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A Seat at the Board Table! 3 Things Communicators Need to Start Doing

A Seat at the Board Table! 3 Things Communicators Need to Start Doing | CorpComm | Scoop.it
As Marshall McLuhan‘s globe continues to morph into a village and Thomas Friedman‘s world to flatten, the need for corporate communicators to step up and to assume leadership roles in their organizations is mounting. 

But what does a leadership role look like for a 21st century communicator? And what is expected from a communicator within the C-suite circle?
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Unlocking Value from Integrated Corporate Communications and Marketing

Unlocking Value from Integrated Corporate Communications and Marketing | CorpComm | Scoop.it
The growing complexity of business in a global era of digitization and speed and the constantly shifting and accelerating demands of stakeholder relationsh
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Business-to-business communications are really people-to-people communications

Business-to-business communications are really people-to-people communications | CorpComm | Scoop.it
Business-to-business communications are changing. They have become more specific to the customer; they are often by multiple channels and frequently involve multiple touchpoints at various point of the buying cycle: PR Moment - Home of Public Relations
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Emojifying brands ~ type a few heart emojis into address bar & go to the site! ❤❤❤.ws

Emojifying brands ~ type a few heart emojis into address bar & go to the site! ❤❤❤.ws | CorpComm | Scoop.it
As these cartoon icons continue to gain popularity among consumers, marketers are catching up. Here’s what you should know about recent emoji updates.
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Great Coffee & Good News at Starbucks – The New CCO

Great Coffee & Good News at Starbucks – The New CCO | CorpComm | Scoop.it
I love Starbucks. The coffee is great and I really admire CEO, Howard Schultz. He understands the social contract companies have to deliver…
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Periscope Widens Its Influencer Pool With VIP Program

Periscope Widens Its Influencer Pool With VIP Program | CorpComm | Scoop.it
Periscope has begun accepting entries for a VIP Program rewarding users with large followings. The program could provide opportunities for influencer marketing.

Via Cogentelli
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Knowing Who You Are Talking with: Understanding and Segmenting Your Internal Audience

Knowing Who You Are Talking with: Understanding and Segmenting Your Internal Audience | CorpComm | Scoop.it
We often hear people say communication failed because they missed the target. Similar to any strategic communication effort, employee communication require
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How to avoid over-polishing your content

How to avoid over-polishing your content | CorpComm | Scoop.it
What do corporate programmers and corporate communicators have in common? More than you think.
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You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and Effectiveness

You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and Effectiveness | CorpComm | Scoop.it
Terence (Terry) Flynn, Ph.D., assistant professor at McMaster University | tflynn@mcmaster.ca Download Full Paper (PDF): You Had Me at Hello: How Personal,

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Alex Malouf in Innovator 25 class EMEA ~ Individuals who are reshaping influence and engagement

Alex Malouf in Innovator 25 class EMEA ~ Individuals who are reshaping influence and engagement | CorpComm | Scoop.it
25 innovators from EMEA's PR, marketing and media worlds, as selected by the Holmes Report in 2016.

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What Comes Next For Asia's Ambitious Communications Leaders?

What Comes Next For Asia's Ambitious Communications Leaders? | CorpComm | Scoop.it
Reaching the top of the in-house tree in Asia need not mark the end of your career path, if you are willing to take some risks, says a new study.
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7 Tips to Write the Most Effective Call-to-Actions

7 Tips to Write the Most Effective Call-to-Actions | CorpComm | Scoop.it
A Call-To-Action gets the customer do what is expected of them. A good Call-To-Action compels the visitor to move towards a purchase process.
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Twitter aims to simplify brands' customer experience efforts

Twitter aims to simplify brands' customer experience efforts | CorpComm | Scoop.it
The struggling social media company is refocusing some of its branding efforts. Here are details on a new function.
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A Question Of Reputation

A Question Of Reputation | CorpComm | Scoop.it
Corporate communications practitioners are now expected to be strategic advisors, feeding reputational considerations into business decision-making and operations.
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5 Powerful Content Distribution Tools To Reach A Massive Audience

5 Powerful Content Distribution Tools To Reach A Massive Audience | CorpComm | Scoop.it
Content marketing is not only about great content, it is about distribution too. These content distribution tools will amplify the reach of your content.
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Google introduces G Suite ~ a new name for Google Apps

Google introduces G Suite ~ a new name for Google Apps | CorpComm | Scoop.it
Do your best work with Google’s suite of intelligent apps (formerly Google Apps). Get business email, video conferencing, online storage and file sharing.
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What Paul Polman Told The World's Top Communicators

What Paul Polman Told The World's Top Communicators | CorpComm | Scoop.it
Unilever CEO believes a company’s communications department can help shape the world.
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Reema Bandar Al Saud VP for Women's Affairs GSA Riyadh in Innovator 25 EMEA 2016

Reema Bandar Al Saud VP for Women's Affairs GSA Riyadh in Innovator 25 EMEA 2016 | CorpComm | Scoop.it
The Holmes Report's EMEA Innovator 25 recognises individuals who are reshaping the marketing and communications world.

Via InfoBlaze
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Mitchell Prather MD Djembe - Dubai in Innovator25 EMEA 

Mitchell Prather MD Djembe - Dubai in Innovator25 EMEA  | CorpComm | Scoop.it

The Holmes Report's EMEA Innovator 25 recognises individuals who are reshaping the marketing and communications world.


Via InfoBlaze
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Automotive Social Media: Four Car Brands Winning at Social Media

Automotive Social Media: Four Car Brands Winning at Social Media | CorpComm | Scoop.it
Automotive Social Media - How car brands can win in social media with branding, customer service and customer engagement.
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Influencers Are People, Not Media Outlets

Influencers Are People, Not Media Outlets | CorpComm | Scoop.it
Why the mainstreaming of influencer marketing is bad for brands, consumers and influencers, writes Coltrane Curtis.

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