Copywriting Everywhere
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Rescooped by Erica Acosta from Un posto al copy
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Copy di biblioteca

Copy di biblioteca | Copywriting Everywhere | Scoop.it
Benvenuto nella biblioteca di Un posto al copy. Qui troverai la bibliografia più o meno essenziale del copywriter. Praticamente tutti i libri che normalmente si trovano nella biblioteca di un copy, dalla saggistica alla dizionaristica.

Via Daniela Montieri
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Daniela Montieri's curator insight, April 23, 2013 3:22 AM

Copy di biblioteca - Dizionari, manuali, narrativa, i libri che i #copywriter amano leggere e usare. Se ne manca uno, scrivilo nel commenti.

Ilaria Pillai's curator insight, April 23, 2013 3:31 AM

Tutto quello che vorrei leggere ma che in parte non ho ancora letto

Rescooped by Erica Acosta from Just Story It! Biz Storytelling
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Copywriting & Storytelling: Key Readings & Resources

Copywriting & Storytelling: Key Readings & Resources | Copywriting Everywhere | Scoop.it
The bond between copywriting and storytelling is not just strong… It’s unbreakable. If you consider yourself a copywriter, you better be damn good at writing “cannot put the thing down” stories.

 

Read the full article for an extensive list of essential reading and resources from categories like:

- Articles/Links

- ooks

- Courses and other Products

- Audio/Podcasts


Via Kim Zinke (aka Gimli Goose), Karen Dietz
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Karen Dietz's curator insight, March 14, 2013 8:54 PM

Fellow curator Kim Zinke for How To Find And Tell Your Story here at Scoop.it found this piece and I thought you all might want to have this list to explore too.


Some of the articles in the list I've curated. Some books I've referenced. Some pieces are new to me. I'm not sure of the quality of all of them but I think they are worth checking out. A bunch are from the screenwriting or fiction world, but hey -- those can be really useful in biz storytelling.


So we will have fun exploring. 


I've seen some posts lately from other curators that I'm going to bring your way in the next day or too. Still trying to catch up after a death in the family on top of work and teaching. My apologies for being so far behind.


And thank you to Kim for this article!


This post was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Debby McKinney's comment, March 15, 2013 9:01 PM
We all need to tell our story in a compelling way ... looking forward to reviewing the info ... Coach Debby McKinney
Karen Dietz's comment, March 16, 2013 7:47 PM
Hope you find some goodies Debby! Have a great weekend.