Corporate communication perspectives
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Corporate communication perspectives
Insight, best practices and trends in corporate communication
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What Is a Good Landing Page Conversion Rate?

What Is a Good Landing Page Conversion Rate? | Corporate communication perspectives | Scoop.it

I recently came across a quote during one of my Pinterest-binges that lends itself really well to this situation:"Why settle for average when amazing is attainable?"

 

So while somewhere around 2% is often considered a healthy conversion rate, the businesses that are really going to stand out are the ones that refuse to settle. To help inspire your business to rise up, we've put together some tips aimed at turning a good conversion rate into a great conversion rate....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 3, 2015 2:36 AM

Useful tips aimed at turning a good conversion rate into a great conversion rate.

Marco Favero's curator insight, March 3, 2015 3:44 AM

aggiungi la tua intuizione ...

Don Sturgill's curator insight, March 9, 2015 2:05 AM

Well ... it depends. But you do have considerable control over results.

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The Power of Corporate Communications on Mobile Apps - Business 2 Community

The Power of Corporate Communications on Mobile Apps - Business 2 Community | Corporate communication perspectives | Scoop.it
Business 2 Community
The Power of Corporate Communications on Mobile Apps
Business 2 Community
Enterprises and corporations have been slow to adopt mobile content apps for their businesses.
Tracy Shilobrit's insight:

The biggest hurdle for corporate communicators to mobilize their content channels is making the business case for investment in technology. Employees and customers expect corporations to communicate with them in the same ways that they consume non-corporate information, and falling behind those expectations is very damaging to the brand experience.  It's time to make the case for this important modernization of corporate communications.

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10 Social Media Statistics That Should Shape Your Social Strategy

10 Social Media Statistics That Should Shape Your Social Strategy | Corporate communication perspectives | Scoop.it

Ten statistics that will help you shape a winning social strategy, and other social media insights. (Did you know.


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Ron Sela's curator insight, July 20, 2013 12:03 AM

10 Social Media Statistics That Should Shape Your Social Strategy

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4 corporate communication tips that lead to online success

4 corporate communication tips that lead to online success | Corporate communication perspectives | Scoop.it
If you want to build a strong online community, you need a strong internal one first. Here’s how your corporate culture can lead to social media success.
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Social investment moves away from philanthropy - BDlive

Social investment moves away from philanthropy - BDlive | Corporate communication perspectives | Scoop.it
BDlive Social investment moves away from philanthropy BDlive “We are moving from philanthropic conceptions of corporate social investment (CSI) towards thoroughly thought-out and planned CSI initiatives that encourage accountability and learning...
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’100 Percent Men’ Tumblr highlights gender gap in media, tech, politics | Poynter.

The new “100 Percent Men” Tumblr highlights “corners of the world where women have yet to tread” and aims to “shine a light” on the issue. New Republic reporter Lydia DePillis created the Tumblr earlier this month to show the gender disparity among higher-ups at news organizations, political groups, tech companies and more.

 

“[I] just wanted a place to collect the 100% men instances I’d noticed in a central place, and Tumblr’s generally acknowledged as the best platform to do that,” she told Poynter. Many of the posts include photos that show how male (and white) the executives of some companies are. Other posts highlight media-related “Boys Clubs”:

- “Everyone to ever serve as editor-in-chief of The New Republic.”

- “Top editors and reporters at Talking Points Memo.”

- “All the bylines in the April 29th issue of The New Yorker. (h/t @annfriedman)”

- Every annual award given by the National Sportscaster and Sportswriters Association, ever, along with the entire board. DePillis said she plans to continue adding media-related posts to the Tumblr....


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Jeff Domansky's curator insight, May 1, 2013 1:20 PM

Gender bender tracks gender bias.

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What do Social Media Managers Do All Day? [Infographic]

What do Social Media Managers Do All Day? [Infographic] | Corporate communication perspectives | Scoop.it
Click to enlarge: Source: Socialcast … HT: SocialWayne (What do #SocialMedia Managers *Really* Do All Day? http://t.co/NazntqEyZl #Infographic)

Via Elynn Fish
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Igor Tishkin's curator insight, March 19, 2013 5:49 AM

К вопросу о том, чем занимаются SMM-менеджеры на работе, что входит в их обязанности и чего от них можно ожидать. А то ходят всякие разговоры... #SMM

Christine A. Dawson's curator insight, March 21, 2013 8:34 AM

Loved this infographic and it made me laugh this morning!  Yes, I do these things!

The Fish Firm's comment, March 22, 2013 12:11 AM
So happy to see your comment! I'm commenting here as Elynn Fish - founder of The Fish Firm.... a culture and foundation of laughter is of utmost importance! Glad to meet you!
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A Detailed History Of Social Media - Infographic

A Detailed History Of Social Media - Infographic | Corporate communication perspectives | Scoop.it

Do you know the history of social media? Think we'll remember Facebook in 20 years? This detailed timeline is a must-see.


Social media began decades before the Facebook era. It started, more or less, with CompuServe and Arpanet back in 1969. A couple years later, the first-ever email was sent.

It has evolved over the past few decades into a powerful tool, as seen in this social media history timeline. With so much that’s happened over the past few decades, we can only guess what’s coming next for social media.


Via Lauren Moss
Tracy Shilobrit's insight:

Fascinating to see this all in one space, and rather inspiring to see the speed of innovation in the social media space.

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Charles Rein's comment, July 24, 2013 3:38 PM
From the land of "Wired Telephones" USA, we can now look at how explosive Global growth and the potential 5-7 billion people who will always use a Smart or Cell device
Eleonora Guglielman's curator insight, August 1, 2013 9:18 AM

Nice infographic

lbligen's curator insight, August 4, 2013 5:44 AM

Always new background information.

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Social Currency: Social Media Stats And Facts - Infographic

Social Currency: Social Media Stats And Facts - Infographic | Corporate communication perspectives | Scoop.it
The use of social media platforms is growing at an exponential rate. To be exact, within the past 7 seven years the use of social media has grown 365 percent. Everyday millions and millions of peop...

Via The Fish Firm
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Beach Buzz Media's curator insight, July 16, 2013 1:02 PM

Customers are your currency!

imaginetsa's comment, July 20, 2013 3:37 AM
I would agree - one cannot measure client value.
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Leak Inquiries Show How Wide a Net US Cast - New York Times

Leak Inquiries Show How Wide a Net US Cast - New York Times | Corporate communication perspectives | Scoop.it
Leak Inquiries Show How Wide a Net US Cast New York Times “For every reporter that is dealing with this, there are hundreds of national security officials who feel under siege — without benefit of a corporate legal department or a media megaphone...
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Median CEO pay rises $9.7 million in 2012 - USA TODAY

Median CEO pay rises $9.7 million in 2012 - USA TODAY | Corporate communication perspectives | Scoop.it
Median CEO pay rises $9.7 million in 2012
USA TODAY
After years of pressure from corporate governance activists unhappy about big payouts, many companies have revamped their compensation formulas.
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The Changing TV News Landscape | State of the Media

The Changing TV News Landscape | State of the Media | Corporate communication perspectives | Scoop.it
Tracy Shilobrit's insight:

Pew study ranks CNN as mostly news, MSNBC nearly all opinion.  Sounds about right.

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