations, with far more cynicism prevalent in developed markets around the world.

In short, the general public in developed economies has a much more cynical view of corporations compared to the general public in emerging economies. In developed economies, for example, 52% of the general public has a favorable view toward corporations, compared to 72% of the general public in emerging economies.
The survey does, however, reveal general consensus on one critical topic — with both 'main street' and the C-suite agreeing that corporate CEOs don't care much about income inequality, because it means they are getting wealthier.
59% of C-suite respondents in emerging markets agreed with that statement, along with 56% of C-suite respondents in developed markets, compared to 64% and 60% of the general public in emerging and developed economies, respectively.  

Mafalda Correia's insight:

The worrying cynicism towards corporations in developed markets: most people believe that strong companies use their influence to manipulate the system to gain unfair advantages.

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The Collaborative Economy Disrupts Revenue [SLIDESHARE]

The Collaborative Economy Disrupts Revenue [SLIDESHARE] | Corporate Communication & Reputation | Scoop.it
Ten years ago, we forecasted that social media would be disruptive to corporations. It was, but mainly to marketing functions, customer care, and corporate communications functions. Fast forward to today. Using these technologies and mobile apps, we’re seeing the rise of people getting what they need from each other: They’re sharing homes, cars, rides, money, goods, and their time. In this slideshare, I’m collecting stats of disruption and will update as the market develops.
Mafalda Correia's insight:

Good insights about the collaborative economy and the impact on the relationship companies have with their customers. 

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Six types of PR client personalities and the best ways to handle them

Six types of PR client personalities and the best ways to handle them | Corporate Communication & Reputation | Scoop.it
narwhal
Mafalda Correia's insight:

Every PR manager wants to have the Unicorn. It's a pity that these magical beings have never been seen. We must content ourselves with the other types of clients.

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Top Five Public Relations Takeaways of 2014 (So Far)

Top Five Public Relations Takeaways of 2014 (So Far) | Corporate Communication & Reputation | Scoop.it
As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some of the most memorable concepts that caught…...

Via heidi groshelle
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7 Ways social media has changed leadership | Mark Schaefer

7 Ways social media has changed leadership | Mark Schaefer | Corporate Communication & Reputation | Scoop.it

When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. It turned out to be one of the most interesting classes I have ever taken and it set in motion a life-long study of what it means to be a leader.

 

The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership. I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 7, 2014 1:49 AM

Mark Schaefer writes a really thoughtful post about the challenges of leadership in the digital era.

Guru Hospitals's curator insight, October 7, 2014 2:19 AM

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The Social Media Advertising Guide for Twitter, Facebook and LinkedIn

The Social Media Advertising Guide for Twitter, Facebook and LinkedIn | Corporate Communication & Reputation | Scoop.it
Social media is an effective paid digital channel. Here's a look at social media advertising options and best practices for Twitter, Facebook and LinkedIn.
Mafalda Correia's insight:

Great tips for beginners

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