An interesting article by Eric Friedenwald-Fishman for Stanford Social Innovation Review, a man who, it's safe to say, knows his marketing and communication onions (he's the creative director/president of Metropolitan Group (MG), a leading social marketing firm with offices in Chicago, Portland, Oregon, San Francisco, and Washington, DC; and co-author of Marketing That Matters, which has been translated into six languages).
In this article he talks engagingly about the power of Personality, Parable and Passion (and five other P's) when telling your organisation's story.
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