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2013 PR Trend Forecast: Financial

2013 PR Trend Forecast: Financial | Corporate Communication & Reputation | Scoop.it

The Holmes Report called on financial PR specialists from across the world to help outline five trends that will define 2013 for the sector. We also asked Stephen Doherty of Barclays - a bank that experienced considerable PR turmoil in 2012 - for his views on how the industry can claw back its credibility.

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Corporate Communication & Reputation
Contributions of strategic communication to build companies' reputation
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Reputation damage tops the lists of fears

Reputation damage tops the lists of fears | Corporate Communication & Reputation | Scoop.it

The Global Risk Management Survey by AON is out for 2015. I always look forward to learning what is keeping 1,400 global risk management professionals up at night. This year, damage to reputation/brand is number one, having moved up from number four one year earlier.

The report lists several reasons why reputation harm is so high on the list of these professionals –“product recalls, data breaches, offensive language on apparel and in customer communication, fraud investigations, money laundering charges, inappropriate remarks or behavior by company executives, and supply chain disruptions.”

That is a whole host of high profile reputation risks that befell organizations in the past year and are probably boosting concern around reputation loss. The fact that reputation damage is now #1 and cyber risk has now moved into the top 10 risk list is no coincidence. We have seen several major Fortune 500 companies lose reputational status in the past year due to data privacy issues and cyber hacking. The convergence of digital exposure and reputation could not be higher.

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PR Agency Pros and the Cure for In-House Anxiety

PR Agency Pros and the Cure for In-House Anxiety | Corporate Communication & Reputation | Scoop.it

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally only when something goes wrong that needs to get fixed, now. Sometimes they’re asked to wear so many hats and expected to be masters at media pitching, crisis management, Facebook, Twitter, speech writing, SEO and measurement dashboards that they run to webinars and conferences to boost their skills, only to be frozen by anxiety when they see how much they have to learn.

Sometimes these in-house PR practitioners—and their senior leaders—need to enlist a PR agency to combat and defeat all of this fatigue and anxiety. What an agency offers is not the brand and reputation of the agency itself—that’s beside the point. It’s the unique mix of skills and experience that an individual agency practitioner can offer that really matters.

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Eight PR Terms You Should Know But Only Vaguely Understand - Forbes

Eight PR Terms You Should Know But Only Vaguely Understand - Forbes | Corporate Communication & Reputation | Scoop.it

Journalists, and the public relations people who work to sway them, deal in a jargon of their own. Before you wade into the world of the press, either via a chat with a reporter or the hiring of PR help, it would probably help to get a feel for this vocabulary.

Below, we’ve gathered eight terms that you’ve probably heard before but only vaguely understand.

Embargo

On-record

Off-record

On background

Not for attribution

Media List

Press Release

Ugly Duckling Exclusive

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Celebrating the cultural impact of PR at the V&A - The Independent

Celebrating the cultural impact of PR at the V&A - The Independent | Corporate Communication & Reputation | Scoop.it

Ironically, PR often gets a bad rep. Although PR professionals see themselves as “reputation managers”, the truth is that some of their own have let the side down badly over the years.

Alastair Campbell was portrayed by many as a manipulative spin-doctor; crazy fashion PR Lynne Franks was satirised in Absolutely Fabulous; while Andy Coulson, David Cameron's former communications director, had a spell in prison (albeit as the result of his journalistic endeavours, not his later PR days).

So it is refreshing that celebrity PR Alan Edwards - who has advised David Bowie and David Beckham - is curating a rare exhibition dedicated to public relations at London's V&A Museum this spring.

Entitled Print the Myth: PR and the Modern Age, the exhibition sets out to explain and celebrate PR's role in shaping popular culture and politics in modern Britain.

Mafalda Correia's insight:

Great idea! And one more reason to return to one of the greatest european museums.

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How to Explain PR to Your Friends - Business 2 Community

How to Explain PR to Your Friends - Business 2 Community | Corporate Communication & Reputation | Scoop.it

Samantha Jones and I have nothing in common.
I don’t own a Fendi bag or bright-pink work suit. I don’t plan parties for celebrities, and I definitely don’t walk the red carpet on a Saturday night.

Unlike Samantha, I’m a public relations professional.

I build comprehensive PR plans. I crunch website analytics numbers. I develop creative initiatives to engage consumers across legacy and digital platforms.

But ask any person on the street what public relations is, and nine times out of 10 you’ll get some form of party planning or spin (or just complete confusion).

Thanks, Sex and the City. You really did us a solid.

Mafalda Correia's insight:

The jargon-free approach to explain PR.

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A Look Inside Obama's PR Machine - Hit & Run : Reason.com

A Look Inside Obama's PR Machine - Hit & Run : Reason.com | Corporate Communication & Reputation | Scoop.it

"Reality Show President: Inside the White House PR Machine" was produced by Todd Krainin and was released on May 9, 2014. Here's the original write up:

I am who the media says I am. I say what they say I say. I become who they say I've become."—Barack Obama, The Audacity of Hope, 2006.

"Let me say it as simply as I can: Transparency and the rule of law will be the touchstones of this presidency."—Barack Obama, 2009.

Which Barack Obama is telling the truth here? Writing as a U.S. senator from Illinois, Obama laments that there will always be a barrier—the independent media—between him and the people he serves. As a public figure, his identity will be created by reporters and critics that he cannot control, distorted by the lenses of photographers who don't answer directly to him. 

Only three years later, as commander in chief, President Obama took a far more trusting tone with the media. In his earliest speeches, he promised an administration of unparalleled openness, access, and integrity. Indeed, he asserted he was running "the most transparent administration in history" just four months before Edward Snowden spilled the beans on the National Security Agency.

"The White House has effectively become a broadcast company," says Michael Shaw, publisher of Bagnewsnotes.com, a site dedicated to the analysis of news images. Shaw explains how strategically composed photos, taken by official White House photographers, travel from social media sites that are controlled by the administration to the front pages of newspapers around the world.

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Facebook's big move into your work communication - CNBC

Facebook's big move into your work communication - CNBC | Corporate Communication & Reputation | Scoop.it

Facebook is piloting an enterprise solution that helps employees collaborate, sources tell CNBC.

The company plans to keep the At Work experience totally separate from the rest of its tools, an acknowledgment that people see Facebook as being primarily for personal communication and may not want any crossover.

All the info within the Facebook At Work experience will remain there, and won't be transferred over to your personal Facebook timeline, sources said. 

For now, Facebook isn't making any money off this. It's not putting any ads on the pilot program, nor is it charging the pilot companies. Though it's early in the test, the new product will likely be rolled out in the next couple of months, sources said.

Mafalda Correia's insight:

As there are so many colaboration tools already available, will FB be able to offer a better solution?

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Absolute Motors #01

Absolute Motors #01 | Corporate Communication & Reputation | Scoop.it

A new digital magazine for auto enthusiasts is born. Made in Portugal for all Portuguese-speaking communities around the world.

 

Web http://revista.absolute-motors.com/01

iOS https://itunes.apple.com/us/app/absolute-motors/id923331409?l=pt&ls=1&mt=8
Android https://play.google.com/store/apps/details?id=com.gmail.absolutemotors

Mafalda Correia's insight:

Nasceu uma revista de automóveis digital à séria. Está disponível em versão web e app, para ser lida em qualquer pc, mac, tablet ou telemóvel. Sem códigos de acesso ou assinaturas. É só entrar e desfrutar...

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After Our Uber Exposé, Their PR Team Tried to Dupe Us

After Our Uber Exposé, Their PR Team Tried to Dupe Us | Corporate Communication & Reputation | Scoop.it
Yesterday — barely 24 hours after we published a first-person essay critical of Uber — L.A. Weekly's editorial assistant was contacted by a stranger offering a first-person essay about how great Uber is. It was kind of strange. It was purportedly written by a former taxi driver named Cabdi Xuseen ("Confessions...
Mafalda Correia's insight:

A lie easy to be found out is the kind of incompetent work that ruins the reputation of all PR professional.

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Why narratives are more powerful than ideas

Why narratives are more powerful than ideas | Corporate Communication & Reputation | Scoop.it
There is an enormous amount of whining these days about our ideological debates. This gets the problem wrong. Ideological debates are fought over ideas, but politics is more often about competing stories, or, as the eggheads call them, "narratives."

Via Cathryn Wellner
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4 Principles of Creativity You Should Use Every Day

4 Principles of Creativity You Should Use Every Day | Corporate Communication & Reputation | Scoop.it

Think about that moment when an idea strikes you. It’s inspiring. Whether you write, paint, sing, compose, or take photos, there are moments when it just flows. In that perfect moment it all comes together beautifully and you remember why you love being a creative. But more often than not, the creative process does not feel like floating on clouds. It involves a lot of discipline, routine, structure, habit, persistence, and self-control. These aspects of the process are not fun to implement, nor do they feel very inspirational, but they are what give creativity its backbone.

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Sloppy journalism makes me wonder why PR people bother

Sloppy journalism makes me wonder why PR people bother | Corporate Communication & Reputation | Scoop.it
The demise of the subeditor destroys the credibility of the printed word and undermines PRs’ relationship with their clients
Mafalda Correia's insight:

Gremlins are imaginary little creatures that get inside things, especially machines, and make them stop working. In journalism it is now a "thin cover-up for a lack of properly trained subeditors, or subs and production editors who are just too time-pushed, stressed and underpaid to do their jobs as effectively as they once did." 

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Can Twitter make money out of breaking news or is a platform for PR?

Can Twitter make money out of breaking news or is a platform for PR? | Corporate Communication & Reputation | Scoop.it

GreJane Martinson: Vivian Schiller and other management departures highlight conflict over the future direction of the social media company

Mafalda Correia's insight:

Great article!

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10 Tactics for Launching a Product Using Social Media

10 Tactics for Launching a Product Using Social Media | Corporate Communication & Reputation | Scoop.it
Get customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more.
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Can Creativity Be Learned?

Can Creativity Be Learned? | Corporate Communication & Reputation | Scoop.it
Prevailing theories on creativity focus on methodology, or amount of practice. But new studies suggest artistic talent may be more hard-wired than we thought.

Via Creativity For Life, Luciana Viter
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Sandeep Gautam's curator insight, April 30, 1:19 AM

yes, it can be, though the article makes a a more nuanced  argument.

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Because you're worth it: stop underestimating the value of good PR - The Guardian

Because you're worth it: stop underestimating the value of good PR - The Guardian | Corporate Communication & Reputation | Scoop.it
Driven by fear that they will lose their clients, many agencies are giving away their services for free – and it’s damaging for all

 

There are two reasons agencies need to stop giving away their time. The obvious one is the detrimental effect it has on the business itself. Employees will work more than they should, giving less time to new business which is necessary to help the business grow. Other clients may also get less time leaving you with a risk of losing their business. As we all know, rumours spread quickly in the industry and it doesn’t take long for an agency to become known as a sweatshop.

The second reason is the agency employees. These are the people who are expected to work long hours and be contactable 24 hours a day. If they are flat out working on certain clients to keep them happy, they will then have to pick up other work or new business afterwards, meaning days become longer, work-life balance isn’t balanced, salaries do not increase, motivation drops and the worst part of it all: negativity increases. We all know that negativity spreads like wildfire.

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Nancy Schott-Mensh's curator insight, March 25, 1:02 PM

Everybody appreciates good service and freebies, but it can also lead to information overload and employees not getting compensated adequately for the services that they have provided.

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I Read and Replied to Every Single PR Email I Received for a Week

I Read and Replied to Every Single PR Email I Received for a Week | Corporate Communication & Reputation | Scoop.it
Every press release. Every event invite. Every media alert. Everything.

Like most of the journalists I know, I spend about a third of my workday writing articles, another third making bad jokes on Twitter, and another third deleting press releases. It's not that I’m unappreciative of the PR people who score me interviews and pass along stories—it’s just that there are so frighteningly many of them, and for every inbox blast that’s relevant to me, there are four or five more that may as well be from a Nigerian prince.

But what if I’m missing something? What if I’m turning my back on the next great American cookbook or home appliance chain or photos of LeAnn Rimes’s latest outfit? I resolved to find out. Inspired by New York magazine’s “I Talked to Strangers for a Week, and It Did Not Go Well,” I set about engaging with the digital strangers who pop into my inbox every workday. In brief: I replied to every PR email I received for an entire week, regardless of the subject matter or sender.

Mafalda Correia's insight:

All PR pros should read this. 

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Anne Lamott on Writing and Why Perfectionism Kills Creativity

Anne Lamott on Writing and Why Perfectionism Kills Creativity | Corporate Communication & Reputation | Scoop.it

"Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life, and it is the main obstacle between you and a shitty first draft."

Anne Lamott'


Via Bobby Dillard
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The Messy Minds of Creative People - Scientific American (blog)

The Messy Minds of Creative People - Scientific American (blog) | Corporate Communication & Reputation | Scoop.it

The creative process– from the first drop of paint on the canvas to the art exhibition– involves a mix of emotions, drives, skills, and behaviors. It’d be miraculous if these emotions, traits and behaviors didn’t often conflict with each other during the creative process, creating inner and outer tension. Indeed, creative people are often seen as weird, odd, and eccentric.

Over the years, scientists have attempted to capture the personality of creative people. But it hasn’t been easy putting them under the microscope. As psychologist Mihaly Csikszentmihalyi, who has interviewed creative people across various fields points out, creative people “show tendencies of thought and action that in most people are segregated. They contain contradictory extremes; instead of being an “individual,” each of them is a “multitude.”

Mafalda Correia's insight:

That explains it all!

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Dora Assis's curator insight, February 11, 9:00 AM

Isto explica tanta coisa! ;-)

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The Reputation Complex - Navigating the Blur in a Liquid World

The 'Reputation Complex' is a moving combination of various reputational factors, components and drivers that are linked in a close and complicated way. This c…
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BP breaks new ground in PR, issuing a PR release about its PR release - Los Angeles Times

BP breaks new ground in PR, issuing a PR release about its PR release - Los Angeles Times | Corporate Communication & Reputation | Scoop.it
Evidently feeling some heat over a corporate press release that somehow found its way into Politico Magazine masquerading as an "opinion" op-ed, BP took the unusual step Wednesday of issuing a corporate press release about it.
Mafalda Correia's insight:

A foolish act seems even more foolish when performed by a global company like BP, who should have learned something from recent events.

 

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Study: Income Inequality And Tax Avoidance Take Toll On Corporate Reputation

Study: Income Inequality And Tax Avoidance Take Toll On Corporate Reputation | Corporate Communication & Reputation | Scoop.it

A new study reveals a sharp geographic divide between public attitudes towards corporations, with far more cynicism prevalent in developed markets around the world.

In short, the general public in developed economies has a much more cynical view of corporations compared to the general public in emerging economies. In developed economies, for example, 52% of the general public has a favorable view toward corporations, compared to 72% of the general public in emerging economies.
The survey does, however, reveal general consensus on one critical topic — with both 'main street' and the C-suite agreeing that corporate CEOs don't care much about income inequality, because it means they are getting wealthier.
59% of C-suite respondents in emerging markets agreed with that statement, along with 56% of C-suite respondents in developed markets, compared to 64% and 60% of the general public in emerging and developed economies, respectively.  

Mafalda Correia's insight:

The worrying cynicism towards corporations in developed markets: most people believe that strong companies use their influence to manipulate the system to gain unfair advantages.

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The Collaborative Economy Disrupts Revenue [SLIDESHARE]

The Collaborative Economy Disrupts Revenue [SLIDESHARE] | Corporate Communication & Reputation | Scoop.it
Ten years ago, we forecasted that social media would be disruptive to corporations. It was, but mainly to marketing functions, customer care, and corporate communications functions. Fast forward to today. Using these technologies and mobile apps, we’re seeing the rise of people getting what they need from each other: They’re sharing homes, cars, rides, money, goods, and their time. In this slideshare, I’m collecting stats of disruption and will update as the market develops.
Mafalda Correia's insight:

Good insights about the collaborative economy and the impact on the relationship companies have with their customers. 

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Six types of PR client personalities and the best ways to handle them

Six types of PR client personalities and the best ways to handle them | Corporate Communication & Reputation | Scoop.it
narwhal
Mafalda Correia's insight:

Every PR manager wants to have the Unicorn. It's a pity that these magical beings have never been seen. We must content ourselves with the other types of clients.

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Top Five Public Relations Takeaways of 2014 (So Far)

Top Five Public Relations Takeaways of 2014 (So Far) | Corporate Communication & Reputation | Scoop.it
As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some of the most memorable concepts that caught…...

Via heidi groshelle
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