As Marshall McLuhan‘s globe continues to morph into a village and Thomas Friedman‘s world to flatten, the need for corporate communicators to step up and to assume leadership roles in their organizations is mounting.
But what does a leadership role look like for a 21st century communicator? And what is expected from a communicator within the C-suite circle?
Business-to-business communications are changing. They have become more specific to the customer; they are often by multiple channels and frequently involve multiple touchpoints at various point of the buying cycle: PR Moment - Home of Public Relations
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