Corporate Communication & Reputation
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Analysis: Japan's Abe rolls out strategic PR, policy campaign - Yahoo! News (blog)

Analysis: Japan's Abe rolls out strategic PR, policy campaign - Yahoo! News (blog) | Corporate Communication & Reputation | Scoop.it
Yahoo! News (blog)
Analysis: Japan's Abe rolls out strategic PR, policy campaign
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Corporate Communication & Reputation
Contributions of strategic communication to build companies' reputation
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6 Things PR Agencies Need to Do With Social Media

6 Things PR Agencies Need to Do With Social Media | Corporate Communication & Reputation | Scoop.it
Increasingly, more and more PR agencies are offering social media services. Are they -- are YOU -- doing social right for your clients?
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Bare It All: Merging Social Media With PR - Brand Quarterly

Bare It All: Merging Social Media With PR - Brand Quarterly | Corporate Communication & Reputation | Scoop.it

Bare it all, figuratively. Your brand doesn’t need to be Miley Cyrus (unless you sell foam fingers) but you do need to think creatively about how you are getting noticed. Technology and access to media have increased the importance of transparency and engagement in branding. It is requiring an open and flexible approach. Cheeky openers just make it more fun.

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6 Emotions That Will Make or Break Your Content Strategy

6 Emotions That Will Make or Break Your Content Strategy | Corporate Communication & Reputation | Scoop.it

Happiness, fear, and anger are all powerful emotional triggers--as long as you use them in the right situations.


For decades, marketers have had it drummed into them that triggering an emotional response from the audience is a vital component of any successful marketing campaign. This is still true, and nowhere more so than with content marketing. However, the art of marketing has evolved so much that this truism needs to be reassessed.

Although marketing in the age of social means contending with a daunting amount of noise and competition, it also offers dazzling potential for reach and impact if done right.

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Throw caution to the wind?

Throw caution to the wind? | Corporate Communication & Reputation | Scoop.it
For everything to stay the same, everything may need to change

 

No other prize has anything like the stature of a Nobel. In scientific circles it is known simply as “the trip to Stockholm”. But some do whisper the question, “for how much longer?” 

The Nobel brand may thus be in danger of erosion, as the foundation itself admits in its most recent annual report. This says that “ensuring the importance of the Nobel prize in the long term continues to pose a significant challenge”.

For reputation is a funny thing. Scandal can destroy it overnight, of course, and the foundation’s trustees might fairly argue that their cautious approach has avoided that fate. But reputation can also slip away, unnoticed, as the world’s attention shifts elsewhere.

Mafalda Correia's insight:

In reputation, you’re never too accomplished to rest on your laurels.

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Mark Borkowski: A brave new world without PR

Mark Borkowski: A brave new world without PR | Corporate Communication & Reputation | Scoop.it

One day all the PR agencies in the world disappeared. With no press release or target tweets to announce the profession’s demise, we could only speculate that PRs had either flacked themselves into oblivion or vanished up their own arses. The world did not immediately miss the 80,000 bespoke brand story­tellers or the constant churn of hype.

 
Mafalda Correia's insight:

Good story!

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Brand, reputation and staff: the business case for social good - The Guardian

Brand, reputation and staff: the business case for social good - The Guardian | Corporate Communication & Reputation | Scoop.it
Does business have a role to play in combating global inequality and poverty, and what happens when the drive for profits comes into conflict with corporate social values?
Mafalda Correia's insight:

"The bad things a company does stay with its reputation forever, the good things must keep stacking up"

Patrick Vallance

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Does creativity scare you? - The Guardian

Does creativity scare you? - The Guardian | Corporate Communication & Reputation | Scoop.it

For many, the thought of expressing themselves creatively really is frightening. And this isn’t especially surprising, since creative work is a collision point for numerous deep-rooted fears: of ridicule, of social rejection, of discovering you lack talent – not to mention the fear of stirring up emotions you’ve been expertly repressing for years.

Hang-ups about creativity reach far back into childhood: parents can all too easily squelch a child’s imagination, and research indicates that teachers generally dislike more creative pupils, however much they claim otherwise. Indeed, some neuroscientists argue we’ve evolved to distrust creative ideas: except in a crisis, there’s little survival benefit to trying something new.

The real question, then, is not whether creativity provokes fear, but what to do when it does. 

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5 Ways to Make Social Media Work for You

5 Ways to Make Social Media Work for You | Corporate Communication & Reputation | Scoop.it
By now, most social marketers probably feel pretty adept at giving advice about what works on social media and what doesn’t.
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Reputation damage tops the lists of fears

Reputation damage tops the lists of fears | Corporate Communication & Reputation | Scoop.it

The Global Risk Management Survey by AON is out for 2015. I always look forward to learning what is keeping 1,400 global risk management professionals up at night. This year, damage to reputation/brand is number one, having moved up from number four one year earlier.

The report lists several reasons why reputation harm is so high on the list of these professionals –“product recalls, data breaches, offensive language on apparel and in customer communication, fraud investigations, money laundering charges, inappropriate remarks or behavior by company executives, and supply chain disruptions.”

That is a whole host of high profile reputation risks that befell organizations in the past year and are probably boosting concern around reputation loss. The fact that reputation damage is now #1 and cyber risk has now moved into the top 10 risk list is no coincidence. We have seen several major Fortune 500 companies lose reputational status in the past year due to data privacy issues and cyber hacking. The convergence of digital exposure and reputation could not be higher.

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PR Agency Pros and the Cure for In-House Anxiety

PR Agency Pros and the Cure for In-House Anxiety | Corporate Communication & Reputation | Scoop.it

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally only when something goes wrong that needs to get fixed, now. Sometimes they’re asked to wear so many hats and expected to be masters at media pitching, crisis management, Facebook, Twitter, speech writing, SEO and measurement dashboards that they run to webinars and conferences to boost their skills, only to be frozen by anxiety when they see how much they have to learn.

Sometimes these in-house PR practitioners—and their senior leaders—need to enlist a PR agency to combat and defeat all of this fatigue and anxiety. What an agency offers is not the brand and reputation of the agency itself—that’s beside the point. It’s the unique mix of skills and experience that an individual agency practitioner can offer that really matters.

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Eight PR Terms You Should Know But Only Vaguely Understand - Forbes

Eight PR Terms You Should Know But Only Vaguely Understand - Forbes | Corporate Communication & Reputation | Scoop.it

Journalists, and the public relations people who work to sway them, deal in a jargon of their own. Before you wade into the world of the press, either via a chat with a reporter or the hiring of PR help, it would probably help to get a feel for this vocabulary.

Below, we’ve gathered eight terms that you’ve probably heard before but only vaguely understand.

Embargo

On-record

Off-record

On background

Not for attribution

Media List

Press Release

Ugly Duckling Exclusive

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Celebrating the cultural impact of PR at the V&A - The Independent

Celebrating the cultural impact of PR at the V&A - The Independent | Corporate Communication & Reputation | Scoop.it

Ironically, PR often gets a bad rep. Although PR professionals see themselves as “reputation managers”, the truth is that some of their own have let the side down badly over the years.

Alastair Campbell was portrayed by many as a manipulative spin-doctor; crazy fashion PR Lynne Franks was satirised in Absolutely Fabulous; while Andy Coulson, David Cameron's former communications director, had a spell in prison (albeit as the result of his journalistic endeavours, not his later PR days).

So it is refreshing that celebrity PR Alan Edwards - who has advised David Bowie and David Beckham - is curating a rare exhibition dedicated to public relations at London's V&A Museum this spring.

Entitled Print the Myth: PR and the Modern Age, the exhibition sets out to explain and celebrate PR's role in shaping popular culture and politics in modern Britain.

Mafalda Correia's insight:

Great idea! And one more reason to return to one of the greatest european museums.

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How to Explain PR to Your Friends - Business 2 Community

How to Explain PR to Your Friends - Business 2 Community | Corporate Communication & Reputation | Scoop.it

Samantha Jones and I have nothing in common.
I don’t own a Fendi bag or bright-pink work suit. I don’t plan parties for celebrities, and I definitely don’t walk the red carpet on a Saturday night.

Unlike Samantha, I’m a public relations professional.

I build comprehensive PR plans. I crunch website analytics numbers. I develop creative initiatives to engage consumers across legacy and digital platforms.

But ask any person on the street what public relations is, and nine times out of 10 you’ll get some form of party planning or spin (or just complete confusion).

Thanks, Sex and the City. You really did us a solid.

Mafalda Correia's insight:

The jargon-free approach to explain PR.

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5 Digital Trends That Affect PR in 2016

5 Digital Trends That Affect PR in 2016 | Corporate Communication & Reputation | Scoop.it

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year.

1. Earned vs Paid Content

2. Audio & Visual

3. The Shrinking Social Media Landscape

4. Social Media at Work

5. There’s an App for That

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'Brand Voice' Doesn't Mean What You Think It Means

'Brand Voice' Doesn't Mean What You Think It Means | Corporate Communication & Reputation | Scoop.it

Something editorial types love to say is, “It’s all about the voice!” It’s a phrase bandied around a lot, often with little context or explanation. And when it comes to branded content, we tend to incorporate it into every content marketing deck or strategy meeting—often without really diving into what it means.

The truth is, “voice” is far more than a buzzword. [...] From a branded content standpoint, it’s the core tenet for creating every piece of digital content, be it a blog post, tweet, newsletter, or infographic. Brands that communicate successfully are successful brands. And in order to communicate successfully, you have to distinguish and define your voice.

 
Mafalda Correia's insight:

Great exercise to find out the voice of a brand. 

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How To Tell A Story People Actually Want To Listen To

How To Tell A Story People Actually Want To Listen To | Corporate Communication & Reputation | Scoop.it

Sure, our attention spans are shorter, but what if nobody's paying attention because what you're saying isn't interesting?

Mafalda Correia's insight:

The human attention span dropped from 12 seconds in the year 2000 to just 8.25 seconds in the year 2015.

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Why lack of communication has become the number one reason people quit

Why lack of communication has become the number one reason people quit | Corporate Communication & Reputation | Scoop.it

“The single biggest problem in communication is the illusion that it has taken place.” -- George Bernard Shaw

Communication is a core part of the human experience. And yet, we still struggle with it. Despite the explosion of communication technology, under-communication remains a major challenge at work. It prevents organizations, and employees, from reaching their full potential.

A 2014 survey from About.com found the top three reasons why people do not like their jobs — accounting for 62 percent of responses — were communication related. The biggest issue, a lack of direction from management, was followed by poor communication overall, and constant change that is not well communicated.

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Washing powder and effective communications

Washing powder and effective communications | Corporate Communication & Reputation | Scoop.it

The method used to improve the manufacture of washing powder can teach us a lot about the methods we should use to improve our communications strategies.

The Unilever example is a great illustration of the power of trial and error, but in reality few business problems are solved purely from testing random variations. Instead, they are best approached through a combination of “top-down” expert thinking and “bottom-up” trial and error – that is, combining existing opinions and assumptions with a system of feedback and adjustment.

Corporate communications, being a complex field, will benefit from the same approach. There are plenty of expert opinions in the field, but what is the most efficient system of feedback and adjustment?

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Why PR pros should care about declining trust in CEOs | Articles | Home

Why PR pros should care about declining trust in CEOs | Articles | Home | Corporate Communication & Reputation | Scoop.it

Studies show that people are becoming more and more reluctant to believe top-level executives who often serve as the public faces of organizations,[...]people believe experts and normal employees twice as much as they do CEOs. This is problematic because the CEO is the most public face of the company.

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5 Ways to Protect Your Brand's Online Reputation

5 Ways to Protect Your Brand's Online Reputation | Corporate Communication & Reputation | Scoop.it
Take control of your company's online narrative by following these tips.
Mafalda Correia's insight:

Simple but effective tips.

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Michael Fertik: online reputation is becoming more valuable than money or power

Michael Fertik: online reputation is becoming more valuable than money or power | Corporate Communication & Reputation | Scoop.it
The author of The Reputation Economy believes online reputation is now so important that we risk becoming persona non grata if we ignore it. He talks to Tim Lewis
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10 Tactics for Launching a Product Using Social Media

10 Tactics for Launching a Product Using Social Media | Corporate Communication & Reputation | Scoop.it
Get customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more.
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Can Creativity Be Learned?

Can Creativity Be Learned? | Corporate Communication & Reputation | Scoop.it
Prevailing theories on creativity focus on methodology, or amount of practice. But new studies suggest artistic talent may be more hard-wired than we thought.

Via Creativity For Life, Luciana Viter
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Sandeep Gautam's curator insight, April 30, 2015 1:19 AM

yes, it can be, though the article makes a a more nuanced  argument.

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Because you're worth it: stop underestimating the value of good PR - The Guardian

Because you're worth it: stop underestimating the value of good PR - The Guardian | Corporate Communication & Reputation | Scoop.it
Driven by fear that they will lose their clients, many agencies are giving away their services for free – and it’s damaging for all

 

There are two reasons agencies need to stop giving away their time. The obvious one is the detrimental effect it has on the business itself. Employees will work more than they should, giving less time to new business which is necessary to help the business grow. Other clients may also get less time leaving you with a risk of losing their business. As we all know, rumours spread quickly in the industry and it doesn’t take long for an agency to become known as a sweatshop.

The second reason is the agency employees. These are the people who are expected to work long hours and be contactable 24 hours a day. If they are flat out working on certain clients to keep them happy, they will then have to pick up other work or new business afterwards, meaning days become longer, work-life balance isn’t balanced, salaries do not increase, motivation drops and the worst part of it all: negativity increases. We all know that negativity spreads like wildfire.

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Nancy Schott-Mensh's curator insight, March 25, 2015 1:02 PM

Everybody appreciates good service and freebies, but it can also lead to information overload and employees not getting compensated adequately for the services that they have provided.

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I Read and Replied to Every Single PR Email I Received for a Week

I Read and Replied to Every Single PR Email I Received for a Week | Corporate Communication & Reputation | Scoop.it
Every press release. Every event invite. Every media alert. Everything.

Like most of the journalists I know, I spend about a third of my workday writing articles, another third making bad jokes on Twitter, and another third deleting press releases. It's not that I’m unappreciative of the PR people who score me interviews and pass along stories—it’s just that there are so frighteningly many of them, and for every inbox blast that’s relevant to me, there are four or five more that may as well be from a Nigerian prince.

But what if I’m missing something? What if I’m turning my back on the next great American cookbook or home appliance chain or photos of LeAnn Rimes’s latest outfit? I resolved to find out. Inspired by New York magazine’s “I Talked to Strangers for a Week, and It Did Not Go Well,” I set about engaging with the digital strangers who pop into my inbox every workday. In brief: I replied to every PR email I received for an entire week, regardless of the subject matter or sender.

Mafalda Correia's insight:

All PR pros should read this. 

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