Copywriting, Wopycriting and more
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Copywriting, Wopycriting and more
A lovely huddle of largely word-based things
Curated by Matt McGuire
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26 Beatnik Slang Words and Phrases We Should All Start Using - Mental Floss

26 Beatnik Slang Words and Phrases We Should All Start Using - Mental Floss | Copywriting, Wopycriting and more | Scoop.it

This excellent list of hipster words and phrases comes courtesy of the lovely people at Mental_Floss magazine.

 

More than a few are 'slated for crashville' but that'll just make it all the more fun trying to slip them into future conversation...

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It's Nice That : Sam Hofman's exquisite photographs

It's Nice That : Sam Hofman's exquisite photographs | Copywriting, Wopycriting and more | Scoop.it

Utterly delicious images of vintage typewriters (alongside some intergalactic peach stones, a delicious pear paperweight and more).

 

All courtesy of photographer Sam Hofman.

 

 

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Marvellous little stories, beautifully rendered.

Marvellous little stories, beautifully rendered. | Copywriting, Wopycriting and more | Scoop.it

 

Cigarettes that do you good!

 

These wonderful, pretty and informative vintage infographics (occasionally feat. dancing, axe-wielding deep sea divers) hail from a Max Cigarette card series from 1935-38.

 

It's also interesting to note that back in the late 1930s folk had already spotted that: 'The supplies of mineral oil which yield petrol are rapidly becoming exhausted...'

 

 

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Working From Home Makes You More Productive

There are plenty of legitimate reasons to work from home: it saves gasoline (if you drive or take the bus), eliminates commuting time, and on the company side, it means that less office space is needed to accomodate employees.
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Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | Copywriting, Wopycriting and more | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.

 

All right, want to increase your business? Then translate your business stories into videos.

 

I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.

 

But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!

 

For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!

 

There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!

 

In the meantime, check out the rest of the infographic and see what other gems you can find.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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A better sentence about a better album about a better band?

A better sentence about a better album about a better band? | Copywriting, Wopycriting and more | Scoop.it

"At the peak, in 1980 or 1981, my identification was so complete that I might have wished to wear the album Fear of Music in place of my head so as to be more clearly seen by those around me."

 

Jonathan Lethem on Fear of Music by Talking Heads.

 

 

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Chameleon Copywriting | Freelance Copywriter | Online, Print, Social Media, Content Strategy | Brighton, UK

Chameleon Copywriting | Freelance Copywriter | Online, Print, Social Media, Content Strategy | Brighton, UK | Copywriting, Wopycriting and more | Scoop.it
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TED Reveals Top 20 Most-Watched Talks, Sir Ken Robinson Tops The List | TechCrunch

TED Reveals Top 20 Most-Watched Talks, Sir Ken Robinson Tops The List | TechCrunch | Copywriting, Wopycriting and more | Scoop.it
Warning: Clicking through to see the top 20 most watched TEDTalks is akin to finding a new show on Netflix. It will kill your day.
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An Alternative Copywriting Glossary

An Alternative Copywriting Glossary | Copywriting, Wopycriting and more | Scoop.it

It’s happened to us all. You’re in a meeting and someone’s using terms and acronyms you’ve never heard of before...

 

What you need is a glossary - and quick.

 

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Gloriumptious news! Celebrate Roald Dahl Day & virtually explore the Roald Dahl museum!

Gloriumptious news! Celebrate Roald Dahl Day & virtually explore the Roald Dahl museum! | Copywriting, Wopycriting and more | Scoop.it
Want to know more about Roald Dahl's life but can't get to Buckinghamshire? Explore the museum dedicated to the storyteller's life and work - virtually!
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"I propose the following character sequence for joke markers: :-)"

"I propose the following character sequence for joke markers: :-)" | Copywriting, Wopycriting and more | Scoop.it

What have emoticons ever done for us?

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How to shackle (and manage) your multiple social media personalities

How to shackle (and manage) your multiple social media personalities | Copywriting, Wopycriting and more | Scoop.it

With each passing day political parties and citizens, business leaders and employees, and brands and consumers, have an increasing array of media outlets through which to share and access personal information. As such, it’s more important than ever to own and manage your reputation before another person or institution defines it for you.


Via Dr. Susan Bainbridge
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The Way We Live Now - Going Offline in Search of Freedom - NYTimes.com

The Way We Live Now - Going Offline in Search of Freedom - NYTimes.com | Copywriting, Wopycriting and more | Scoop.it
Forcing ourselves offline may be the path to true knowledge.
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Marketing Communications - Cliché-proof copywriting - 110% guaranteed!

Marketing Communications - Cliché-proof copywriting - 110% guaranteed! | Copywriting, Wopycriting and more | Scoop.it

Be wary of cliches in your copywriting. It’s a terribly slippery slope.

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US elections 2012: is Facebook 'the real presidential swing state'?

US elections 2012: is Facebook 'the real presidential swing state'? | Copywriting, Wopycriting and more | Scoop.it

Can Barack Obama capitalise on his online domination of Mitt Romney – or is the internet academic when so many voters have already made up their minds, asks John Naughton...

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