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Stop Knocking Curation: Steve Rosenbaum | Columbia Journalism Review

Stop Knocking Curation: Steve Rosenbaum | Columbia Journalism Review | Corporate Communication & Reputation | Scoop.it

Curation has been steadily rising as a concept as the sheer volume of undifferentiated content has made it nearly impossible for mere mortals to find useful, thoughtful, contextual content on the Web.

 

But its practice is undervalued. In just one example, a 2012 wrap-up in The Atlanticcalled “curate” one of the “words we’d just as soon never write or see or hear spoken again.”

 

I disagree. Information overload drives content consumers to look for human filtered, journalist vetted, intellectually related material. This hunger for coherence isn’t unreasonable; it’s essential....


Via Robin Good, Giuseppe Mauriello, Jeff Domansky
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Bettye Zoller's curator insight, January 26, 2013 7:38 PM

Curation is very helpful in today's frantic age of OVER INFO.

'Timothy Leyfer's curator insight, January 26, 2013 9:29 PM

Robin persues the question of what we should aim for in content curation by taking a look at what content curation is not. It is not just selecting stuff and dumping it on your customers.

 

While this article is aimed at journalyst, there is alot of stuff that we can learn from it that can help in our content marketing efforts.

 

Great information from one of the masters of Content Curation, Robin Good - Check it out

 

Timothy Leyfer...

Stephen Dale's curator insight, February 20, 2013 9:00 AM

Confirms what most of us have come to realise: good curation is a human skill and not something that can be trusted to computer algorithims....or people in marketing!

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The Ultimate List of Content Curation Tools and Platforms | You Brand

The Ultimate List of Content Curation Tools and Platforms | You Brand | Corporate Communication & Reputation | Scoop.it

Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.

 

If we missed any tools please leave a comment down below and we will add it to the list....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 20, 2013 8:49 PM

Can't add more than "awesome" list for curators

UniqueWebsites's curator insight, July 9, 2013 1:05 AM

A fantastic list of curation tools; extremely comprehensive with an explanation of what each tool does. Very helpful - and many thanks. A list to keep and refer to.

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16 Examples of News Curation at Work: The Content Curation Look Book 2013

16 Examples of News Curation at Work: The Content Curation Look Book 2013 | Corporate Communication & Reputation | Scoop.it

Via Robin Good, Fabrice, massimo facchinetti, Jesse Soininen, Jeff Domansky
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Pawan Deshpande's comment, January 21, 2013 6:43 AM
Robin, thank you once again for pointing out the broken link.

There's only ONE broken link of which I am aware. The creation of eBook has been a four month long process and during the course of it one of the links has gone dark. The Color Association of the United States is a perfectly valid, and captivating example of picture curation, as noted in my previous comment. Lastly,the FedEx site is a perfectly valid example of curation that has served its purpose (criticizing the bailout), and is hence no longer updated -- but is still an interesting example of curation as a marketing tool.

There's nothing "curious" going on here. One of the sites has gone dark, as you pointed out. We have since updated the eBook to denote that the site is no longer active. Thanks for sharing the link -- hope you and your readership enjoy it.
Robin Good's comment, January 21, 2013 6:57 AM
Thank you Pawan for your kind clarifications that allow me to better appreciate this good editorial work you have done.

I think this type of publication is right on the mark in serving the needs of your audience and my criticism was only directed at highlighting how important, for anyone involved in this field, me included, to pay great attention to details as the reader often does not have the time to appreciate what is not immediately evident.

Please keep up such great work as it helps the whole industry grow while educating customers with great examples.
Alfredo Corell's curator insight, January 23, 2013 12:43 PM

free download