"Ramp surveyed 90 enterprises on their video usage, and scored them on their level of video maturity, Treloar said. The survey looked at the kinds of video they produced and how they produced them, and at how those companies make the videos easy to find and consume.
25% of those surveyed said they considered themselves mature in their adoption of video for employee communication. The common uses of video overall were in compliance training, CEO or executive town hall meetings and human resources policy training, the survey found.
Not only did the most mature companies create an active culture of video production and participation, they encouraged employees and departments to make their own videos. Furthermore, videos were made to be easy to track, catalog and store, and they were mostly of the fun, short and professional."
Watch the full (1 hour) webinar from the article. It covers thse best practices of companies with mature B2E video communications:
most common use of internal communication: compliance training, CEO/executive/town hall meetings, HR policy trainingcreate a culture of active video production and participationencourage employees and departments to create their own videomake it easy to track, catalogue, and store videosmake videos that are fun, short, and professional
Via Kim Zinke (aka Gimli Goose)
"The UK government has just announced the launch of a centralized Government Communication Service. These changes are designed to professionalise government communications.
It will mean there is a single body for government communications. Where previously communicators operated in silos we want to identify the best practices and make those the standard for work that we do.
Creating ‘exceptional’ internal communications across Government will both transform our approach to the practice and raise its game relative to other communications disciplines.
The keystone of the reforms will be a toolkit that will be published in January 2014."
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