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Copywriting & Storytelling
Storytelling in business communication
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Tips for #Lawyers on #Persuading Through #Storytelling - The National Law Journal

Tips for #Lawyers on #Persuading Through #Storytelling - The National Law Journal | Copywriting & Storytelling | Scoop.it

In their business development and in client relations, a lawyer's job is to persuade, which means establishing a human connection best achieved through storytelling.

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Are Boy Bylines Better Than Girl Bylines? - Huffington Post

Are Boy Bylines Better Than Girl Bylines? - Huffington Post | Copywriting & Storytelling | Scoop.it
Are Boy Bylines Better Than Girl Bylines?Huffington PostThis spring I aim to truthfully inspire my Magazine Storytelling class of 14 women and two men at the Medill School of Journalism.

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This week the American Society of Magazine Editors announced its illustrious National Magazine Awards 2012 finalists. The categories of reporting, feature writing, profile writing, essays and criticism, columns and commentary read like the Augusta National members directory.

No women allowed.

Not one woman nominated. Not one.

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Gender Bender: Brands focussed on men now wooing women customers - Economic Times

Gender Bender: Brands focussed on men now wooing women customers - Economic Times | Copywriting & Storytelling | Scoop.it
According to a JWT global research study, brands across different categories need to do more to reach out to women who are earning more, spending more and marrying later than ever before. Brands that have long focused on men - from banks to cars to property - could do a lot more to leverage this trend. Of course when they do, they need to think about how to make their proposition relevant and attractive to women without changing the essence of their core offering.
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The New Strategic Edge: Tapping Your Customers’ Personal Passions

The New Strategic Edge: Tapping Your Customers’ Personal Passions | Copywriting & Storytelling | Scoop.it
People buy from people. In this choice-filled, transparent world, consumers engage by recommendation and relevance. You can advertise until you’re blue in the face, but if you’re not part of your customers’ lifestyle and culture, why would they want to spend time with you?
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Content Marketing Even a Dog Can Love | Social Media Today

Content Marketing Even a Dog Can Love | Social Media Today | Copywriting & Storytelling | Scoop.it
certified-content-marketing-roxy-socialmktgfella I have an old Jack Russell Terrier named Roxy. She's a finicky eater, with a grain intolerance, so she requires a special diet. Roxy's hungry, and I need to buy her some ...
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Vimeo, Spotify, and more: How can a business effectively use playlists for ... - Washington Post

Vimeo, Spotify, and more: How can a business effectively use playlists for ... - Washington Post | Copywriting & Storytelling | Scoop.it
Vimeo, Spotify, and more: How can a business effectively use playlists for ...Washington PostHow can a business effectively use playlists or another sharable media element for branding?
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Building Businesses That Stand For Something

Building Businesses That Stand For Something | Copywriting & Storytelling | Scoop.it

"If we want to have a future better than our past, companies need to stand for something by solving social and environmental challenges while also making money."

 

 

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5 Interesting Pinterest Marketing Campaigns

5 Interesting Pinterest Marketing Campaigns | Copywriting & Storytelling | Scoop.it
Check out these 5 creative campaigns that leverage Pinterest's marketing potential to the fullest.
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The 3 steps to effective communication about sustainability - GreenBiz.com (blog)

The 3 steps to effective communication about sustainability - GreenBiz.com (blog) | Copywriting & Storytelling | Scoop.it
Speaking to industry experts from 18 firms -- including Ceres, Edelman, IBM and Toyota -- we found that executives face common problems, regardless of the sector they operate in. And these problems act as barriers to the development of sustainability communications. Our report, Verdantix Best Practices In Sustainable Communications, pinpoints these problems, and has some solutions at hand.
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How luxury brands are using social media

How luxury brands are using social media | Copywriting & Storytelling | Scoop.it

"While the most followed brands on Facebook include likes of Coca-Cola, Starbucks and Oreo, that isn’t to say that social media and luxury are mutually exclusive.Rather than theorize, we’ve put together a list of examples of how five luxury brands are successfully using social media to their advantage."







 

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Social media: Time for brands to move from lip-service to actual action - Economic Times

Social media: Time for brands to move from lip-service to actual action - Economic Times | Copywriting & Storytelling | Scoop.it
Social media: Time for brands to move from lip-service to actual actionEconomic TimesThe same insights have helped reposition Havas' media agency, MPG Media Contacts, around its 'Meaningful Brands' proposition.

 

For Jones too, the future is clear: "In the coming decade, businesses that are the most socially responsible will be the most successful and will reap huge benefits from the power of social media, as employees, shareholders and consumers become passionate advocates for their brands and businesses."

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The Sentence as a Miniature Narrative

The Sentence as a Miniature Narrative | Copywriting & Storytelling | Scoop.it

The Sentence As A Miniature Narrative.....New York Times takes on writing. For a sentence to be a sentence we need a What and a So What.


Via jeanne.alford@gmail.com
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The Spot: Fish Out of Water - Adweek

The Spot: Fish Out of Water - Adweek | Copywriting & Storytelling | Scoop.it
Lofgren, 26, is the founder of Bamboo Sushi in Portland, Ore., the world's first certified sustainable sushi restaurant. Sabia, a digital artist and filmmaker, proposed making a short film for Bamboo that would be much broader than a simple ad—it would be an expansive visual journey telling the story of today's global fishing practices and why they need to change. "I explicitly said this should not be a story about Bamboo Sushi. This should be a story from Bamboo Sushi—the story of how we currently get our fish; the story of how we should be getting our fish," Sabia said. The finished piece, "The Story of Sushi," all shot with miniature models, is an exquisite four-minute meditation—both dire warning and call to action—on a tragedy that might yet be redeemed.
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When the marketing becomes the product

When the marketing becomes the product | Copywriting & Storytelling | Scoop.it
What happens when marketing becomes a part of, or eclipses, the product? In a world were products and brands become more and more similar, will products end up as commodities, as invitations in to differentiating services ...
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Only 40% of Marketing Firms Using Google+ | WebProNews

Only 40% of Marketing Firms Using Google+ | WebProNews | Copywriting & Storytelling | Scoop.it
Data from Social Media Examiner's fourth annual survey of marketing firms business owners has shown that only 40% of marketers have been utilizing Google+, but that many claim that they'd like to start using the social network.
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80% of Marketing Budgets Are Wasted, Says 80/20 Marketing Expert Kevin Donlin - MarketWatch (press release)

80% of Marketing Budgets Are Wasted, Says 80/20 Marketing Expert Kevin DonlinMarketWatch (press release)If so, is there such a thing as 80/20 marketing? The answer to both questions is "Yes," according to 80/20 marketing expert Kevin Donlin.
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Branding a centurion law firm - Business Standard

Branding a centurion law firmBusiness StandardSeenk – whose client list includes trophy French brands BNP Paribas, Capgemini, Roland Garros, Lacoste and Dassault – had a first brush with KCo's visual identity through its digital signature and had...
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Style And Substance: What Luxury Fashion Can Teach Us About Branding - Forbes

Style And Substance: What Luxury Fashion Can Teach Us About Branding - Forbes | Copywriting & Storytelling | Scoop.it
Forbes Style And Substance: What Luxury Fashion Can Teach Us About BrandingForbes “Brands are dead,” we've been told, and it feels like everyone's out searching for the smoking gun. Did the economy kill brands, or was it globalization?
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How to Approach International Online Search Marketing

How to Approach International Online Search Marketing | Copywriting & Storytelling | Scoop.it
A look at how to better approach international online search marketing.

 

"The wrong approach is to simply translate U.S.-based content without incorporating cultural and language nuances of the target market. Approach each country as a unique entity with culture-specific strategies and key performance indicators for each. One-size-fits-all won’t work and could even damage your brand overseas."

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Newspapers should be wary of link-ups with digital brands - The Guardian

Newspapers should be wary of link-ups with digital brands - The Guardian | Copywriting & Storytelling | Scoop.it
The GuardianNewspapers should be wary of link-ups with digital brandsThe GuardianBrands matter; branding matters. Does the FT or Daily Mail brand have power and resonance? Can it define in an instant the readers their paper delivers?

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Today's most high-profile digital brands – Google, Facebook (with its oppressive revenue model), Twitter and the rest – are vulnerable in terms of rapidly changing technology, and even more so in terms of brand survival. Newspapers' attachment to them "is a life raft with a hole in it – by increasingly relying on social networking and search brands for oxygen, we are further choking our own identity."

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Personal Branding Across Cultures: Share YOUR Story – Connect ...

Personal Branding Across Cultures: Share YOUR Story – Connect ... | Copywriting & Storytelling | Scoop.it
Personal Branding Across Cultures: Share YOUR Story – Connect Through Your Bio. Personal Branding Across Cultures By Marcela Jenney-Reyes How does personal branding “translate” around the globe in other cultures?
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Social Notworking: Read Interbrand's New Report on the Corporate Digital Divide

Social Notworking: Read Interbrand's New Report on the Corporate Digital Divide | Copywriting & Storytelling | Scoop.it
Some new research spearheaded by Jeff Mancini, Interbrand's New York-based senior director of digital strategy, who's also a participant at the conference, reveals how companies are guilty of 'social notworking' — and what they can do about it.
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Marketing Leaders to Hold Event Showing the Way Ahead For the Industry - San Francisco Chronicle (press release)

Marketing Leaders to Hold Event Showing the Way Ahead For the Industry - San Francisco Chronicle (press release) | Copywriting & Storytelling | Scoop.it

"Marketing Leaders to Hold Event Showing the Way Ahead For the IndustrySan Francisco Chronicle (press release)JUMP, to be held on May 23 at the Metropolitan Pavilion in New York, is designed to promote this new type of marketing-a hybrid of the latest multichannel campaigns featuring state-of-the-art technology and the most effective of tried and true methods of the last century."

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Public Diplomacy, Branding and the Image of Nations, Part I:What's ...

Public Diplomacy, Branding and the Image of Nations, Part I:What's ... | Copywriting & Storytelling | Scoop.it

"In large part, when it comes to nation brands, it is clearly what you do, rather than what you say that counts.... [Yet] can excellence in international political communications make a difference?"

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Revlon prepares new 'storytelling' ad strategy - Marketing

Revlon prepares new 'storytelling' ad strategy - Marketing | Copywriting & Storytelling | Scoop.it
‘This is a fresh step forward for us; it’s very different from what we have done before,’ said Goldin. ‘It’s now a really holistic view of the brand.’
She added: ‘One of the things we wanted was to create consistency and real integration – every element fits together. We’re telling stories in this campaign as much as talking about the product.’
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