I’ve long warned that PR companies would be subject to similar forces of disruption that have been destroying the media sector for the past decade. As with the media companies, their helter skelter basket to hell was waiting for them.
But my friends in PR weren’t entirely convinced because there was no clear cut challenge to their business. While they watched the boa constrictor technologies of the internet squeezing the profitability out of the media sector, the new media revolution had increased their business opportunities.
They were so busy that they hadn’t noticed Google’s war on SEO, or that it was heading their way.
Now, they have to deal with the might of Google. And Google hates any other business that promotes other businesses because Google wants that money.