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Core Branding
Brands have power and deserve observation
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CoreBrand Releases 2013 Branding Industry Outlook

CoreBrand, a leading full-service brand consultancy that works closely with corporations to understand, build, express and measure their brands, announced today the companys 2013 Branding Trends Outlooks.
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7 Steps for Choosing a Brand or Product Name - Business 2 Community

7 Steps for Choosing a Brand or Product Name - Business 2 Community | Core Branding | Scoop.it
Business 2 Community 7 Steps for Choosing a Brand or Product Name Business 2 Community 7 Steps for Choosing a Brand or Product Name image company brand naming1 Last week I wrote about 7 Criteria for a Great Brand Name where I explained why choosing...
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The brand new year: key trends - Econsultancy (blog)

The brand new year: key trends - Econsultancy (blog) | Core Branding | Scoop.it
Econsultancy (blog)
The brand new year: key trends
Econsultancy (blog)
Marketing automation on the rise, social media going ballistic, location-based marketing ramping up. We certainly saw some major changes in the brand management landscape in 2012.
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10 Troubled Brands That Face The Biggest Credibility Issues In 2013 - Business Insider

10 Troubled Brands That Face The Biggest Credibility Issues In 2013 - Business Insider | Core Branding | Scoop.it
Business Insider 10 Troubled Brands That Face The Biggest Credibility Issues In 2013 Business Insider CoreBrand conducts 10,000 phone surveys of business leaders every year, asking them about corporate reputations based on favorability, overall...
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Decoding Luxury Brand Management - CKGSB Knowledge

Decoding Luxury Brand Management - CKGSB Knowledge | Core Branding | Scoop.it
Decoding Luxury Brand Management
CKGSB Knowledge
Vincent Bastien, former CEO of Louis Vuitton, and currently Professor of Marketing at HEC School of Management in Paris, believes that luxury is a much misunderstood term.
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The A, B, C of Online Branding - Huffington Post (blog)

The A, B, C of Online Branding - Huffington Post (blog) | Core Branding | Scoop.it
The A, B, C of Online Branding
Huffington Post (blog)
Finally, do so in a consistent way by ensuring imagery, brand messages and promotions are clear across all branding instruments -- resulting in a robust and intelligible brand identity.
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2013 Prediction: Brands must turn a profit out of thin air - Brafton

2013 Prediction: Brands must turn a profit out of thin air - Brafton | Core Branding | Scoop.it
Brafton 2013 Prediction: Brands must turn a profit out of thin air Brafton In CoreBrand's recent “2013 Branding Industry Outlook” report, the firm suggests several trends will shape how CFOs determine where additional resources can benefit overall...
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CoreBrand Releases 2013 Branding Industry Outlook - Press Release - Digital ... - DigitalJournal.com (press release)

CoreBrand Releases 2013 Branding Industry Outlook - Press Release - Digital ...DigitalJournal.com (press release)Corporations and brands that were overly cautious, or even downright dormant in 2012, will require some much needed attention to regain...
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Content, Channels, Consumers: How To Manage It All - MediaPost Communications

Content, Channels, Consumers: How To Manage It AllMediaPost CommunicationsThe solution in most cases is better brand management.
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Leader branding becoming as important as product branding - National Post

Leader branding becoming as important as product branding - National Post | Core Branding | Scoop.it
National PostLeader branding becoming as important as product brandingNational PostThere was a time when a CEO could hide behind a corporate brand.
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CoreBrand Leads Rebranding Effort for EPR Properties - PR Web (press release)

CoreBrand Leads Rebranding Effort for EPR PropertiesPR Web (press release)CoreBrand, a leading full-service brand consultancy that works closely with corporations to understand, build, express and measure their brands, announced today that its client,...
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7 Criteria for a Great Brand Name

7 Criteria for a Great Brand Name | Core Branding | Scoop.it
The brand name your choose for your business or products says a lot of your company and is an important aspect of your brand identity. Read about the 7 criteria of a great brand name.
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Flex Your Company's Brand Muscle - Memphis Daily News

Flex Your Company's Brand Muscle - Memphis Daily News | Core Branding | Scoop.it
Flex Your Company's Brand Muscle Memphis Daily News The old, command-center style of brand management that worked in the later phase of the Industrial Revolution is too rigid to allow growing, dynamic brands to flourish in the Post-Industrial...
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Four Missteps of a Modern Brand - Business 2 Community

Four Missteps of a Modern Brand - Business 2 Community | Core Branding | Scoop.it
Four Missteps of a Modern Brand
Business 2 Community
Many companies understand the concept of brand management and the importance of having a likeable voice, but it's difficult to truly become the next Apple or Coca-Cola.
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7 Criteria for a Great Brand Name - Business 2 Community

7 Criteria for a Great Brand Name - Business 2 Community | Core Branding | Scoop.it
Business 2 Community 7 Criteria for a Great Brand Name Business 2 Community 7 Criteria for a Great Brand Name image company brand naming Currently our firm is working with a start-up company to help create their corporate name, brand/product name,...
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40 Ways to Develop and Protect Your Writing Brand

40 Ways to Develop and Protect Your Writing Brand | Core Branding | Scoop.it
If you want to be a successful writer, you need to create a writing brand. These forty tips will show you exactly how to build a brand that carries you to success.
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Brands Will Do More With Less In 2013 - MediaPost Communications

Brands Will Do More With Less In 2013 - MediaPost Communications | Core Branding | Scoop.it
MediaPost Communications
Brands Will Do More With Less In 2013
MediaPost Communications
Brand Consultancy CoreBrand in its Branding Trends Outlook says that with a shaky European economy, there's a "wait and see" attitude.
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Santa Claus brand guidelines

Santa Claus brand guidelines | Core Branding | Scoop.it

Eind 2010 publiceerden we een bericht over het Santa Brand book dat Quiteroom had uitgebracht. Dit jaar brengt het Finse Bond hun versie van de Santa Claus brand guidelines uit, daarin vooral aandacht voor het gedrag en de kleding van Santa.

(2010) http://www.quietroom.co.uk/qr/2010/12/06/the-santa-brand/
(2012) http://www.bond.fi/santa-claus/


Via Niels Biersteker
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Niels Biersteker's curator insight, December 19, 2012 6:37 AM

Zie ook de (huisstijl) normering voor het Sinterklaasfeest;

 

Download (PDF);

NEN 0512 - Leidraad voor de viering van het Sint-Nicolaasfeest

http://www.nen.nl/web/file?uuid=8574b061-cd9e-430e-a2e6-4b5f49db947f&owner=06e68c84-75cc-440a-ad60-870145b30bef

 

 

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Opinion: The Importance Of Brand Management | My View From The Country - Beef Magazine (blog)

Opinion: The Importance Of Brand Management | My View From The Country - Beef Magazine (blog) | Core Branding | Scoop.it
Opinion: The Importance Of Brand Management | My View From The CountryBeef Magazine (blog)... higher-quality product, and effectively marketing the product produced have always been considered the three legs of the stool.
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Brand Awareness Problems: 3 Forms & Examples | Miles Design Blog

Brand Awareness Problems: 3 Forms & Examples | Miles Design Blog | Core Branding | Scoop.it
3 forms of brand awareness problems your brand might be experiencing with real world examples for each! Engage with us on Twitter w/ your own examples!
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Brand identity style guides from around the world | Logo Design Love

Brand identity style guides from around the world | Logo Design Love | Core Branding | Scoop.it
I'm always interested in how style guides are presented, so I compiled a reference list.
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How To Brand Yourself On A Small Budget - Forbes

How To Brand Yourself On A Small Budget - Forbes | Core Branding | Scoop.it
ForbesHow To Brand Yourself On A Small BudgetForbesKnowing that the brand identity of a small service and how it is presented is crucial, there is now a growing increase in sales between service vendors as they go about building their personal...
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