corporate communication
16 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Matt Collins from Digital marketing and user experience
Scoop.it!

10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | corporate communication | Scoop.it
Here we are everyone, it's the weekly stats roundup. It comes tainted with sadness this time due to England's pathetic showing at the World Cup.

Via Stephen Walker
more...
No comment yet.
Rescooped by Matt Collins from Internal Communications Tools
Scoop.it!

Webinar Recap: 5 Best Practices for Using Video with Employee Communications | CMSWire

Webinar Recap: 5 Best Practices for Using Video with Employee Communications | CMSWire | corporate communication | Scoop.it

"Ramp surveyed 90 enterprises on their video usage, and scored them on their level of video maturity, Treloar said. The survey looked at the kinds of video they produced and how they produced them, and at how those companies make the videos easy to find and consume.


25% of those surveyed said they considered themselves mature in their adoption of video for employee communication. The common uses of video overall were in compliance training, CEO or executive town hall meetings and human resources policy training, the survey found.


Not only did the most mature companies create an active culture of video production and participation, they encouraged employees and departments to make their own videos. Furthermore, videos were made to be easy to track, catalog and store, and they were mostly of the fun, short and professional."


Watch the full (1 hour) webinar from the article.  It covers thse best practices of companies with mature B2E video communications:

most common use of internal communication:  compliance training, CEO/executive/town hall meetings, HR policy trainingcreate a culture of active video production and participationencourage employees and departments to create their own videomake it easy to track, catalogue, and store videosmake videos that are fun, short, and professional
Via Kim Zinke (aka Gimli Goose)
more...
No comment yet.
Rescooped by Matt Collins from Just Story It! Biz Storytelling
Scoop.it!

Storytelling is the top issue for 483 Corporate Communications Execs

Storytelling is the top issue for 483 Corporate Communications Execs | corporate communication | Scoop.it
In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.

Via Kathy Hansen, Hans Heesterbeek, Karen Dietz
more...
Parker Donat's curator insight, September 21, 2013 12:52 PM

I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication. 

Karen Dietz's comment, September 22, 2013 10:43 AM
Hi Parker -- I appreciate you adding your voice here. In my experience, executives are too quick to put their stories into digital media. The ability to build a personal connection is lost when doing so. There are times when moving a story into digital media is important, but far greater value is created when sharing stories in person.
OLAJUMOKE's curator insight, September 26, 2013 7:47 AM

Being able to captivate your sub without boring them.

Rescooped by Matt Collins from Internal Communications Tools
Scoop.it!

UK Government reforms Internal Communication | simply communicate

UK Government reforms Internal Communication | simply communicate | corporate communication | Scoop.it

"The UK government has just announced the launch of a centralized Government Communication Service. These changes are designed to professionalise government communications.


It will mean there is a single body for government communications.  Where previously communicators operated in silos we want to identify the best practices and make those the standard for work that we do.


Creating ‘exceptional’ internal communications across Government will both transform our approach to the practice and raise its game relative to other communications disciplines.


The keystone of the reforms will be a toolkit that will be published in January 2014."


Via Kim Zinke (aka Gimli Goose)
more...
Kim Zinke (aka Gimli Goose)'s curator insight, October 17, 2013 1:40 AM

The intent of this reform is to identify and disseminate best practices across federal and local governments. It will look at what internal communication can add to leadership, what are the most effective channels and how that can be evaluated.


I like the concept but I wonder...  Is this the way of the future for internal communicators in government?  Does a one size fits all approach work when you have such diverse agencies?  Can you send the exact same communications to employees who work in social services as ones who work in tourism?  While overall communications may be the same for all employees, certain agencies may need extra or different communications and engagement.  I'm curious to see what the toolkit will look like in January and how many other governments will follow suit.  Stay tuned...

Rescooped by Matt Collins from Internal Communications Tools
Scoop.it!

The Four Videos Every Company Should Produce | Spin Sucks

The Four Videos Every Company Should Produce | Spin Sucks | corporate communication | Scoop.it
Visual storytelling isn't a new trend, but it's become more accessible to organizations of all sizes. Tony Gnau gives you four videos you should produce.

 

Read the full article to find out more about:

event videosvideo seriesemployee proflestestimonial videos
Via Kim Zinke (aka Gimli Goose)
more...
Kim Zinke (aka Gimli Goose)'s curator insight, October 10, 2013 1:23 AM

While these ideas are focused on attracting an external audience, I can see internal audiences also being interested.  Either by involving them in the production or slightly tweaking the concept discussed and making it not quite so sales oriented.

Angela Gray's curator insight, October 10, 2013 9:45 PM

Employee and testimonials... something we could do if we owned our own little HD camera and microphone for that feel good factor?