An interesting article by Eric Friedenwald-Fishman for Stanford Social Innovation Review, a man who, it's safe to say, knows his marketing and communication onions (he's the creative director/president of Metropolitan Group (MG), a leading social marketing firm with offices in Chicago, Portland, Oregon, San Francisco, and Washington, DC; and co-author of Marketing That Matters, which has been translated into six languages).
In this article he talks engagingly about the power of Personality, Parable and Passion (and five other P's) when telling your organisation's story.
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.
All right, want to increase your business? Then translate your business stories into videos.
I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.
But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!
For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!
There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!
In the meantime, check out the rest of the infographic and see what other gems you can find.
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