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Survey: 59 percent of brands' Wikipedia pages have inaccuracies

Survey: 59 percent of brands' Wikipedia pages have inaccuracies | Corporate Communication & Reputation | Scoop.it

Recent findings published by the PRSA show that the free online encyclopedia could damage a client’s reputation.

According to the study, 59 percent of respondents said their client’s Wikipedia page had one or more factual errors, and 28 percent of those said the pages had at least one “potentially reputation-damaging error.” 
Meanwhile, 38 percent said an error in a Wikipedia article had damaged their company or client’s reputation. 

Mafalda Correia's insight:

This study shows that reputation is not a permanent concern in most companies. What other reason might justify the waste of such an opportunity to present the company properly in a social media attracting 470 million unique visitors monthly?

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Contributions of strategic communication to build companies' reputation
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Facebook's big move into your work communication - CNBC

Facebook's big move into your work communication - CNBC | Corporate Communication & Reputation | Scoop.it

Facebook is piloting an enterprise solution that helps employees collaborate, sources tell CNBC.

The company plans to keep the At Work experience totally separate from the rest of its tools, an acknowledgment that people see Facebook as being primarily for personal communication and may not want any crossover.

All the info within the Facebook At Work experience will remain there, and won't be transferred over to your personal Facebook timeline, sources said. 

For now, Facebook isn't making any money off this. It's not putting any ads on the pilot program, nor is it charging the pilot companies. Though it's early in the test, the new product will likely be rolled out in the next couple of months, sources said.

Mafalda Correia's insight:

As there are so many colaboration tools already available, will FB be able to offer a better solution?

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Absolute Motors #01

Absolute Motors #01 | Corporate Communication & Reputation | Scoop.it

A new digital magazine for auto enthusiasts is born. Made in Portugal for all Portuguese-speaking communities around the world.

 

Web http://revista.absolute-motors.com/01

iOS https://itunes.apple.com/us/app/absolute-motors/id923331409?l=pt&ls=1&mt=8
Android https://play.google.com/store/apps/details?id=com.gmail.absolutemotors

Mafalda Correia's insight:

Nasceu uma revista de automóveis digital à séria. Está disponível em versão web e app, para ser lida em qualquer pc, mac, tablet ou telemóvel. Sem códigos de acesso ou assinaturas. É só entrar e desfrutar...

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After Our Uber Exposé, Their PR Team Tried to Dupe Us

After Our Uber Exposé, Their PR Team Tried to Dupe Us | Corporate Communication & Reputation | Scoop.it
Yesterday — barely 24 hours after we published a first-person essay critical of Uber — L.A. Weekly's editorial assistant was contacted by a stranger offering a first-person essay about how great Uber is. It was kind of strange. It was purportedly written by a former taxi driver named Cabdi Xuseen ("Confessions...
Mafalda Correia's insight:

A lie easy to be found out is the kind of incompetent work that ruins the reputation of all PR professional.

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Why narratives are more powerful than ideas

Why narratives are more powerful than ideas | Corporate Communication & Reputation | Scoop.it
There is an enormous amount of whining these days about our ideological debates. This gets the problem wrong. Ideological debates are fought over ideas, but politics is more often about competing stories, or, as the eggheads call them, "narratives."

Via Cathryn Wellner
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4 Principles of Creativity You Should Use Every Day

4 Principles of Creativity You Should Use Every Day | Corporate Communication & Reputation | Scoop.it

Think about that moment when an idea strikes you. It’s inspiring. Whether you write, paint, sing, compose, or take photos, there are moments when it just flows. In that perfect moment it all comes together beautifully and you remember why you love being a creative. But more often than not, the creative process does not feel like floating on clouds. It involves a lot of discipline, routine, structure, habit, persistence, and self-control. These aspects of the process are not fun to implement, nor do they feel very inspirational, but they are what give creativity its backbone.

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Sloppy journalism makes me wonder why PR people bother

Sloppy journalism makes me wonder why PR people bother | Corporate Communication & Reputation | Scoop.it
The demise of the subeditor destroys the credibility of the printed word and undermines PRs’ relationship with their clients
Mafalda Correia's insight:

Gremlins are imaginary little creatures that get inside things, especially machines, and make them stop working. In journalism it is now a "thin cover-up for a lack of properly trained subeditors, or subs and production editors who are just too time-pushed, stressed and underpaid to do their jobs as effectively as they once did." 

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Can Twitter make money out of breaking news or is a platform for PR?

Can Twitter make money out of breaking news or is a platform for PR? | Corporate Communication & Reputation | Scoop.it

GreJane Martinson: Vivian Schiller and other management departures highlight conflict over the future direction of the social media company

Mafalda Correia's insight:

Great article!

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Microsoft Stories: Best Brand Storytelling Site On The Web?

Microsoft Stories: Best Brand Storytelling Site On The Web? | Corporate Communication & Reputation | Scoop.it
After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. Clean. Easy to scan. Big, popping visuals. It’s a pretty slick site.
Mafalda Correia's insight:

Corporate storytelling at its best

Excelente exemplo de corporate storytelling

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The 7 D's of PR Outreach: Creating a Media List That Actually Works

The 7 D's of PR Outreach: Creating a Media List That Actually Works | Corporate Communication & Reputation | Scoop.it
Just as a tree falls in the woods with no one to hear it make a sound, content is only great if there are people to enjoy it and share it. So, before you write the perfect pitch and start your outreach, you must be sure to have a rock-solid media list.
Mafalda Correia's insight:

Great advice on how to pitch the media properly

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Cross-Cultural Communication: Is Yours at Cross Purposes?

Cross-Cultural Communication: Is Yours at Cross Purposes? | Corporate Communication & Reputation | Scoop.it

Recently, while preparing a formal report on cross-cultural communication for an advanced business writing program, my experiences with language and other cultures resurfaced. In a three-part series, I will present the contents of my report here along with personal insights from my career, a glimpse into the changed world of today’s Communicator. The topic of the report is Cross-Cultural Communication. First part focuses on the Highlights of Cross-Cultural Communication.

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Wally Olins, the man who rebranded British Telecom as BT, dies aged 83

Wally Olins, the man who rebranded British Telecom as BT, dies aged 83 | Corporate Communication & Reputation | Scoop.it
Branding and corporate identity guru whose clients included Volkswagen played integral part in Orange launch. By John Plunkett
Mafalda Correia's insight:

Very sad news. Wally Olins was a brilliant and charming man. I had the privilege of hearing him last year at Rotterdam School of Management. It was the most remarkable and inspiring analysis about the challenges of corporate branding I’ve ever listened to. 

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#Social Survival Manifesto Principle No. 10 Pay it Forward, Now

#Social Survival Manifesto Principle No. 10 Pay it Forward, Now | Corporate Communication & Reputation | Scoop.it

It’s a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between the company or institution you represent and its clients and stakeholders? Goodwill, after all, is capital that can be leveraged towards your objectives and mobilized in times of crisis. One of the keys to this in the 21st century, especially online, is tapping into the Gift Economy.

Until quite recently, the Gift Economy was a dynamic studied by anthropologists and historians. In the societies analyzed by these scholars, the offering of gifts (with no expectation of immediate reciprocity) was a way to cement social and political relationships and to build prestige. Typical case studies here came from Polynesian or Stone Age societies.

With the emergence of a networked society, and largely thanks to the Internet, the Gift Economy has become a powerful yet often misunderstood facet of late capitalism. Given the relatively low cost of producing and sharing digital property (software, music, video etc.) and the massive networks that can now be accessed for distribution, the Internet has opened up a powerful channel for large-scale gift-giving. These days, the free digital gifts we regularly receive from distant ‘gifters’ draw us into relationships that reinforce their prestige and control of key markets.

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How to Win at SEO and Earned Media with Horrible Content

How to Win at SEO and Earned Media with Horrible Content | Corporate Communication & Reputation | Scoop.it

Any content marketer worth their salt has seen "Crap. The Content Marketing Deluge" - a slidedeck that serves as a call-to-arms for only producing quality content online and a condemnation of the alternative. What Velocity Partners may not have predicted, however, is a successful B2B content marketing strategy that relies solely on crap. The Movoto Real Estate blog seems to have cracked this code.

Mafalda Correia's insight:

Interesting perspective about the efficacy of bad content...

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The Reputation Complex - Navigating the Blur in a Liquid World

The 'Reputation Complex' is a moving combination of various reputational factors, components and drivers that are linked in a close and complicated way. This c…
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BP breaks new ground in PR, issuing a PR release about its PR release - Los Angeles Times

BP breaks new ground in PR, issuing a PR release about its PR release - Los Angeles Times | Corporate Communication & Reputation | Scoop.it
Evidently feeling some heat over a corporate press release that somehow found its way into Politico Magazine masquerading as an "opinion" op-ed, BP took the unusual step Wednesday of issuing a corporate press release about it.
Mafalda Correia's insight:

A foolish act seems even more foolish when performed by a global company like BP, who should have learned something from recent events.

 

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Study: Income Inequality And Tax Avoidance Take Toll On Corporate Reputation

Study: Income Inequality And Tax Avoidance Take Toll On Corporate Reputation | Corporate Communication & Reputation | Scoop.it

A new study reveals a sharp geographic divide between public attitudes towards corporations, with far more cynicism prevalent in developed markets around the world.

In short, the general public in developed economies has a much more cynical view of corporations compared to the general public in emerging economies. In developed economies, for example, 52% of the general public has a favorable view toward corporations, compared to 72% of the general public in emerging economies.
The survey does, however, reveal general consensus on one critical topic — with both 'main street' and the C-suite agreeing that corporate CEOs don't care much about income inequality, because it means they are getting wealthier.
59% of C-suite respondents in emerging markets agreed with that statement, along with 56% of C-suite respondents in developed markets, compared to 64% and 60% of the general public in emerging and developed economies, respectively.  

Mafalda Correia's insight:

The worrying cynicism towards corporations in developed markets: most people believe that strong companies use their influence to manipulate the system to gain unfair advantages.

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The Collaborative Economy Disrupts Revenue [SLIDESHARE]

The Collaborative Economy Disrupts Revenue [SLIDESHARE] | Corporate Communication & Reputation | Scoop.it
Ten years ago, we forecasted that social media would be disruptive to corporations. It was, but mainly to marketing functions, customer care, and corporate communications functions. Fast forward to today. Using these technologies and mobile apps, we’re seeing the rise of people getting what they need from each other: They’re sharing homes, cars, rides, money, goods, and their time. In this slideshare, I’m collecting stats of disruption and will update as the market develops.
Mafalda Correia's insight:

Good insights about the collaborative economy and the impact on the relationship companies have with their customers. 

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Six types of PR client personalities and the best ways to handle them

Six types of PR client personalities and the best ways to handle them | Corporate Communication & Reputation | Scoop.it
narwhal
Mafalda Correia's insight:

Every PR manager wants to have the Unicorn. It's a pity that these magical beings have never been seen. We must content ourselves with the other types of clients.

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Top Five Public Relations Takeaways of 2014 (So Far)

Top Five Public Relations Takeaways of 2014 (So Far) | Corporate Communication & Reputation | Scoop.it
As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some of the most memorable concepts that caught…...

Via heidi groshelle
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7 Ways social media has changed leadership | Mark Schaefer

7 Ways social media has changed leadership | Mark Schaefer | Corporate Communication & Reputation | Scoop.it

When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. It turned out to be one of the most interesting classes I have ever taken and it set in motion a life-long study of what it means to be a leader.

 

The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership. I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 7, 1:49 AM

Mark Schaefer writes a really thoughtful post about the challenges of leadership in the digital era.

Guru Hospitals's curator insight, October 7, 2:19 AM

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The Social Media Advertising Guide for Twitter, Facebook and LinkedIn

The Social Media Advertising Guide for Twitter, Facebook and LinkedIn | Corporate Communication & Reputation | Scoop.it
Social media is an effective paid digital channel. Here's a look at social media advertising options and best practices for Twitter, Facebook and LinkedIn.
Mafalda Correia's insight:

Great tips for beginners

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Content We Love: A ‘Snap’-py Approach to Social Media

Content We Love: A ‘Snap’-py Approach to Social Media | Corporate Communication & Reputation | Scoop.it

Though the world of #selfies seems to be dominated by teenagers, they aren’t the only ones turning cameras on themselves.

 

Now that social media has solidified its place as a necessary part of communicating for brands and consumers alike, the audiences on these channels have evolved. Using social media platforms with purpose instead of a scattered approach targets your message to the people most important to it and indicates  the types of content that you should be creating for that audience. Congrats to Grey Group and the WWF on their social-savvy communications efforts!

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"The Periodic Table of Storytelling" Reveals the Elements of Telling ...

"The Periodic Table of Storytelling" Reveals the Elements of Telling ... | Corporate Communication & Reputation | Scoop.it

Dmitri Mendeleev might have designed the original periodic table – a graphic representation of all the basic building blocks of the universe – but artist James Harris has done something way cool with that template — the Periodic Table of Storytelling.

That’s right. Harris has taken all the tropes, archetypes and clichés found in movies (not to mention TV, comic books, literature, video and even professional wrestling) and synthesized them into an elegantly realized chart. Instead of grouping the elements by noble gases or metals, Harris has organized them by story elements — structure, plot devices, hero archetypes. Each element is linked to a vast wiki that gives definitions and examples. For instance, if you click on the element Chk, you’ll go to a page explaining the trope of Chekhov’s Gun. And if you click on Neo, you’ll go to the page for, of course, the Chosen One.

Mafalda Correia's insight:

The table every communication professional should have. Using these story elements in the corporate world will improve corporate stories and capture a larger audience.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

What Does Integrated Marketing Mean to the Future of the PR Professional? | Corporate Communication & Reputation | Scoop.it

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, and there was earned media — and for the most part, everyone understood their role.

If only things were still this easy. Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. The traditional buckets of marketing, advertising, and public relations seem so quaint now.

Customers don’t care about your org chart, your P&L, or which of their agencies are managing which channel. They just expect you to move seamlessly and consistently from channel to channel and device to device, whether that’s using paid, earned, or owned methods.

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What Sex, Food, And Selfies Have To Do With Effective Social Marketing

What Sex, Food, And Selfies Have To Do With Effective Social Marketing | Corporate Communication & Reputation | Scoop.it

Social media has some serious marketing potential. Here's what biologically and socially drives your customers to share content.

 

When we as marketers create experiences, content, and opportunities that help people feel good about themselves, we can tap into the self-disclosure lever, social identity needs, and evolutionary adaptations that predispose people to enjoy helping each other.

Big data, split testing, and software can help us target the right people, identify what goes viral, and scale our efforts. But ultimately, we as marketers have to understand people and the social decision-making mechanisms that produce personal satisfaction.

These lessons from the sciences are particularly valuable right now because social media is increasing the frequency of interactions, and this changes the context of the brand-customer relationship. Theoretically, we have more opportunities to serve a potent biological and social experience and leave an audience with a long-term memory of our brand. In the highest form, our content will produce gratitude for a brand, not merely an impression.

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