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Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
This is a great article on the power of word-of-mouth storytelling.
It features insights into how Domino's Pizza owned up to - and then completely owned - their negative customer feedback.
Everyone loves honesty - even from people who admit to selling millions of substandard pizzas - as seen by Domino's subsequent huge upturn in fortunes.
All hail the power of a good story!
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I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business?
I love storytelling, listening and telling.