Corporate communication
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Rescooped by Katie Marlow from Public Relations & Social Marketing Insight
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The Science of Storytelling

The Science of Storytelling | Corporate communication | Scoop.it

Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....


Via Jeff Domansky
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ManufacturingStories's curator insight, October 1, 2014 3:55 PM

For more resources on STEM Education visit http://bit.ly/1640Tbl

Ricard Garcia's curator insight, October 3, 2014 2:02 AM

One more proof to show how important storytelling may be!

Birgitta Edberg's curator insight, March 29, 2015 3:31 PM

Learn how storytelling affect your brain.

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Employers: How Can You Make People WANT to Work For You? [INFOGRAPHIC]

Employers: How Can You Make People WANT to Work For You? [INFOGRAPHIC] | Corporate communication | Scoop.it
If you're an employer, you want to make people want to work for you and your company. Talent Puzzle show you exactly how you can do that below. Takeaways:
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Rescooped by Katie Marlow from Work Futures
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The Time Is Now To Re-Think Your Workplace

The Time Is Now To Re-Think Your Workplace | Corporate communication | Scoop.it

Throughout the latter half of the 20th Century, the concept of work and the workplace has remained much the same: eight hours a day, in cubicles, and marked by performance reviews just once per year. 


But now, the workplace has evolved. It has become something that companies no longer take for granted, but rather see as a nexus of innovation, collaboration and a way to attract and retain top talent.



Via Kenneth Mikkelsen
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Ivon Prefontaine, PhD's curator insight, April 30, 2014 7:56 PM

Despite the lead which says "death to the office" I did not see this in schools. Instead, I saw the reverse. There were more closed doors where building managers hid in plain sight.

Rescooped by Katie Marlow from LeadershipABC
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No Managers? No Hierarchy? No Way!

No Managers? No Hierarchy? No Way! | Corporate communication | Scoop.it

Cries of "no more managers" and "end the hierarchy" are well-intentioned efforts to accelerate the ongoing paradigm shift in management, but they are counterproductive: all organizations are hierarchical and all have managers.

 


Via Kenneth Mikkelsen
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Miklos Szilagyi's curator insight, April 21, 2014 5:13 AM

The golden middle...:-)))

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Corporate communication | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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Rescooped by Katie Marlow from LeadershipABC
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5 Ways Being A Good Follower Makes You A Better Leader

5 Ways Being A Good Follower Makes You A Better Leader | Corporate communication | Scoop.it

Significant shifts in technology and culture have changed that dynamic, giving followers more power. And there’s a lot you can learn about being a good leader by learning to be a good follower.



 


Via Kenneth Mikkelsen
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donhornsby's curator insight, April 30, 2014 6:26 PM

“[Good followers] support and aid the leader when he or she is doing the right thing, and stand up to the leader--having the courage to let the leader know when he or she is doing something wrong or headed in the wrong direction,” says Ronald E. Riggio, Ph.D., associate dean of the faculty at the Kravis Leadership Institute at Claremont McKenna College in Claremont, California.

 

Being a good follower doesn’t make you a “sheep,” Kellerman says. The truth is that most of us are in followership roles regularly, perhaps in our families, social circles, religions, or other settings. Here are five skills you learn as a good follower that make you a better leader.

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Corporate communication | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

 

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

 

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?

 

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky
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Carol Isakson's curator insight, April 21, 2014 8:30 AM

Handy starting point

Susan Burnell's curator insight, April 21, 2014 5:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

AlGonzalezinfo's curator insight, April 21, 2014 9:24 PM

This is a truly useful resource!

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Coca Cola Internal Social Media Communication Project - YouTube

This project describes The Coca-Cola Company's internal strategy for dealing with social media communication issues. Produced by George deGolian for Crawford...
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