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A lovely huddle of largely word-based things
Curated by Matt McGuire
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Rescooped by Matt McGuire from Just Story It Biz Storytelling
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7 Ways to Write Damn Bad Copy & Stories

7 Ways to Write Damn Bad Copy & Stories | Copywriting, Wopycriting and more | Scoop.it
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented

Via Karen Dietz
Matt McGuire's insight:

With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...

 

Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'

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Mike Ellsworth's curator insight, April 3, 2013 11:02 AM
Karen Dietz's insight:

You are creating content, writing stories to share, adding stories to your presentations, sharing your stories orally with clients, and you still feel like you are spinning your wheels.

 

So what's going on? Why aren't you getting traction with your stories?

 

When creating content and sharing your storiesin blogs, etc., here are the places of danger, and what you want to avoid, says author Demian Farnworth at Copyblogger. You might be too:

Lyrical (fancy words)SentimentalOutlandishHumerousShortCleverAdvertorial

ME insight:

There is some good advice in this article for any writer, online or off.

Karen Dietz's comment, April 11, 2013 11:06 AM
LOL Matt! I had the same experience :)
Mike Ellsworth's comment, April 11, 2013 11:18 AM
Yup, everyone slips into bad habits at some point . . .
Rescooped by Matt McGuire from Just Story It Biz Storytelling
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Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact | Copywriting, Wopycriting and more | Scoop.it

An interesting article by Eric Friedenwald-Fishman for Stanford Social Innovation Review, a man who, it's safe to say, knows his marketing and communication onions (he's the creative director/president of Metropolitan Group (MG), a leading social marketing firm with offices in Chicago, Portland, Oregon, San Francisco, and Washington, DC; and co-author of Marketing That Matters, which has been translated into six languages).

 

In this article he talks engagingly about the power of Personality, Parable and Passion (and five other P's) when telling your organisation's story.

 

Originally Scooped by the irrespresible Karen Dietz at www.scoop.it/t/just-story-it.

 


Via Karen Dietz
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