Copywriting & Storytelling

In their business development and in client relations, a lawyer's job is to persuade, which means establishing a human connection best achieved through storytelling.

Are Boy Bylines Better Than Girl Bylines?Huffington PostThis spring I aim to truthfully inspire my Magazine Storytelling class of 14 women and two men at the Medill School of Journalism.

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This week the American Society of Magazine Editors announced its illustrious National Magazine Awards 2012 finalists. The categories of reporting, feature writing, profile writing, essays and criticism, columns and commentary read like the Augusta National members directory.

No women allowed.

Not one woman nominated. Not one.

According to a JWT global research study, brands across different categories need to do more to reach out to women who are earning more, spending more and marrying later than ever before. Brands that have long focused on men - from banks to cars to property - could do a lot more to leverage this trend. Of course when they do, they need to think about how to make their proposition relevant and attractive to women without changing the essence of their core offering.

Vimeo, Spotify, and more: How can a business effectively use playlists for ...Washington PostHow can a business effectively use playlists or another sharable media element for branding?

Social media: Time for brands to move from lip-service to actual actionEconomic TimesThe same insights have helped reposition Havas' media agency, MPG Media Contacts, around its 'Meaningful Brands' proposition.

 

For Jones too, the future is clear: "In the coming decade, businesses that are the most socially responsible will be the most successful and will reap huge benefits from the power of social media, as employees, shareholders and consumers become passionate advocates for their brands and businesses."

The Sentence As A Miniature Narrative.....New York Times takes on writing. For a sentence to be a sentence we need a What and a So What.

Via jeanne.alford@gmail.com

What happens when marketing becomes a part of, or eclipses, the product? In a world were products and brands become more and more similar, will products end up as commodities, as invitations in to differentiating services ...

Data from Social Media Examiner's fourth annual survey of marketing firms business owners has shown that only 40% of marketers have been utilizing Google+, but that many claim that they'd like to start using the social network.

The GuardianNewspapers should be wary of link-ups with digital brandsThe GuardianBrands matter; branding matters. Does the FT or Daily Mail brand have power and resonance? Can it define in an instant the readers their paper delivers?

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Today's most high-profile digital brands – Google, Facebook (with its oppressive revenue model), Twitter and the rest – are vulnerable in terms of rapidly changing technology, and even more so in terms of brand survival. Newspapers' attachment to them "is a life raft with a hole in it – by increasingly relying on social networking and search brands for oxygen, we are further choking our own identity."

Personal Branding Across Cultures: Share YOUR Story – Connect Through Your Bio. Personal Branding Across Cultures By Marcela Jenney-Reyes How does personal branding “translate” around the globe in other cultures?

Some new research spearheaded by Jeff Mancini, Interbrand's New York-based senior director of digital strategy, who's also a participant at the conference, reveals how companies are guilty of 'social notworking' — and what they can do about it.

"Marketing Leaders to Hold Event Showing the Way Ahead For the IndustrySan Francisco Chronicle (press release)JUMP, to be held on May 23 at the Metropolitan Pavilion in New York, is designed to promote this new type of marketing-a hybrid of the latest multichannel campaigns featuring state-of-the-art technology and the most effective of tried and true methods of the last century."