How much does a content strategy cost? This is a common question many business owners have when looking to get into the realm of content marketing and everything it encompasses. In the past I’ve written about how the content marketing ecosystem is rapidly evolving and also how much content marketing costs. This post will be about the most important part in the process since strategy is the road map for all content marketing efforts. You will be able to fall back on this plan when you thought you ran out of ideas for brainstorming, creating, and distributing the content that will engage your audience and produce results long after the content has been published.
Why A Content Strategy Is Important
There is an old quote from Winston Churchill which states: “He who fails to plan is planning to fail.” That sentiment is the perfect parallel to creating a strategy for content marketing. Without a strategy, your content may fall flat without integrating goals backed by research, and creating a plan for you to stick to. Creating a content marketing strategy allows you to forecast the actions you will take far into the future and will guide all content creation, promotion, and distribution you choose to do. Most importantly, a strategy keeps you honest. Before we can even talk numbers, you must understand all that is included in devising a content marketing strategy.
Via Russ Merz, Ph.D.