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It's Time to Cut Back on Social Media |Harvard Business Review

It's Time to Cut Back on Social Media |Harvard Business Review | Corporate Communication & Reputation | Scoop.it

I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annualCES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. So imagine my surprise when I realized one of the undercurrents of the event, burbling repeatedly to the surface, was a desire to cut back on social media efforts.

 

That doesn't mean doing less overall or abandoning new media. But it does speak to a desire to prune and focus on the platforms that have the most impact. It's hard to say no to the crush of social media demands. During a panel I moderated with well-known blogger and tech expert Robert Scoble, he said there was no alternative to constant, ubiquitous engagement and held up a spare battery he carried for his smartphone, so he'd never run out of juice. No time to respond to tweets? Do it while you're walking down the hallway, he said. Plenty of people agree with him....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 27, 2013 10:59 PM

Feeling overwhelmed by too much social media? Nice counterpoint from Dorie Clark.

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7 Tricks to Improve Your YouTube Rankings | Blogging Tips

7 Tricks to Improve Your YouTube Rankings | Blogging Tips | Corporate Communication & Reputation | Scoop.it

Your YouTube rankings determine how many people find your videos, and provide steady page clicks.

 

Learn 7 tricks that will improve your YouTube rankings, and step up your online presence....


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Jeff Domansky's curator insight, January 20, 2013 11:12 PM

Useful tricks to get you a marketing advantage...

Lincoln Torcelli's curator insight, January 21, 2013 5:45 AM

Useful tips to share and learn.

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3 Low-Cost Tools for Managing Social Media

3 Low-Cost Tools for Managing Social Media | Corporate Communication & Reputation | Scoop.it

These little-known options can help simplify the process at little cost.Get the latest blog articles on business ideas and trends from Entrepreneur.com....


Via massimo facchinetti, Jeff Domansky
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Pedro Barbosa's curator insight, January 27, 2013 1:51 PM

Pedro Barbosa | www.pbarbosa.com  | www.harvardtrends.com

Jeff Domansky's curator insight, January 27, 2013 4:44 PM

Very useful tools to consider for free or low cost including Sendible, ViralHeat, Jugnoo and Hootsuite. 

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16 Examples of News Curation at Work: The Content Curation Look Book 2013

16 Examples of News Curation at Work: The Content Curation Look Book 2013 | Corporate Communication & Reputation | Scoop.it

Via Robin Good, Fabrice, massimo facchinetti, Jesse Soininen, Jeff Domansky
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Pawan Deshpande's comment, January 21, 2013 9:43 AM
Robin, thank you once again for pointing out the broken link.

There's only ONE broken link of which I am aware. The creation of eBook has been a four month long process and during the course of it one of the links has gone dark. The Color Association of the United States is a perfectly valid, and captivating example of picture curation, as noted in my previous comment. Lastly,the FedEx site is a perfectly valid example of curation that has served its purpose (criticizing the bailout), and is hence no longer updated -- but is still an interesting example of curation as a marketing tool.

There's nothing "curious" going on here. One of the sites has gone dark, as you pointed out. We have since updated the eBook to denote that the site is no longer active. Thanks for sharing the link -- hope you and your readership enjoy it.
Robin Good's comment, January 21, 2013 9:57 AM
Thank you Pawan for your kind clarifications that allow me to better appreciate this good editorial work you have done.

I think this type of publication is right on the mark in serving the needs of your audience and my criticism was only directed at highlighting how important, for anyone involved in this field, me included, to pay great attention to details as the reader often does not have the time to appreciate what is not immediately evident.

Please keep up such great work as it helps the whole industry grow while educating customers with great examples.
Alfredo Corell's curator insight, January 23, 2013 3:43 PM

free download