While PR firms were not the target of this particular investigation, it’s something to be aware of and be cautious of when or if you are asked to write reviews on behalf of a client.
The NY attorney general’s office posed as a client to several SEO firms and discovered they were paying freelancers around the globe between $1 and $10 per review posted.
It’s not uncommon to hear about PR firms that are creating whisper campaigns or astroturfing. Know that if your firm participates in those kinds of practices, you could be next.
I don’t know about you, but I don’t want to dole out hundreds of thousands of dollars for something that can so easily be avoided.